Think the secrecy around the biggest Hollywood blockbusters is crazy? They don’t come close to what John Malkovich and Robert Rodriguez are doing. The pair has collaborated for a film that no one will see for 100 years. Literally.
This isn’t some joke. They’ve made a film, called 100 Years, which is being placed in a special time-locked safe that won’t open again until November 18, 2115. Why? Well, because it’s promotion for Louis XIII Cognac, an ultra-luxury liquor that is aged 100 years. Bottles currently on shelves were made in 1915 so they decided a piece of art that speaks to their commitment to quality was something worth doing.
“Louis XIII is a true testament to the mastery of time and we sought to create a proactive piece of art that explores the dynamic relationship of the past, present and future,” said global executive director of Louis XIII, Ludovic du Plessis, in a news release.
They approached Malkovich, who du Plessis calls the “the greatest actor of his generation,” to come up with an idea. What that idea is, they would not say. It’s all part of the secrecy and illusion. All they’d say was it’s set in the present and is “emotionally charged,” according to Rodriguez.
Read more at io9.com