INDUSTRY INSIGHTS: How to Throw a Fundraising House Party
By Morrie Warshawski
Fundraising houseparties are a very powerful, effective and flexible way to raise money (and awareness!) for your film. Politicians have used this wonderful tool for decades, and now indie filmmakers and all sorts of nonprofits are jumping on the bandwagon. Here are a few simple steps to help ensure that you have a successful party.
FIND A GREAT HOST. It all starts there. You want someone who: loves you, loves your project, will open up their home to you, and who has already given you money and/or promised to make a donation the night of the party.
ENCOURAGE YOUR HOST TO CREATE A HOST COMMITTEE. Getting the host to convince a few friends to help out can make a tremendous difference. It eases the burden on you and the Host and helps ensure a good turnout for the event.
SEND AND/OR E-MAIL AN INVITATION THAT MAKES IT CLEAR THIS IS A FUNDRAISING EVENT, AND ALLOWS PEOPLE TO RSVP WITH A DONATION IF THEY CAN'T COME. Invite three or four times as many people as you'd like to have in attendance since many people will say "no" to a party where they are asked for money. But that's just fine, because those people who do come are very likely to donate.
NBC News Targets Website to Hispanics
By Anna Marie De La Fuente, Variety
From English-language websites aimed at Latino cultural concerns to Spanish-language sites repurposing news first gathered in English, TV networks are looking for ways to tap into the 50.5 million-strong U.S. Hispanic population -- the fastest growing minority group in the U.S. -- a group that not only watches TV but also embraces the Internet and smart phones.
NBC News is the latest to jump on the digital-content bandwagon, with plans to launch NBCLatino.com, a Hispanic-centric English-language news and general-interest website in February.
It follows the likes of CNNEspanol.com and CNN's Latino in America blog, which both bowed in early November. Fox News Latino debuted in October 2010, and Spanish-lingo Univision has been posting English-language news stories on the blogging site Tumblr, where the upcoming NBCLatino.com has already made a soft launch.
"The site will be in English and work closely with Telemundo but it won't be a mirror version of Telemundo's Spanish-language site," says NBC News prexy Steve Capus, who points out that 88% of U.S.-born Hispanics speak fluent English, according to the latest census findings.
Notes Chris Pena, NBC Latino managing editor, "We're aiming for the bilingual acculturated Latinos."
NBC has also been inspired by the success of the Grio, its African-American-centric site, now the third-most popular African-American website after just two years.
Hispanic online initiatives from mainstream networks had an early start in 2004 when TV producer/journo David Puente launched ABCNews.com/exclusiva while a producer at ABC's "20/20." His was the first online weekly news program aimed at the Hispanic market; the show aired on ABC News Now, the network's digital news channel that transmits over the Internet and via wi-fi.
Puente now combines his current job as a producer of CNN's "AC360" with editing "Latino in America," part of CNN's "In America" docu unit. The English-language Latino in America blog focuses on the issue of identity; on what it means to be Latino in the U.S.
"We're centering on under-reported stories and tapping CNN's global resources in the process," Puente says.
Meanwhile, CNNEspanol.com is a Spanish-language site that taps CNN's 24-hour breaking news capability and key bureaus in Latin America to deliver mainly video reports on issues and news of interest to Latinos.
"I think news organizations are positioning themselves now in anticipation of the upcoming U.S. presidential elections," says Juan Andres Munoz, CNNEspanol senior interactive producer. Given the growing political clout of the U.S. Hispanic population and financial clout of the market, it makes perfect sense.
Call for Applications: Sundance Creative Producing Fellowship
The Sundance Creative Producing Fellowship is a year-long program designed to nurture emerging producers with project-specific support through Labs, grants, and long-term advisor relationships.
The fellowship was conceived to develop and support the next generation of American independent producers. For over 30 years, Sundance Institute has offered in-depth year-round programs for feature screenwriters and directors. In an increasingly competitive and complex marketplace, the health and excellence of the independent film movement hinges on sophisticated creative and strategic producers with whom these directors and writers can collaborate.
Deadline: Friday, February 10, 2012
For more information, please visit: www.sundance.org/programs/creative-producing-fellowship-and-lab/
Call for Applications: Garrett Scott Documentary Development Grant
The Garrett Scott Documentary Development Grant is now accepting applications. This grant funds first time documentary makers for travel and accommodations at the Full Frame Documentary Film Festival, April 12-15, 2012. For four days, grant recipients will be given access to films, participate in master classes and be mentored by experienced filmmakers. Two filmmakers will be chosen for the grant in its fifth year.
Deadline: Applications must be RECEIVED by Friday, February 3, 2012
For more information, please visit: www.fullframefest.org/garrett2012.php