Latinos In The Industry

INDUSTRY INSIGHTS: 10 Story Techniques You Must Use to Sell Your Script

John Truby coaches top writers for the screen and television, has served as story consultant for major studios and production companies, and as script doctor on movies, sit-coms and dramas for television. Talk Back to discuss with other NALIPsters!

By John Truby, published on the Writers Store

The key question that all screenwriters should ask themselves is: how do I write a script that Hollywood wants to buy? Most writers mistakenly think that success is all about connections and star power. Not so. The real trick to writing a script that will sell is to know and use Hollywood's central marketing strategy. And that can be summed up in one word: genres.

Former Universal Pictures chairman Marc Shmuger recently said, "There's no doubt the star system is in transformation. Arguably the two biggest stars in the first half of 2009 were Kevin James (Paul Blart: Mall Cop) and Liam Neeson (Taken). That's a significant shift in the meaning of star power and a shift to the premium that is being put on concept and genre."

Shmuger is telling any screenwriter smart enough to listen the first rule of the entertainment business worldwide: it buys and sells genres. Genres are story forms and each has from 8-15 special story beats (story events) that make up the form. The reason Hollywood marketing is based on genre is that executives are selling to a worldwide audience. And people the world over love particular types of stories that speak to their deepest desires.

I'd like to tell you 10 story techniques that must be in your script if you want the best chance of selling it in a genre-dominated business.


AFI FEST Starts Friday, NALIP Hosting Youth in Revolt Screening Nov. 3

AFI FEST 2009 presented by Audi takes place October 30th - November 5 in the heart of historic downtown Hollywood at Grauman's Chinese Theatre, the neighboring Mann 6 Theater (in the Hollywood and Highland Center) and the Roosevelt Hotel, then moves to Santa Monica for two days of screenings at AFM, the American Film Market. Free tickets will be given out to the Rush Lines at each screening, and most attendees in the Rush Lines should get in. The festival recommends you get in the Rush Line an hour before the screening you wish to attend.

NALIP is proud to be hosting the FREE screening of Youth in Revolt at AFI FEST on Tuesday, Nov 3, 10:15 pm, Grauman's Chinese.

USA | DIR Miguel Arteta
CAST: Michael Cera, Ray Liotta, Justin Long, Fred Willard, Jean Smart, Steve Buscemi, Portia Doubleday, Zach Galifianakis

This coming-of-age comedy puts a fresh and outrageous stamp on a tale of adolescent obsession and rebellion. Starring Michael Cera (SUPERBAD, the Oscar-winning JUNO) and based on the acclaimed novel by C.D. Payne, YOUTH IN REVOLT is the story of Nick Twisp - a distinctively affable teen with a taste for the finer things in life, including Sinatra and Fellini - who falls hopelessly in love with the beautiful, free-spirited Sheeni Saunders (Portia Doubleday) while on a family vacation. But family, geography and jealous ex-lovers conspire to keep these two apart. Encouraged by Sheeni, Nick abandons his dull, predictable life and develops a rebellious alter ego: Francois. With his ascot, his moustache and his cigarette, Francois will stop at nothing to be with Sheeni, which leads Nick Twisp on a path of destruction with unpredictable and uproarious consequences.

View trailer to YOUTH IN REVOLT:

NHMC Applauds Resolution Honoring Hispanic Media

The National Hispanic Media Coalition (NHMC) applauds Senator Harry Reid (D-NV) for his resolution honoring the legacy and the role of Hispanic media by designating October 25th through October 31st 2009 as "National Hispanic Media Week." The resolution, introduced and passed on Tuesday of this week, was co-sponsored by Senator Robert Menendez (D-NJ), Senator Mark Udall (D-CO), and Senator Kirsten Gillibrand (D-NY).

"We commend these Senators for their insight into the important role that Hispanic media plays in keeping the Latino community informed and educated on the news of the nation and the world," said Alex Nogales, NHMC's President and CEO. "With hateful anti-Latino rhetoric on the rise in mainstream media, Hispanic media is essential to inform the country about the positive things that are happening in our community," added Nogales.

NHMC is disappointed by the lack of GOP support for this uncontroversial resolution. According to reports, Senator Reid's office sought a Republican co-sponsor for over a week before moving forward without bipartisan support. NHMC is baffled by our Republican Senators lack of support for this important and benign resolution.



'Lopez' Primed To Go
(Multichannel News) - TBS will look to carry its primetime audience into late night with the Nov. 7 launch of Lopez Tonight, featuring comedian George Lopez. FULL STORY

Cinematic Soul Mates
(The New York Times) - Penélope Cruz, muse, and Pedro Almodóvar, inspiree. Or is it the other way around? FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Documentary Trailer Editor
Seeking a NYC or LA editor to create a 5 to 8 minute trailer for a Gucci / Tribeca Documentary Fund entry. FULL JOB DESCRIPTION

Set Designer for New Talk Show
Set designer wanted for new TV talk show on PunchTV to design a set along the lines of "The View." FULL JOB DESCRIPTION


From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Five NALIPsters Selected as 2010 Project:Involve Fellows

Film Independent announced the selected Fellows for its annual diversity mentorship program, Project:Involve, at a kick-off reception last night at Kodak. Project:Involve is dedicated to fostering the careers of talented filmmakers from communities traditionally underrepresented in the film industry.

The 2010 Project:Involve participants were selected based on the quality of their projects, their passion, vision, talent, and commitment to pursuing a career in the film industry. Five NALIP members were selected as Fellows:

- Linda Chávez, Writer/Director
- Cristina Kotz Cornejo (LWL 2004), Writer/Director
- Kenneth Reyes, Industry Track/Development
- Nori Takei, Writer/Director
- Aaliyah Williams, Producer

This year, Film Independent added a new component to the program with Industry Track, which targets individuals planning to work in the film industry as agents, managers, development executives, acquisition executives, as well as in marketing, distribution and entertainment law. These Fellows will participate alongside the writers, directors and producers traditionally accepted to the program, with all participants receiving one-on-one film industry mentors, access to production-based master workshops taught by top film professionals, career development training, and industry networking opportunities. Additionally, all Fellows will participate in the short film production component of the program.

"With Project:Involve's Industry Track, we're able to open more doors for filmmakers by increasing diversity in the ranks of the entertainment industry's decision makers" said Josh Welsh, Film Independent's Director of Talent Development. "These are the film leaders of tomorrow, and they will be deciding which writers and directors to represent and hire, which films to buy for release, and how to market cinema in a changing distribution environment."

Click here for a full list of 2010 Project:Involve participants.

Hugo Perez
Estela winner and LPA Fellow's doc airing on PBS nationwide in November

Commissioned by illume productions and financed for completion by ITVS, NALIP member and 2009 Estela Award for Documentary winner Hugo Perez's documentary Summer Sun Winter Moon will broadcast on PBS stations across the country in the month of November. Graced with cinematography by Sundance Award-Winner Gary Griffin, and edited by Academy Award Nominee and fellow NALIPster Francisco Bello (LPA 2007), the quirky tale shreds your cookie cutter textbook version of history with equal amounts of humor and serious introspection on the part of the main characters. Check our website for airdates in your market. If your local PBS station is not playing it, call or email to let them know you would like to see the film.

Blackfeet poet Darrell Robes Kipp, a man striving to save the Blackfeet language, unexpectedly joins the Lewis and Clark Bicentennial Commission to make sure that the American Indian side of history is told. Quirky classical composer Rob Kapilow travels west from Lincoln Center to find inspiration for a commissioned symphony about the Lewis and Clark expedition. When Rob meets Darrell and asks him to collaborate with him on words that will tell the Indian side of history through the new symphony, their �odd couple� collaboration creates a provocative piece of music that connects the Blackfeet seat of Browning, Montana to the rarefied air of symphony halls across the country.


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