Spanish Ad During NBA Finals a First for Broadcast TV
(Fox New Latino) - A Hispanic first marked the recently concluded NBA finals won by the Miami Heat: A Spanish language ad aired on an English-language broadcasting network during the finals - a move that may signal a significant change in advertising approaches toward Latinos in the United States. The 30 second telenovela-esque Ford Motor company advertisement for the 2013 Ford Escape played twice on ABC. READ MORE

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