Karla Pita Loor, the newly appointed Chief Strategy Officer at Hyphenate Media Group, brings extensive leadership experience from roles such as Executive Vice President of Enterprise Inclusion & Social Responsibility at Banijay Americas and Chief Development Officer of the Television Academy. She also holds positions on several influential boards and co-founded the Entertainment Industry Foundation’s Career Program.
In her new role, Pita Loor will lead strategic planning, brand development, and communications at Hyphenate. She will advise Banijay Americas' leadership on various matters, including social responsibility and brand development. As a Growth Focused Strategist, she will drive business growth through strategic partnerships and innovative ideas. In her capacity as Communications & Brand Leader, she will elevate the company's reputation and oversee a social responsibility program.
Additionally, Pita Loor will consult for Banijay Americas, advising on communications strategy and corporate social responsibility. She will represent Banijay Americas' ESG efforts and manage the corporate social responsibility budget.