#GoldOpen is a community movement of passionate fans, influencers, and leaders dedicated to ensuring the opening weekend success of multicultural films. In the past, the AAPI (Asian-American and Pacific Islander) community has engaged over thousands of audience members, garnered over 1+ billion online impressions, and contributed to $15+ million of dollars on opening weekends in official Gold House theater buyouts.

For the first time, Gold House representing the AAPI communities & NALIP representing the Latinx communities, have joined together in supporting inclusive films to prove representation means gold. The opening weekend is the most critical time window for film and television projects to guarantee their vitality. #LatinxGoldOpen increases awareness of premieres through an extensive network to bring together audiences and guarantee success.

Get Involved

Purchase tickets opening weekend at a local theater.

Host your own private group screening by booking a local theater and inviting friends and family.

AMC | Cinemark

Interested in buying out a theater through NALIP? Email: [email protected]


Spread the word & Join the movement

Social Hashtags & Handles:


NALIP: @nalip_org | Gold House: @goldhouseco