The audience measurement firm, Nielsen, will add Hulu and YouTube TV viewers in its measurements. Watchers of both digital platforms who watch on-demand platforms, linear broadcasts live, or on DVRs, on smartphones, tablets, and desktop computers will be incorporated in the C3 and C7 results. (C3 and C7 measure commercial viewing three and seven days after the content aired).
This comes in after network executives pointed a failure in the measurement of Nielsen views of network series on digital platforms, impacting their ad revenues.
Nielsen Product Leadership President Megal Clarken said that the change “is a major accomplishment in delivering Nielsen Total Audience to the marketplace…[as] part of our commitment to provide trusted, independent measurement of the evolving modern media landscape.”
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