Partner News 12/21/21

Posted by on December 27, 2021

Check out this weeks Partner News!

Nielsen Lands Disney And Media Agency Magna As Participants In First Part Of New Cross-Platform Measurement System Launching In Late 2022

Courtesy of Nielsen 

Nielsen has secured the participation of Disney and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One.

The company long known for its traditional TV ratings is getting set to roll out the new system by the end of 2022. In early January, during CES in Las Vegas, Nielsen One Alpha will be unveiled. The tool is aimed at “de-duplicating” ad data, a term used in TV and streaming advertising that stems from the online world. It essentially refers to keeping multiple marketing channels from being credited as the source of a conversion of a viewer to a purchaser.

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DC’s ‘Blue Beetle’ Moves From HBO Max, Sets 2023 Theatrical Release

Warner Bros. and DC Films’ Blue Beetle is moving from streaming to movie theaters. The superhero project was originally developed for WarnerMedia’s streaming service, HBO Max, but Warner Bros. announced Thursday that it will instead get a theatrical release on Aug. 18, 2023.

Blue Beetle is DC’s first film to center on a Latino superhero, played by Cobra Kai‘s Xolo Maridueña, and is from filmmaker Angel Manuel Soto and writer Gareth Dunnet-Alcocer. Maridueña plays teenager Jaime Reyes, who gains superpowers when he encounters alien armor. It was one of a number of DC films being developed for streaming, along with Batgirl.

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AFI Awards Luncheon Postponed Amid COVID Spike

Courtesy of AFI

The 2022 AFI Awards luncheon is the latest Hollywood event to be postponed due to a surge of positive COVID-19 cases as the Omicron variant spreads.

The awards ceremony was planned for Friday, Jan. 7, but, in a release late Monday, the American Film Institute (AFI) announced plans to reschedule the event for a later date “in response to the rising concerns over current health conditions.” According to the Associated Press, the CDC has reported that Omicron is now most common coronavirus variant in U.S., accounting for nearly three-quarters of COVID-19 cases.

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Sundance Film Festival Announces 2022 Short Film Program

Courtesy of Sundance

Following up on yesterday’s announcement of their main features lineup, the Sundance Film Festival has now premiered their official Sundance Shorts program, a boon of new talent premiering as part of the festival’s ten-day lineup. Fifty-nine short films were selected for competition from over ten thousand submissions, representing twenty-six countries and an all-time high for the festival’s short film program, premiering both in-person and online.

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2022 PGA Awards documentary nominations include Oscar frontrunners

The Producers Guild of America (PGA) announced the eight nominees for its 2022 Best Documentary award on Friday, December 10. The winner will be revealed at the 33rd Annual PGA Awards which will take place on Saturday, February 26, 2022. The remaining Producers Guild Awards nominations, including those for the Oscar bellwether Best Picture, will be unveiled on Thursday, January 27, 2022. 

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Hispanic Heritage Foundation, other national organizations offer $5,000 grants to Latinx small business owners

Courtesy of Hispanic Heritage Foundation

Chatham’s Latinx business owners who showed entrepreneurial innovation and perseverance during the COVID-19 pandemic could receive thousands of dollars in small business grant money.

In late August, the Washington-based Hispanic Heritage Foundation (HHF) partnered with the social media company TikTok to launch “Creciendo con TikTok,” a small business grant program meant to recognize and support Latinx entrepreneurs all over the U.S. while they pivot and recover from the pandemic.

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AMC Theatres Takes Over Additional Pacific, ArcLight Leases

Courtesy of WireImage

AMC Theatres is celebrating Christmas by taking over the leases of two additional theaters in Los Angeles and Chicago previously operated by Pacific Theatres and ArcLight Cinemas.

The mega-theater chain plans to reopen the newly branded AMC Northridge Fashion Center and AMC Chicago 14 in spring of next year.

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GLAAD Media Awards Return as In-Person Events (EXCLUSIVE)

Courtesy of Variety

The GLAAD Media Awards ceremonies will return as in-person events next year.

The LGBTQ media watchdog organization announced on Thursday morning that the 33rd annual event will take place in Los Angeles on April 2 followed by a ceremony in New York on May 6.

Read more here.

LA film critics pick ‘Drive My Car’ as year’s best

LOS ANGELES (AP) — It was a showdown between Ryusuke Hamaguchi’s “Drive My Car” and Jane Campion’s “ The Power of the Dog ” for members of the Los Angeles Film Critics Association, but the group managed to give top honors to both on Saturday.

The Japanese film “Drive My Car” was named best picture and “The Power of the Dog,” a Western drama set in 1925, got runner up. Campion, meanwhile, received best director with Hamaguchi as her runner up.

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