HBO announced Wednesday that it would start a stand-alone Internet streaming service in the United States in 2015 that would not require a subscription to a traditional television service.

The premium cable network, which is home to original programming and movies, is attempting to lure a new generation of viewers who might never pay for traditional television packages or have canceled their cable or satellite service.

Richard Plepler, chief executive of HBO, pointed to 10 million homes in the United States that pay for broadband connections but not a traditional TV service. 

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