The audience measurement firm, Nielsen, will add Hulu and YouTube TV viewers in its measurements. Watchers of both digital platforms who watch on-demand platforms, linear broadcasts live, or on DVRs, on smartphones, tablets, and desktop computers will be incorporated in the C3 and C7 results. (C3 and C7 measure commercial viewing three and seven days after the content aired).

This comes in after network executives pointed a failure in the measurement of Nielsen views of network series on digital platforms, impacting their ad revenues.

Nielsen Product Leadership President Megal Clarken said that the change “is a major accomplishment in delivering Nielsen Total Audience to the marketplace…[as] part of our commitment to provide trusted, independent measurement of the evolving modern media landscape.”

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NALIP is proud to see that our Outstanding Achievement in Film Awardee, Zoe Saldana will be releasing her new digital media company, BeSe by the end of this year! Pronounced as"bee-say", the startup will focus on targeting millennial and Gen Z audiences and empowering them through cultural storytelling. 

"Saldana will serve as the founder and CEO of the company, with media and entertainment veteran Daniel Batista as president and COO. Backing BeSe is Plus Foundry, which partners with influencers and brands to ideate, develop and launch transformative ventures. The name comes from the verb "to be" in two languages — in English "be" and in Spanish "se" — meaning to exist and know yourself. Its mission will be to amplify the voice and untold stories of cultural pioneers reflecting and shaping the collective American experience."

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NALIP is conducting a nationwide search for the highest-quality, U.S. Latino made content for the Latino Media Festival. The Latino Media Festival is the premier presenter of the best U.S. Latino content across all media platforms: short films, TV pilots, digital content, virtual reality, augmented reality, and short documentaries.

Check out new Latino Media Fest Video!

Located in Los Angeles, CA, NALIP’s Latino Media Festival brings together Latino filmmakers, industry reps, executives, and film aficionados for a 2-day event. The festival will feature premieres, workshops, master classes, nightly industry mixers and star-studded awards ceremony to recognize substantial work in entertainment that inspires Latino creatives to continue moving their projects forward in front and behind the camera.

NALIP Members, Erick Castrillon, Esteban Arango, and Pilar Valdes, are among the twelve selected Fox Writers Labs writers. Erick and Esteban were 2016 Latino Media Market Fellows and their trailer for Blast Beat was showcased at NALIP’s Official Selection at the 2016 NALIP Media Summit. That short film 'Blast Beat' was also screened at the 2016 Latino Lens Fest & Showcase. Pilar Valdes was a finalist of Univision and Televisa’s NALIP’s Latino Lens: U.S. Hispanic Drama Series Incubator.

Talent representatives, showrunners, and art organizations, including the National Association of Latino Independent Producers (NALIP), submitted nominations, of which the 2017 FWL cohort were selected from. The 2017 FWL cohort will be promoted throughout the creative community within Fox. They will also be submitted for potential staffing on Fox entertainment productions, both current and future productions.

Photo Credit: Beth David and Esteban Bravo

“In a Heartbeat” garnered viral acclaim since its upload on Monday, July 31st. Since Wednesday, August 2nd, it already recorded over 7.5 million views on YouTube. This heartwarming film centers on a young boy’s inner-conflict, choosing between his heart and his fear of being outed.

 Spanning from July 14 - July 16, Disney held their annual D23 Expo at the Anaheim Convention Center. Each date displayed a variety of panels, exclusive never-before-seen clips, and information regarding upcoming films, sequels, and television shows. One of the biggest attractions was the Coco panel, which presented newly released photos, a performance featuring 160 dancers, and actors, Benjamin Bratt, and Anthony Gonzalez.