LA Loves Seeks Sustainable Future for Local Filmmaking

LA LOVES FILM SEEKS SUSTAINABLE FUTURE FOR LOCAL FILMMAKING

Image courtesy of FilmLA.com

FilmLA, the film office of Greater Los Angeles, today announced the debut of “LA Loves Film” – a new outreach and education program aimed at ensuring a sustainable future for on-location filmmaking in Greater Los Angeles. Prompted by state and local leaders’ success in bringing dozens of new film and television projects to California, LA Loves Film will celebrate the region’s unique creative economy and engage local communities in conversation about the importance of being “film friendly.”

Over the last decade, concerted effort on the part of industry representatives and state and local policymakers greatly increased California’s global competitiveness for valuable film projects and jobs. The California Film & Television Tax Credit Program, launched in 2009 and twice renewed and expanded, has according to the California Film Commission returned more than 492 projects, 131,373 jobs and $13.7 billion in qualified production spending to the Golden State.

At the same time, growth and innovation in the film industry – particularly in television, led to a concentrated content production boom in the state. As a result, Greater Los Angeles, which faced dire economic risk from runaway production a decade ago, recently set new records for on-location filming in area communities. Maintaining present filming levels and continuing to grow the local film economy requires enhanced collaboration between industry and community stakeholders.