August 9, 2007


Official Rules:

Your challenge:
Produce a 15-30 second TV promo for NBC that embraces diversity.

Your tools:
You may choose to create a promo for NBC's Heroes, 30 Rock, or The Office. On this site you will be provided with elements from the show you select which you must include in your promo. The rest of the material will come from you. You will select your actors, write your script, shoot and edit the promo yourself.

Why Diversity:
NBC Universal recognizes that our audience is diverse. We want your help in reaching the people in your world and showing them the diverse programming that NBC has to offer.

Hearing your voice and seeing your perspective will only help NBC Universal continue to bring you and your community the kind of programming you would like to see.

Why create a promo:
The top promos will be screened online on NBC's digital media outlets and live at the NBC Universal Comedy Short Cuts Film Festival. This contest provides a filmmaker with an opportunity to get their work in front of key decision-makers and creative executives throughout the entire NBC Universal Family and your promo may even get played on air.

NBC and Comedy Short Cuts officials will evaluate the promos based on creativity, originality and effectiveness as a promotional tool.

The Rules:
* All videos are subject to the NBC's "Create Your Own Heroes, 30 Rock, or The Office Diversity Promo" Challenge Official Rules (including Terms of Submission).
* Create a diversity themed video promotional spot that is no less than :15 seconds but no more than :30 seconds long (see instructions below and Official Rules (including Terms of Submission)). Do not use any clips, photos or music from Heroes, 30 Rock, or The Office, do not use any third party materials (other than the Tools we may specifically provide on this website for your use solely in connection with your video), or any other materials of any kind that infringe or violate any rights of any third party or entity (including, without limitation, copyright, trademark, defamation, privacy, publicity, idea misappropriation, or any contractual rights).
* Maximum file size 100MB. Video format must be AVI, MPEG 1, MPEG 2, QuickTime, WMV or MOV and should be full frame video.
* All videos, including audio and any description and other accompanying materials you submit (collectively, the "Video"), must be original to you and not copied in whole or in part. Please note that you must be 18 years of age or older and a legal resident of the United States, and have reached the age of majority in your state of residence, to submit a Video. You also must have the permission of everyone who appears or is mentioned in the Video for use of his/her performance, likeness, name or other identifying characteristics in this manner.
* By submitting the Video, you grant NBC Universal, Inc. a royalty-free, worldwide, non-exclusive, perpetual and sublicensable permission to exhibit, publish and otherwise use the Video and the performances, images, likenesses, names, jokes, etc. that appear or are mentioned in the Video, in any manner desired by NBC Universal, Inc, its licensees, successors and assigns, and in any media now known or later developed in perpetuity. These rights come into effect upon your submission of the Video.
* We may elect to use any, all or none of the submitted Videos and may remove any posted Video at any time for any reason. We also reserve the right to edit or crop the Videos and any elements thereof in any manner in our sole discretion.
* In no way is submitting a video an application to appear on Heroes, 30 Rock, The Office or any other NBC show.


If you missed MADE IN L.A., the new documentary about garment workers in L.A., when it had its L.A. premiere at the Los Angeles Film Festival, don’t worry! We’re thrilled to announce that we have another free screening coming up on the evening of August 15th!

Made in L.A. follows the remarkable story of three Latina immigrants working in Los Angeles sweatshops as they embark on a three-year odyssey to win basic labor protections from a mega-trendy clothing retailer. In intimate verité style, Made in L.A. reveals the impact of the struggle on each woman’s life as they are gradually transformed by the experience. Compelling, humorous, deeply human, Made in L.A. is a story about immigration, the power of unity, and the courage it takes to find your voice. A film by Almudena Carracedo and Robert Bahar. In Spanish and English with bilingual subtitles!

WHEN: Wednesday, August 15, 2007, 7:30pm. The screening will be followed by a Q & A with the filmmakers and the women in the film.

The event is part of the SSG screening series and it's FREE. You need to RSVP at:

WHERE: Fine Arts Theater (gorgeous 30’s theater!). 8556 Wilshire Blvd. Beverly Hills, CA 90211. Phone: (310) 360-0455. The theater is on Wilshire Boulevard, one block west of La Cienega. Public Transportation: Bus lines Metro Rapid 720, Bus 20 and 21 all run along Wilshire Boulevard from downtown L.A. and stop at the corner of Wilshire and La Cienega.


BROADCAST: Then catch Made in L.A. on public television on Tuesday, September 4, 2007, the day after Labor Day, on P.O.V., PBS' award-winning independent documentary showcase. (Check local listings.) A co- presentation with Latino Public Broadcasting.



Puerto Rican author James Stevens-Arce's screenplay "Sins of the Heart," a contemporary noir detective drama set in Puerto Rico, is one of only 254 scripts out of 5,050 submitted this year to reach the quarterfinal round of the 2007 Don and Gee Nicholl Fellowships in Screenwriting.

About half of these are expected to move on to the semifinals in September, with their number being further reduced to around 25 for the final round. The five winners will each receive a $30,000 one-year fellowship meant to help facilitate their writing a new screenplay during the following twelve months.

Previous winners include Susannah Grant (who went on to write "Erin Brockovich" and "28 Days"), Mike Rich (who won with "Finding Forrester" and later wrote "The Rookie" and "Radio"), and Ehren Kruger (who won with "Arlington Road" and subsequently penned "Reindeer Games" and "The Ring"), among others.

Sponsored annually by the Academy of Motion Picture Arts and Sciences, who also run the Oscars, and considered the most prestigious screenplay competition in the U.S., the Nicholl Fellowships have awarded more than $2 million to promising screenwriters since 1986.

Previously, Stevens-Arce's novel SOULSAVER (Harcourt), which is set in a future Puerto Rico, won one of Europe's top literary awards and was listed among the top science fiction and fantasy books of 2000 in the U.S. His bilingual half-hour screenplay "Souls," which took first place in the Short Screenplay Category at the 2003 L.A. Screamfest Horror Film Festival's Screenwriting Competition, is expected to go into pre-production before the end of the year.

Stevens-Arce currently serves as vice president of NALIP's Puerto Rico chapter.


“Almazán sends her audience on a startling, provoking, perhaps cathartic journey, no one leaves unchanged.”
Closer Magazine


SHE WOLVES : WOMEN IN SEX, DEATH AND REBIRTH - written and performed by Raquel Almazán and directed / choreographed by Dora Arreola

This multimedia performance piece challenges traditional concepts of womanhood by exploring the social realities women around the world have
faced throughout history. An ancient warrior, a 18th-Century girl, a C.E.O., housewife and celebrity reporter and futuristic virgin stripper make up the pack of She Wolves. Is there a hidden link between them? A solo performance that howls out a long-forgotten truth: behind every great woman, there’s always a great wolf.

SUN 8/12 @ 4:45
SUN 8/19 @ 1:45
FRI 8/24 @ 4:45
THUR 8/23 @ 7:00
SAT 8/25 @ 6:45
TICKETS $15 212-279-4488

The Gene Frankel Theatre, 24 Bond Street (at Lafayette)

For more info visit or
MySpace page



Aug. 8, 2007 - (Variety) - Andy Garcia, John Cleese, Alfred Molina and Aishwarya Rai are joining Steve Martin in Columbia Pictures/MGM's sequel "The Pink Panther 2." Jean Reno and Emily Mortimer will reprise their roles. The sequel, which was announced in March 2006, is skedded for release on Feb. 13, 2009. Harald Zwart ("Agent Cody Banks") is taking over directing duties from Shawn Levy in the sequel, which was penned by Scott Neustadter, Mike Weber, Lowell Ganz, Babaloo Mandel and Steve Martin. Robert Simonds is producing; Ira Shuman exec produces. FULL STORY HERE


Aug. 8, 2007 - (Variety) - Paramount Pictures has set Jessica Alba as the female lead opposite Mike Myers in "The Love Guru," which has been set for a June 20 release. Myers has added Romany Malco ("Blades of Glory") and will reteam with Verne Troyer, who played Mini-Me in the three "Austin Powers" films. Marco Schnabel is directing a script by Myers and Graham Gordy. In his first new character creation since Austin Powers, Myers plays Pitka, an American who was left at the gates of an ashram in India as a child and raised by gurus. After moving back to the U.S., he attempts to settle a rift between a hockey player (Malco) and his wife, who begins scoring with the star player of a rival team. Alba plays the hockey team owner and Troyer the team coach. Pitka's job is to check that illicit romance and reunite the couple so the star player can lead his team to the championship. FULL STORY HERE


By Alex Nogales President & CEO of the National Hispanic Media Coalition

Conservatives are decrying any talks of bringing back the Fairness Doctrine.  It’s an attack on our first amendment rights, they say, the liberals want to muzzle us.  That is bogus.  The Fairness Doctrine which was made moot during Reagan’s Administration required broadcasters to offer competing viewpoints in a balanced manner when presenting controversial issues.  There are compelling reasons why Latinos and others are demanding a version of the Fairness Doctrine. 

Hate Speech is on the increase and promoted daily on radio and television.  The radio shock-jock format enthralls an audience that seems to enjoy the malicious rhetoric spewed by DJs that target people for their ethnicity, color of skin, religion, sexual orientation, or any other distinctive characteristic.  A preferred target is the undocumented Latino.  To hear hate speech DJs you would think undocumented workers are to blame for all of society’s ills.  Like in a mob, the hate speech audience gets invigorated by the ugly one-sided hate speak that attacks without regard to veracity and provides no fairness, equal time or right of response to the injured party. 

The father of television hate speech, as far as Latinos are concerned, Lou Dobbs of CNN claims to be a journalist while editorializing and making assertions, true or untrue, to drive home his points.  He incorrectly attributed the increase of leprosy to undocumented immigrants and then erroneously stated that one third of the inmates in the federal prison system are undocumented immigrants, the number is actually 6% of the prison population.  When Dobbs invites the other side, he manipulates the conversation, attacks and speaks over his guests to the point that Latino leaders have decided that it is counterproductive to participate. 

Regrettably, Dobbs is not the only promoter of hate speech.  Earlier this year, under the offensive name, “La Cuca Gotcha,” a reference to catching cockroaches, “Jersey Guys” a radio show in New Jersey asked its audience to turn in illegal immigrants who live in the state to federal authorities.  In New York, the Chinese, women and Gay, Lesbian, Bisexual, Transgender communities came together to demand tolerance and respect after the CBS radio show “The Dog House JV and Elvis” aired a six-minute segment of their prank call to a Chinese restaurant using language demeaning and insulting to Asian Pacific Americans, women, and the gay community. 

Hate speech not only affects Latinos but it affects all Americans, turning us one against the other.  It encourages bigotry, makes it acceptable, and emboldens the extremists among us to take action against those who are least able to defend themselves.  The Anti-Defamation League has issued two reports documenting that hate crimes against the Latino immigrant population has become the primary focus of hateful and racist rhetoric and extreme violence.  And the violence isn’t just against the undocumented; it is also against documented Latinos and citizens because no one can tell one from the other.  

Conservatives clamor that reviving the Fairness Doctrine is about Liberals wanting to stymie them.  We don’t know the politics involved, but we do know that Latinos and other marginalized groups are being maligned day in and day out because media owners allow it to go on.  Hate speech boosts station ratings and higher ratings generate more advertising revenue.  It is shameful that our nation should be subjected to such crass and divisive behavior because it pays off. 

Our organization has asked Congress to request an update of the 1993 National Telecommunications and Information Administration’s Report to Congress: “The Role of Communications in Hate Crimes”.  We expect the report will document that there is a direct cause and effect to violence generated by what radio and television is broadcasting.  We see it anecdotally.  The report, however, will take a year and a half to complete.  In the meantime, we ask you to join us in standing up against hate speech.  Demand that the owners of the radio and television stations that allow this kind of programming stop it.  Discussion on any subject and issue is important but discussion should never deteriorate to one-sided bigoted attacks.  Hate speech dehumanizes the targeted population and empowers those that hate to turn violent.

Let’s recall a basic premise.  We the people own the airwaves.  We the people demand that broadcast licensees who profit from our airwaves use it responsibly and seek to provide varied points of view.  Only then can Americans be part of meaningful dialogue and together reach consensus.  It is the American way.

Alex Nogales is the President & CEO of the National Hispanic Media Coalition.  NHMC is a 21-year old non-profit civil rights and advocacy organization  created to 1) improve the image of American Latinos as portrayed by the media; 2) increase the number of American Latinos employed in all facets of media; and 3) advocate for media and telecommunications policies that benefit the Latino community.  For more information go to



The Imagen Foundation
JOB DESCRIPTION: Office Administrator

Office Administrator will be responsible for general administrative oversight and execution of office responsibilities and project related tasks. Position reports to and works closely with President of the organization.

Candidate must be prepared to fulfill tasks as they may arise in this fast paced environment. Candidate must have a good command of the following skills: basic office, good writing , and computer which includes knowledge and experience with Excel, Microsoft Word. An excellent phone manner is required. Knowledge of Blogs, Quick Books, and websites a plus. Must be able to work under pressure and tight time lines.

Position is open now. Salary negotiable.
Please send resumes to: or call 626 836-6100




Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780


1323 Lincoln Blvd., #220
Santa Monica, CA 90401



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