Latinos In The Industry


By Eugene Hernandez, Editor-in-Chief & Co-Founder of indieWIRE. Click on Talk Back to discuss this article with other NALIPsters!

"Doing it the old way really doesn't work," according to film producer Thomas Woodrow, "So few films actually succeed that way." It's a sentiment that's been shared in countless panel discussions and private conversations in 2009. Now, with a new year and another cycle of the annual film festival circuit nearly upon us, Woodrow is forging ahead with a plan aimed at changing the way that smaller independent films find an audience. Namely, he's taking his 2010 Sundance Film Festival production--Linas Philips' "Bass Ackwards"--directly from the festival into national distribution the day after the Park City event ends.

If you make, market, or simply care about the future of indie movies, keep an eye on Woodrow's approach. This is a first for a Sundance Film Festival movie. Will it be a defining moment for a new decade of film distribution and give emerging and established filmmakers new models to explore outside the system?

"Rather than going into Sundance hoping to sell the film, we've put together a couple of key partnerships so that we'll actually be able to release it nationwide on February 1st," Woodrow said, in a YouTube video that he posted this weekend to tease his emerging alternative distribution approach. He's working with digital and DVD distributor New Video and veteran marketer Marian Koltai-Levine's Zipline Entertainment on this new model. "If you hear about the film in the press at Sundance, you can actually go see it the next day," said Woodrow, who also produced "True Adolescents" at SXSW earlier this year.


Commentary: Dead Latinos

By Jose R. Sanchez, Chair of the Board of the National Institute for Latino Policy

When does one dead Hollywood actor trump another? When does one fierce dead organizer against social injustices trump another? In fact, when does a dead chimp responsible for a hideous attack catapult himself above the life of a dead Mexican anthropologist with over 150 books and articles filled with archaeological and cultural studies about Mayan civilization? For the New York Times, the answer seems to be whenever the second option is a Latino.

Travis the chimp was one of the few fortunate deceased to get star billing in the new York Times 2009 annual issue devoted to the passing of important people. Travis, you may remember, was the Connecticut chimpanzee, raised by a woman in Stamford, who was killed after he mauled the face off of his caretaker's friend. This annual Times compilation included twenty-three essays on this year's deceased. Like in past years, not one single Latino made it onto this lamentable list of the departed, famous and not-so-famous.

Many Latinos died this year, arguably many of them having led interesting and notable lives. But they apparently were not interesting enough for the New York Times. This newspaper highlighted the death of Karl Malden but not Ricardo Montalban. The latter was the debonair path-breaking Mexican movie and television star best known for his roles in the Star Trek series and movie and his commercials for promoting the "soft, Corinthian leather" in Chrysler Motors car seats.

The Times also wrote about the death of Crystal Lee Sutton, a fierce labor organizer in the South. But it ignored the death of Esther Chavez, a Mexican accountant who was one of the first to discover a pattern of murders in the 1990s against Mexican women working in U.S.-owned factories in border cities. Chavez helped to draw public attention and government prosecution against men who kidnapped young Mexican women off the streets, raped and killed them with impunity. Her advocacy led the Inter-American Court of Human Rights to rule that Mexico had violated the human rights of women.

The Times also wrote about Robert Rines, an MIT scientist who spent most of his life pursuing evidence to prove the existence of the Loch Ness Monster. It ignored Dennis deLeon, a former New York City human rights commissioner, who created the premiere Latino advocacy group against AIDS. A Mexican American, deLeon created the Latino Commission on AIDS in 1994 and made it into a very effective tool against the spread of AIDS in the Latino community.

Why should we care that the Times ignored so many of Latinos in death? Some say it is because this slight is one more example of the invisibility Latinos experience in life in the U.S. Death, apparently, does cannot redeem the living. Some Latinos, like Montalban and de Leon, did get obituaries in the Times' daily paper at the time of their death. These annual compilations are done for many, often valid, editorial reasons.

Some of the people the Times choose to celebrate led unusual lives, enough to have books or movies done about them. The Times also specifically selected each author to write these obit articles. Some were Times writers while others came from outside the paper. Who they chose to write about sprung from their individual "passions, quirks and curiosities" as writers and editors. The Times, in that sense, did not attempt to provide a comprehensive listing. All of this, however, simply underscores an even more troubling reality for Latinos. It's one thing to be invisible, to not be seen; it is quite another to be in plain sight and yet not spark much interest or curiosity from others.

Public recognition of the dead provides a rough indication of the difference that person made in life, how much they were able to change the way other people thought, behaved, or felt. Rines, the scientist who spent a large part of his life chasing the Loch Ness monster never found her, at least conclusively. He inspired others by his failed quixotic efforts, however. He pushed the limits of how much we know and how much faith is warranted in the myth of her existence.

Omitting Latinos from this kind of recognition carries a message - that Latino lives do not really matter and did not have an impact. Is this a legitimate conclusion?

The Times also omitted any recognition of Canadians, Jamaicans, Muslims, and many others. But they did include two African Americans, Naomi Sims the model, and Reverend Ike, the irrepressible minister who built a church based on greed and hope. They also included a Trinidadian, the chili restaurant owner Ben Ali. Are these choices the product of simple editorial decisions, the play of curiosity, or pure whimsy? Are these news sources simply responding to audiences whom have little interest in Latinos?

Latinos, obviously, did make a difference in this world before they passed on. We don't need the Times to tell us so. But do we need the Times to tell others? How much do other Americans know about Latinos, the "fastest growing minority group" in the country? The Times treatment of Latino deaths is symptomatic of a wider neglect of Latinos in the media. Most mainstream newspapers and magazines also systematically ignored Latino accomplishments in their end of year appraisals.

The Chicago Tribune list of notable deaths in 2009 listed two Latinos out of 104 recognized dead. This included Mercedes Sosa, the Grammy Award winning and Argentinean singer, and Alex Arguello, the Nicaraguan boxer. If we wanted to be generous, we could give them a third in Gidget, the Taco Bell dog featured in their commercials. The Los Angeles Times, meanwhile, listed about 120 notable deaths and only 3 Latinos. This included Arguello, Montalban, and Ismael Valenzuela, the Mexican horse jockey.

One last example is the Baltimore Sun. It listed only Montalban, Rafael Antonio Caldera, the two-time Venezuelan president, as well as the baseball manager Preston Gomez among the 134 notable deaths in 2009.

The wide reach of this neglect is probably driven by the current media structure. Most newspapers in the U.S. are part of a handful of media monopolies that share the same sources of information or rely on syndicated sources like the Associated Press. In this vein, the AP listed only Montalban among the 91 notable deaths it chose to feature in 2009. Five or six media conglomerates control the majority of newspapers in the United States. Editorial decisions, thus, tend to accumulate and spread with this kind of centralization. Most of the end-of-year reviews of the deceased were simply replicated by each newspaper in the chain. Recent research confirms this disturbing reality.

The Project for Excellence in Journalism and the Pew Hispanic Center reported recently that, in one six-month sample period, only "2.9% of the news content studied contained substantial references to Hispanics." Most of that coverage was focused on the nomination of Sonio Sotomayor to the Supreme Court. Otherwise, the media attention focused on Latinos only in the context of discussing issues like immigration and the recession. Clearly, a population that is now almost 16 percent of the population deserves more widespread and direct media attention focused on Latino lives and accomplishments.

The complaint here is not just about recognition and publicity. It is, to a great extent, also about power. Nothing happens simply because any one group or person has taken action. The world does not function so linearly. The success of health care reform or the results of the 2008 elections have many contributors. A group that is either not seen or that draws little interest will find its contributions minimized or dismissed. But this is about power in an even more important way.

I believe that any success at influencing or changing how others think, behave, or feel depends directly on our ability to offer something that others value. Those who attribute power to objects like money or weapons can't easily explain why these things sometimes fail to deliver power. The rich don't always get what they want and, historically, much poorer-equipped opponents have often defeated the largest and best-equipped armies. Vietnam for the U.S. and Afghanistan for the U.S.S.R. are the best examples of the latter. The "War Against Terrorism" may, eventually, prove to be another.

Power is a transaction, an exchange between parties in which each side has input. This is true no matter the situation. A mugger can get me to turn over my valuables only because my health and life mean so much more to me than my watch and money. The key here is that the threat of assault gets victims to move only because I, like the vast majority of us, fear getting hurt or killed. When that is not the case, when I am reckless or suicidal, for instance, the mugger's threat often falls flat. The mugger's attempt to extract valuables from me then gets stalled, jeopardized, and, possibly, defeated. I may get killed but the mugger will have failed to influence my behavior.

I cannot teach my students, change the way they think, unless they want knowledge or grades or something else from me. I cannot influence how an elected official decides policy issues unless I can provide the votes, money, or information that they need. The ability to influence becomes extremely difficult, however, if the others around me do not see me or have no interest in me when they do. The exclusion of Latinos from the list of notable deaths reflects a community whose life remains lived apart from the main cultural, economic, and political currents of this society.

Latinos lag behind other groups in voting rates, average age, high school graduation, college attendance, employment rates, corporate and professional employment, income, housing conditions, two parent families, and residential integration. These conditions not only produce deprivations and obstacles to individual mobility. They also produce a community that still lives, despite all the progress, largely apart from the rest of society. This life apart results in very limited opportunities for Latinos to develop power with and influence other sectors U.S. society.

The neglect of Latinos in death is, thus, a reflection not just of how much Latinos are neglected in life but also of how few opportunities they have for power while alive. The Times is, thus, justified to omit any Latinos from its annual "How They Lived" magazine compilation. It would be hypocritical to pay attention in death to a group that they and society have mostly ignored, overlooked, dismissed, and brushed off in life.

Jose Ramon Sanchez is Associate Professor of Politics and Chair of Urban Studies at Long Island University - Brooklyn; Chair of the Board of the National Institute for Latino Policy, Inc. He is also the author of "Boricua Power: A Political History of Puerto Ricans in the U.S." (2007) and co-author of "The Iraq Papers" (2010). He can be reached at

Call for Applications: Film Independent's Fast Track

Film Independent's Fast Track is a film financing market that takes place during the Los Angeles Film Festival designed to help narrative and documentary filmmakers move their current projects forward. During three days of intensive meetings, Fast Track connects filmmakers with financiers, production companies, and other industry professionals.

This highly selective program is open to established as well as up-and-coming filmmakers with exceptional projects still seeking funding. Participants accepted into Fast Track are also eligible for a $10,000 production grant awarded by the Alfred P. Sloan Foundation.

Deadline: February 1, 2010

For details and application information, please visit the Fast Track webpage

Deadline Approaching: TFI Sloan Filmmaker Fund

The TFI Sloan Filmmaker Fund will provide up to $140,000 in support of innovative and compelling filmmaking that explores scientific, mathematical, and technological themes and storylines, or a leading character who is a scientist, engineer, innovator or mathematician in fresh ways.

We are seeking exceptional narrative work of all genres (except science fiction or fantasy) with scientifically accurate themes or characters.

Selected projects from eligible directors, screenwriters and producers will be highlighted at the Tribeca Film Festival in May 2010. In addition to funding, grantees will receive professional guidance and industry exposure as needed.

Deadline is January 11, 2010

Visit for complete details and to apply now!

'Southland' Actor Joining 'True Blood'
(The Hollywood Reporter) - "Southland" co-star Kevin Alejandro is staying in the South with another high-profile series gig, joining Alan Ball's vampire drama "True Blood." FULL STORY

'Avatar,' 'Trek,' 8 Others Score Producer Noms
(AP) - Science-fiction scored big with the Producers Guild of America, with "Avatar," "Star Trek" and "District 9" taking three of the 10 nominations Tuesday for the group's top film honors. FULL STORY

Maya Entertainment Nabs 'Chamaco'
(Variety) - Los Angeles-based Maya Entertainment has snapped up North American rights to U.S. - Mexican co-production "Chamaco" (The Kid) before its Stateside premiere at the Palm Springs Film Festival, which began Tuesday. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Online Advertising-Media Sales Executive/Social-Networking Guru
Livier Productions, Inc. is looking for an enthusiastic and knowledgeable sales person with the confidence, passion and hunger necessary to help us build a leading online advertising sales team for our Award-Winning Web-series. FULL JOB DESCRIPTION

Internship at After Dark Films
After Dark Films, a growing, full-service independent studio specializing in horror, seeks a highly motivated, capable and responsible intern to assist departments across the company. FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
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Temple City, CA 91780

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Santa Monica, CA 90401

NALIPsters' doc Land Water People Time featured in Albuquerque ARTS Magazine

Land Water People Time, a documentary produced by NALIPsters Cynthia Jeannette Gomez (LPA 2009) and Daniel Valerio, and directed by David Lindblom, is featured in the January 2010 edition of Albuquerque ARTS Magazine. Click here to download a PDF of the magazine, and read Bill Nevins' article about the film on page 6.

The film Land Water People Time is a collection of the nearly disappeared stories from Northern New Mexico's diverse cultures, traditions and heritage. People of the northern geography of New Mexico are shaped by historical relationships to natural environments, by neighboring cultures and sustained by the waters of northern New Mexico.

Descendants of Native Americans, New Mexican Spanish and generations of Anglo settlers-whose histories involve the strife of tribal, international and civil wars; periods of famine and abundance, intercultural raiding and peaceful effort-share knowledge and wisdom brought on by deeper understandings of the natural surroundings that shape and sustain the cultures celebrated in Northern New Mexico.


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.