Image courtesy of Forbes

NALIP is excited to say "Black Panther" is culturally stepping up the Hollywood game by showing more diversity for people of color. It's one of the first films in a long time that has shown a cultural shift and is already showing successful numbers for a comic-book film.

Disney-Marvel’s  “Black Panther” is estimated to break the Presidents Day weekend record of $152 million. The movie was last tracked on Jan. 25th, which placed the debut in the $100 million to $120 million range for the Feb. 16-19 period. Surveys showed “definite interest” continues to increase to 65% Monday.

Online ticketing service Fandango reported Feb. 7 that pre-sales are now outpacing advance sales for all other first-quarter releases in the company’s 18-year history. Critics have been impressed as the film has a 97% “fresh” score on the Rotten Tomatoes review aggregate site. 

"Black Panther" debuts Feb. 16 in more than 4,000 North American theaters, including 3,300 3D locations and more than 400 Imax screens. 

Read More at Variety