As Chief Strategy Officer at Hyphenate Media Group, Karla Pita Loor leads growth activities on behalf of the company and serves as a thought partner and strategic advisor to the co-founders and executive team. In addition to providing oversight and strategic counsel across investments and driving business development opportunities and partnerships, Pita Loor also has oversight of brand development across the enterprise and its subsidiaries, including corporate communications and public relations.
Previously as Executive Vice President of Enterprise Inclusion & Social Responsibility at Banijay Americas, she implemented inclusion as a business driver throughout the company's content, creatives, and crew. Currently, she continues to advise Banijay Americas on communications strategy, brand identity, and corporate social responsibility initiatives as an executive consultant. Previous to her roles at Banijay Americas, she was at the Television Academy for nearly a decade, where she served as the Chief Development Officer for the Television Academy, leading partnerships and business development for the Academy’s prosocial efforts.
Beyond her executive responsibilities, Pita Loor holds leadership positions on the Board of Directors for the Geena Davis Institute and the Cal State Entertainment Alliance. She has also served as chairperson of the National Association of Latino Independent Producers since 2021. She is a graduate of Duke University and holds a master’s degree from UCLA.