Fox Audience Strategy

Fox Audience Strategy

Posted by NALIP on June 25, 2016

 Fox Audience Strategy Is a proud sponsor of the NALIP Media Summit

NALIPsters ­Please join Fox Audience Strategy during the Energize Coffee Networking Breaks to learn more about The Fox Writers Intensive, The Fox Global Directors Initiative and upcoming programming.

Read more here

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NALIPsters Discount: Live Reading of Randall Green's

NALIPsters Discount: Live Reading of Randall Green's "CARTOON GIRL"

Posted by NALIP · September 22, 2015

With the code NALIP, members will be able to access $20 tickets.

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Starring:

James Marsden

Jessica Alba

Luke Wilson

Laura Carmichael

Gabriel Bateman

and Cooper Thornton

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From Nashville to Montreal...

When young Joe finds out that the cartoon character he’s in love with is based on a REAL LIVE GIRL, he drags his single father Alex on a road trip to track her down. So what happens when a pit stop in New York sends them off course...? 

Saturday, September 26

The Montalban Theater
1615 Vine Street in Hollywood, CA
With the code NALIP, members will be able to access $20 tickets.
Doors 7:30pm, Show 8:00pm
*Full bar and concessions are available in the lobby.

*Signed, limited edition movie posters will be for sale.

 

For tickets go to https://cartoongirl.eventbrite.com

 

Gina Rodriguez staying grounded despite 'Jane's' success

Gina Rodriguez staying grounded despite 'Jane's' success

Posted by NALIP · May 29, 2015

The night she won the Golden Globe for her warm, funny and versatile work as the kindhearted title character in the CW comedy "Jane the Virgin," Gina Rodriguez brought her whole family — Mom and Dad, her two older sisters and their husbands — to the celebrity-filled InStyle after-party at the Beverly Hilton. They hung out for about an hour, people watching, but Rodriguez mostly sat with her parents while her sisters Iveliss and Rebecca tracked down Channing Tatum for a selfie.

 

 

The Reel Truth: Good Filmmaking on a Small Budget

The Reel Truth: Good Filmmaking on a Small Budget

Posted by NALIP · May 26, 2015

While you’d be forgiven for thinking that behind every great film is a limitless budget, it would surprise many to learn that you can actually create an excellent, ripe-tomato-of-a-film on a small budget.

A little ingenuity mixed in with perseverance and good, honest hard work can go a long way: Just look at Paranormal Activity. With a paltry budget of $15,000, it ended up grossing $3.5 million worldwide — what a margin!

Here are our tips for great filmmaking on a shoestring:

'Furious 7' Audience 75 Percent Non-White: Inside the Diversity Stats

'Furious 7' Audience 75 Percent Non-White: Inside the Diversity Stats

Posted by NALIP · April 06, 2015

An ethnically diverse cast is paying off in a big way for Furious 7.

The Universal movie opened to a franchise-best $384 million over the weekend at the global box office, including $143.6 million domestically — the biggest debut since The Hunger Games: Catching Fire in November 2013 ($158 million). More impressive, its global bow was the fourth-best of all time.

According to Universal, 75 percent of the audience in North America was non-Caucasian, generally in line with previous installments. Hispanics, the most frequent moviegoers in the U.S., made up the majority of ticket buyers (37 percent), followed by Caucasians (25 percent), African-Americans (24 percent), Asians (10 percent) and other (4 percent).

"The importance of diversity of the ensemble cast in the Fast and Furious franchise has been an integral part of the success of the brand," said Rentrak box office analyst Paul Dergarabedian. "There is literally someone within the cast that is relatable on some level to nearly every moviegoer around the world, and this has paid big dividends at the box office and also in terms of how casting decisions will be made in the future for these types of large-scale action epics."

Dergarabedian and other box office pundits are hard-pressed to think of another franchise that is as ethnically diverse, even as Hollywood in general is criticized for a lack of diversity both behind and in front of the camera.

Furious 7's ensemble cast includes Vin Diesel, Michelle Rodriguez, Tyrese Gibson, JasonStatham, Dwayne Johnson and, of course, the late Paul Walker. Christopher "Ludacris" Bridges, martial artist Tony Jaa and Djimon Hounsou also star.

"Someone that I admire quite a lot recently said this is a franchise that really looks like America, and there are characters that everyone can relate to. I think that's a big plus," said Universal president of domestic distribution Nicholas Carpou.

Overseas, Furious 7 opened to $240.4 million, the No. 3 foreign opening of all time — also pointing to the broad appeal of the cast. The movie delivered huge results in Latin America, Europe and Asia (Mexico led with $20.8 million, followed by the U.K. with $19 million). In 26 countries, the movie delivered the biggest opening weekend of all time, including Mexico and Taiwan ($10.3 million).

The desire to see Walker one last time no doubt contributed greatly to Furious 7's stunning performance. Universal intended to open the seventh installment on July 11, 2014, but production was halted in November 2013 when Walker died in a tragic car crash during a Thanksgiving hiatus.

 

Check this out on www.hollywoodreporter.com