Netflix Continues to Tap Into the Latin American Demo


Photo Courtesy of Variety

While Netflix reduces their dependence on acquisitions and doubles down on their Latino and LATAM original content strategy, others such as Sony networks are also investing in Latinos, a key creative community and demographic.

Oscar-nominated cinematographer, Cesar Charlone (“City of God”), directs Netflix’s “3%” that’s set to launch Nov. 25th. Variety reports the series is a futuristic thriller set in a dystopic near-future Brazil. This is Netflix’s first original production “completely shot, produced and acted by Brazilians.” Created by Pedro Aguilera, the project stars Joao Miguel, Bianca Comparator, and Zeze Motta.

Netflix also announced a 13-episode series from Mexican filmmaker Manolo Caro. Caro’s dark comedy remains untitled but will begin shooting early next year. The show centers around a family full of “dysfunctional secrets” and “explores the need to protect and forgive loved ones, no matter how uncomfortable.”

Mexico’s Televisa partnered with Sony Pictures Television to co-produce 65 episodes of “Blue Demon,” a TV drama based on the life of Mexican wrestler Alejandro Munoz Moreno. Earlier this year, Variety reported NBCUniversal’s Telemundo has “long followed a strategy of co-producing with major content companies over the years, including Mexico’s Argos, Disney, Fox, and Sony Pictures TV Latin America.”

Both projects are part of Netflix’s Latin American original productions that also includes “Narcos,” and will be available to all Netflix’s subscribers.

As more and more networks follow in the steps of Telemundo, Televisa and Sony, the real winners of this Latino and LATAM content are the viewers, who will see the diversity surge they’ve been calling for. Now, the only question is when will this diversity make the jump from steady play on streaming services to a returning audience on the silver screen.

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