Latinos In The Industry

New Rules of Indie Marketing: Special Sign-up Seminar at NALIP 2010 Conference to tell you What you Need to Know, What you Need to Do and What you Need to Have when your Shoot is Over!

How can marketing help you get a distributor? What types of media are most effective for your film or documentary? How can the internet get your word out to the right audience?

Sign up for this special pre-Conference workshop on Friday morning, April 9. You will have all of your marketing questions answered! Panelists include Bel Hernandez, publisher of Latin Heat; Gabriel Reyes, president of Reyes Entertainment; Ivette Rodriguez, president of American Entertainment Marketing; and moderator Kirk Whisler, president of Latino Print Network. They have a wealth of information to share with you as you strategize and prepare to market your independent film.

SPECIAL BONUS: The first seven attendees who sign up and supply panelists with screeners of their film or documentary will get feedback on how to market their specific product - during the workshop!

"New Rules of Indie Marketing" runs from 10:30am - Noon on Friday, April 9 and open to anyone registered for the conference. But space is limited - So sign up now at!!

And don't forget - Early Bird Registration ends this Friday! Sign up now and save money!!

Call for Entries: International Documentary Challenge at Hot Docs

Now in it's 5th year, the Emmy-nominated International Documentary Challenge returns to the Hot Docs Canadian International Documentary Festival in Toronto. This year's challenge takes place March 4-8, 2010 with the Hot Docs premiere of the Finalists in early May.

The DocChallenge is a fun and innovative competition that will push your documentary skills to the limit. If you're new to the idea, it's very simple: Filmmakers from around the world are given a genre (Character Study, Music, 1st Person, etc.) and a theme (such as "Change".) Participants then have 5 days to develop, produce and edit a 4 to 7 minute non-fiction film. The result is an exhilarating five days for the filmmakers, and, as the films reveal, a joy for the audiences at Hot Docs and beyond.

Registration is now open. Entry forms can be found at:

Fox Entertainment Group Launches 2010 Diversity Auditions Online

Here's your chance to audition for a hit Fox Show!

Fox Entertainment has launched their 2010 Diversity Auditions, and has made it easier than ever to audition via their online interface.

Get submission guidelines, an audition link and an intro from Omar Epps on the Fox Diversity Development webpage.

"Funding Your Indie Film" Free Tele-conference Call

Join me, producer and LPA mentor Suzanne Lyons, for a FREE Tele-conference call on "what it takes to finance your indie film."

Some questions I will cover:
1) What are the requirements I need to begin the funding process?
2) What should I include in a Business Plan?
3) What attachments should I get before funding?
4) What are 5 ways to get qualified Investors?
5) Is a Sales Presentation necessary?
6) What are 5 ways to get investors excited and keep them coming back?
7) How many investors can I have on my project and do they all have to be accredited investors?
8) What are 5 expensive mistakes to avoid?
9) Is a Sales Agent someone I need at this stage?
10) Does my budget have to be ready and do I need a line producer now?
If there is time we will open it up for a Q&A.

I have produced 8 films in 7 years and have taught a number of workshops on Indie Film Producing. I am planning a weekend workshop for March 20th and 21st.

Join me on my FREE tele-conference call where I will focus on everyone's biggest question: How do I raise the money!? Anyone on the call who registers for the March seminar automatically saves $100!

CALL TIME: 6:00pm (pacific standard time) Wednesday, February 24th.

If you plan to be on the call, email me and I will put you on the list and get the tele-conference call info off to you. My email is

Looking forward to having you on the call,

Suzanne Lyons

  Penelope Cruz Considers Pirates After Presenting at the Oscars
(Latin Heat Online) - Penelope Cruz, who had recently stated in a television interview that she would be taking a break from the big screen, has been lured back and is in negotiations to star in Pirates of the Caribbean: On Stranger Tides, the fourth installment of the movie series being directed by Rob Marshall. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Stories of Exploitation for Cross-Platform Project
LPA producer Chelo Alvarez-Stehle is soliciting stories of sexual exploitation to incorporate in her cross-platform project. FULL JOB DESCRIPTION

Documentary Intern
Documentary producer seeking part time PR/Marketing intern to help run our website, and build fan-base for an independent production on Puerto Rican Revolutionary Pedro Albizu Campos. FULL JOB DESCRIPTION

Casting: Latino Male for Feature Film Lead
Untitled Romantic Comedy seeks Latino actor, 21-30, for lead role. FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

NALIP 2010 Early Bird Registration Deadline is this Friday! Don't miss the best rates to attend the NALIP 2010 conference. Register online today!

Maria Costa & Francisco Segovia
NALIPsters' DVD available at Target on Feb. 22

NALIP member Maria Costa's LMM project Macho Men and the Women Who Love Them (produced by her and her husband, NALIP member Francisco Segovia) will be available on DVD for purchase at select Target retail locations nationwide beginning February 22nd, 2010.

Feisty actress/comedienne Maria Costa, called "the female John Leguizamo," directs and stars in this hilarious one-woman show, which packed in audiences and garnered rave reviews during her cross country tour. Confessing her struggles in loving a traditional "macho" man, Costa gets big laughs as she transforms herself into an outrageous line-up of comic characters. From her ultra-macho father to her overly critical mother-in-law, Maria brilliantly captures the diverse rhythms of Latin life with irresistible style.

No doubt Costa has had some notable successes; however it is with Macho Men that she is breaking new ground. Costa, who also creates, co-writes and co-producers her own content, has plans for her Macho Men and the Women Who Love Them including a nationwide tour and a feature film based on the live show and DVD. She will also be rolling out her new show Macho Men and the Women Who Marry Them in 2010 which will also be shot for DVD and translated for a feature film. "My intention with Macho Men is to honor traditional values in a modern world... through the eyes of a woman who on-goingly is learning to balance her independence and strength with patience and love. I believe many women struggle with this conflict as they navigate through irresistible attractions to strong, sexy and sometimes difficult Alpha Males."

Winner of the Imagen Award for Best Theatrical Production and the Los Angeles Women's Theatre Maverick Award, Macho Men and the Women Who Love Them also features live hot rhythms by legendary Latin music artists: Giovanni Hidalgo and Francisco Aguabella playing together for the very first time and accompanied by dynamic Salsa dance performances!

Macho Men and the Women Who Love Them is also currently available now through the following online retailers:,,, and

Ralph Lopez
NALIPster's short in SXSW 2010

The short film Trash Day - produced by NALIP member Ralph Lopez - has been selected for SXSW 2010, in Austin, TX from March 12-21. Directed by Sam Lerma, the film is about a woman who is obsessed with her garbage collector and leaves him intimate presents.

The film will be screening at Alamo Lamar (1120 S. Lamar Blvd.) on the following days:
Monday, March 15th

Wednesday, March 17th

Saturday, March 20th


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.