Karla Pita Loor was named Executive Vice President, Enterprise Inclusion & Social Responsibility at Endemol Shine North America in May 2021.
Pita Loor leads all social responsibility efforts for Endemol Shine North America and its studio labels, including Bunim/Murray Productions, Truly Original, 51 Minds Entertainment, Authentic Entertainment, Stephen David Entertainment and Mexico City-based Endemol Shine Boomdog.
In the newly created role, Pita Loor also oversees all diversity and inclusion program efforts, implementing new processes, policies and initiatives for ESNA’s corporate and production staffers to support and enhance an inclusive and equitable corporate culture and talent development practices.
Pita Loor has more than two decades of experience in organizational development and brand partnerships, strategic philanthropy and social impact. Additionally, Pita Loor, who hails from Ecuador, has served on the board of the National Association of Latino Independent Producers (NALIP) for the past two years, assuming the role of Chair of the Board in 2021.
Prior to joining Endemol Shine North America, Pita Loor led the TV Academy’s philanthropic partnerships division, including the last three years, where she served as Chief Development Officer, overseeing all strategic partnerships and development for the Television Academy Foundation, the charitable and pro-social arm of the TV Academy.
During her tenure at the TV Academy, Pita Loor brokered numerous multi-million-dollar partnerships with corporations such as Dolby Laboratories, Netflix, Walt Disney, WarnerMedia, Saban Capital and Apple TV+. She also led on key diversity and inclusion efforts, including developing and launching the Academy’s Power of TV series, which brings together diverse storytellers to discuss authentic representation of historically excluded communities and spearheading new career pathway initiatives to broaden access to the television industry among historically excluded communities.
Additionally, Pita Loor spearheaded key collaborations with the TV Academy and other non-profits including GLAAD, Easterseals, the Alliance for Children’s Rights and the Entertainment Industry Foundation. And she served as the Campaign Director for the New Destination Campaign, which transformed the TV Academy’s campus and established an endowment for its charitable work.
Prior to joining the Academy Foundation, Pita Loor focused on institutional advancement, organizational development, and strategic communications within the educational and entertainment space. Pita Loor’s diversity and inclusion work within the entertainment industry began at the Emma L. Bowen Foundation for Minority Interests in Media, where she managed a national workforce development program.
An active industry leader on diversity and inclusion issues, Pita Loor is a founding member and serves on the advisory board of the Entertainment Industry Foundation’s (EIF) Career Program, which is creating a more diverse talent pipeline into film and television production careers.