by Geoff Weiss
In partnership with movie theater advertising company Spotlight Cinema Networks, Vimeo is slated to bring short-form content to theater audiences nationwide.
Spotlight, which is owned by Mark Cuban and vends ads within 200 upscale indie film venues nationwide, including the Angelika and Landmark theaters, will feature one to three Vimeo videos during the 20 minute preview period before screenings are scheduled to start. In addition to curated content from notable Vimeo creators on its storied Staff Picks channel, preshow clips will also include content from the Vimeo Brand Studio — the platform’s native ad network — in a bid to give marketers some cross-platform play.
Spotlight is also partnering with the Vimeo Brand Studio to create content that will live on Vimeo. Vimeo’s Brand Studio has already collaborated with brands like Charles Schwab, Samsung, and Lincoln.
“Spotlight’s educated, affluent audience and theaters specializing in the best of independent films and luxury cinema, are very much in line with the Vimeo audience and make them the perfect theatrical partner,” Vimeo’s VP of global business development & brand partnerships, Richard Bloom, said in a statement.
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