Latinos In The Industry

Are You a Latino Performer!? You Cannot Miss the NALIP 2010 Actorfest Studio!

As part of your NALIP 2010: Navigating in a Sea of Change conference registration you will have a FREE day of workshops, conversations, and networking opportunities with casting, acting, and auditioning professionals who will share their wisdom to help propel your acting career to new heights! All before the conference begins!! And if you do not plan to attend the full conference, for a small fee, you can register for just the Actorfest!

This year we present a very new format for the NALIP 2010 Actorfest Studio: A Special Latino Edition of Back Stage's Actorfest, on Thursday, April 8. This is a pre-conference event. And even if you attended in prior years - new workshops, new casting directors, new skills programs, new networking opportunities!

The following workshops are NEW THIS YEAR:
* Next Steps: information on what to do next, no matter where you are on your acting journey
* Commercial workshop featuring onsite videotaped auditions with feedback
* Cold-Reading workshop featuring onsite videotaped readings with feedback
* Monologue Workshop featuring onsite videotaped monologues with feedback

Plus: submit your headshots and resumes to network and studio casting directors, plus managers and independents looking for Latino and diversity talent.

You could be selected to perform in front of a 300+ audience!

During the conference you can also check out Impressive Auditions - A Revealing Workshop with David Dean Bottrell on Saturday, April 10. Another great chance to pick up tips to ace that audition!!

And, of course, there are HOTEL and TRAVEL scholarships available for those who need help getting to the conference. But don't delay - Early Bird Registration rates expire February 19. Scholarships are competitive and there are only a limited number. Advance Signup Programs like the Actorfest are first come, first served, so jump on this opportunity, actors and actresses!! If you have a conference registration, it is free - just sign up now, then show up on Thursday, April 8, check in and your spot is secured. If you JUST PLAN TO ATTEND ACTORFEST, it is $20; register online asap at 2010

Register now to come down to the NALIP 2010 conference weekend. Check out the full program of great panels, workshops and talks with major actors, directors and execs! Become a top professional in the Latino media field!


See you in Santa Monica!

Call for Applications: Disney | ABC DGA Directing Program

The Disney | ABC DGA Directing Program is currently accepting submissions for participation during the 2010-2011 television season. As we move into a new decade, 2010 marks the launch of Talent Development & Diversity's redesigned, professional Directing Program focusing on potential episodic directing opportunities on specific ABC series. The Los Angeles-based program will afford selected participants the chance to shadow veteran episodic directors, and develop relationships with Disney | ABC Television Network and studio executives.

Those selected to participate in the program will enter a talent pool from which executive producers and producing episodic directors of designated ABC Television Network shows will select individuals to shadow on an episode or episodes of their series. Those participants who secure shadowing assignments, which encompass pre-production, shooting and/or post-production (3 or more weeks), will be paid a stipend each week that they are actively shadowing on any aspect of a production. The duration of an individual's participation is at the discretion of ABC executives, executive producers and/or episodic directors.

Launched in 2001, the Disney | ABC DGA Directing Program is one of the longest- running programs of its kind in the entertainment industry. Please visit for application, submission guidelines and program requirements.

Deadline for submissions is Friday, February 26, 2010.

Call for Applications: HBO/DGA Television Directing Fellowship Program

Home Box Office and the Directors Guild of America have announced the second annual rotation of the HBO/DGA Television Directing Fellowship Program. The program is designed to help increase diversity among directors in television and to assist in the professional development of new creative talent, particularly women and minorities. It is anticipated that up to three fellowships will be awarded for 2010.

Deadline: March 10, 2010

The 2010 HBO/DGA Directing Fellowship Program application package is available on the DGA website.

Appropriate applicants might include television, theatrical feature, documentary, music video, and commercial directors (applicants are not required to be or become DGA members). Each fellow may have the opportunity to observe, consult, and be mentored by select directors of an HBO series. The fellows may have the opportunity to shadow the show directors and learn different creative approaches. The program is also intended to increase opportunities for professional relationships with executive producers, showrunners, and other television executives. A directing assignment on an HBO series may be available after successful completion of the program.

Fellows will be employees of HBO on a non-exclusive basis and will be paid approximately $50,000 for up to one year to work on a television series.

Call for Entries: San Antonio Film Festival

San Antonio Film Festival (held June 24-27, 2010) serves as an accessible and inclusive platform for cinema artist and provides cinematic culture to a diverse audience. Festival is looking for narrative, animation, documentary, or experimental shorts or features. Submission on DVD only. This year we have 4 categories; National/International, Area San Antonio, College and High School as well as 10 awards.

Deadline: March 26, 2010
Late Deadline: April 9, 2010

Regular Entry: $40, Late entries: $60 Entry forms available through or ($5 discount)

Deadline Approaching: Good Pitch @ Tribeca

Tribeca Film Institute is hosting the Good Pitch in New York during the Tribeca Film Festival on April 27th and is calling out to filmmakers involved in social justice film projects to apply.

The Good Pitch is one-day live event bringing together specially selected foundations, NGOs, social entrepreneurs, broadcasters and other media people to expand the resources aimed at maximizing the impact of social-issue documentary. Eight filmmaking teams pitch their project and its associated outreach campaign with the aim of creating a unique coalition around each film in order to accelerate its impact and influence.

The Good Pitch @ Tribeca is now open for submissions. Deadline: Monday February 8, 2010. To find out more and to apply go to

"The Good Pitch is a unique catalyst which harnesses new and creative energies with the goal of getting films made and seen," said Beth Janson, Artistic Director, Tribeca Film Institute. "This economic climate calls for unconventional thinking, especially in the cultural realm, and hosting The Good Pitch is one way TFI is supporting documentary filmmakers who are thinking outside the box."

The Good Pitch is a project of The Channel 4 BRITDOC Foundation in partnership with the Sundance Institute Documentary Film Program. It is made possible by The Fledgling Fund, Chicken and Egg Pictures Tides Foundation, the Hartley Film Foundation and anonymous donors, with campaign development for filmmakers provided by Working Films.

Cara Mertes, Director, Documentary Film Program, Sundance Institute says, "Good Pitch continues to grow, leveraging the power of face-to-face interactions which fast-track creative partnerships and opportunities across multiple sectors and stakeholder groups. Year two of Good Pitch launches with a renewed commitment to raising the bar on resource identification for the independent documentary field."

Expanding the conversation, the Good Pitch @ Tribeca will have a special emphasis on bringing corporate and brand partners to the table alongside non-profits. Corporate partners bring exciting social change possibilities to filmmakers. Companies who have already participated in the Good Pitch include Whole Foods, Puma Vision, Ben and Jerry's Foundation, Asda Walmart Foundation, Gucci Tribeca Documentary Fund, McKinsey & Co, Freud Communications, Edelman PR, Saatchi & Saatchi. The Good Pitch @ Tribeca provides a fantastic opportunity to build on this involvement.

Jess Search, CEO of the Channel 4 BRITDOC Foundation commented, "The world is changing and Good Pitch needs to keep evolving. Tribeca is the best place in the world to explore how filmmakers, brands and social change professionals can work together for mutual benefit. We are delighted to be working with the Tribeca Film Institute on this challenging and important area."

NALIP Discount for Film Financing Seminar

From the Heart Productions Presents:
Bankroll Your Film: One Day Seminar!
Feburary 27th, 2010

Author/producer Tom Malloy successfully financed 3 films using the techniques from his new book, Bankroll. Tom is an actor who produced films as a way to further his talents. He's rasied millions for films in the past four years. That's why From the Heart believes he should be sharing his knowledge and helping other filmmakers with financing.

This FINANCING SEMINAR is Saturday, Feb 27, 2010, 9:30 AM till 4:30 at Raleigh Studios, 5300 Melrose Ave., Los Angeles, CA 90038. Early registration ends on February 12th. If you register before then you get a free copy of Bankroll, a $25 book just released this year. NALIP members get a 15% discount off the $79.00 price with discount code NALIP, and attendees receive a free business plan.

For more information and to register, visit the seminar webpage.

Tom believes there is money all around you and he is right. He is full of energy and enthusiasm. You will leave his class knowing you have the tools to finance your feature film.

Everyone wants to know where and how to find names of qualified people, we know how important this is and this is one thing Tom covers in both his book and his seminar. He can give you ideas for what to do to find investors for your specific film.

Seminar Outline:
- Learn how to find names & addresses of qualified people who directly fit your film online.
- Creating your business plan using the outline given to you.
- Finding the money for your film; each film may be different so Tom has advice for all genres.
- Investors, how to find and what to offer
- Using the 181 & state incentives to structure a deal.
- The "First Dollar In"
- The ten-arm approach to finding money
- The 5% finder's fee approach
- The Distributor Approach
- The Attachment Approach
- The Structured approach
- The Law of Attraction


"An incredibly dynamic speaker, Tom Malloy's enthusiasm and wit will keep you entertained and engaged. While that is going on, he will be filling your brain with a ton of useful info gleaned from his experience in raising over $15 million in film financing. Tom walks the walk. You will definitely want to hear him talk the talk." - Dr. Dave Smiley, Producer, The InnerWeigh

"Tom understands what it takes to close an investor and to even find them! He is an excellent teacher and I highly recommend his class. I left with tons of great ideas that are working forme every day." - Carole Joyce, Producer

Comments on Tom's book Bankroll:

"A superb approach to independent financing/an excelling roadmap for the first-time filmmaker." - Dov S-S Simens, Author, From Reel to Deal

"In refreshingly frank language, Tom Malloy tells it like it is/and like it isn't. Bankroll could be the only book you'll ever need to read about independent filmmaking - this book is the real "deal." Tom's energy, enthusiasm, and knowledge leap off the page - if this doesn't motivate and inspire you, nothing will!" - Stephanie Austin, Producer, Terminator 2, True Lies, Behind Enemy Lines

  'Avatar,' 'The Hurt Locker' Lead Oscar Noms
(The Hollywood Reporter) - "Avatar" and "The Hurt Locker" led the pack Tuesday morning with nine nominations each. FULL STORY

TeleVISION: The Good, The Bad & the Ugly
(Latin Heat Online) - TeleVision, which has been a recurring feature in Latin Heat during the last six years, is now a regular weekly presence, highlighting the Latino presence on primetime television. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

VP, Production & Programming at MTV TR3
MTV TR3, is seeking a VP, Production & Programming who will be responsible for driving the overall strategy and defining the operational direction for production and program scheduling. FULL JOB DESCRIPTION

Post Production Intern
Boutique documentary production company in Antelope Valley looking for Post Production Intern to help out on feature documentary with strong Latina subject matter. FULL JOB DESCRIPTION

From the Editor

Special Note: The NALIP 2010 Travel Scholarship is $200 for grantees living east of the Rockies, not $150 as mentioned in the 2/28/10 newsletter.


Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401
INDUSTRY INSIGHTS: Madres y Videojugadores

Based in New York, Graciela Eleta is senior vp, brand solutions at Univision Communications Inc. Click on Talk Back to discuss this article with other NALIPsters!

By Graciela Eleta for MediaWeek

If you're looking for growth today, you need to reach the vast Spanish-speaking market. This is more than a marketing initiative-it's a business imperative. From 2000-2009, Hispanics accounted for 50 percent of all U.S. population growth, and marketers across every category are targeting the Hispanic consumer.

If you want to reach women with children, consider that 21 percent of U.S. moms are Hispanic, and in key markets that percentage is even more dramatic. In New York, 33 percent of all moms are Hispanic. In Dallas, that figure now hits 32 percent. And in Los Angeles, it's nearly half at 47 percent. Marketers that need to reach young men, take note. Over the past five years, the Hispanic male 18-34 population has grown 23 percent vs. just 2 percent for non-Hispanics.

Even in a challenging year like 2009, new players targeted this consumer. General Mills significantly increased its Spanish ad investment across the portfolio and earlier last year noted a 35 percent sales increase for Honey Nut Cheerios among Hispanics. Universal Films posted record-breaking opening weekend box office results for Fast & Furious. The studio's marketing strategy included a significant Spanish-language campaign, and nearly half of the ticket sales for the opening weekend were Hispanic-generated.

Procter & Gamble is seeing higher growth rates for Hispanics in 21 of the 22 categories in which their products compete. We all saw the importance of the Latino vote in the 2008 presidential election, and with Census 2010 just around the corner, this trend will continue to become clearer.

Brands that want to reach mothers must also embrace "madres" as an integral part of their consumer target and communications plan. Automakers don't just need "drivers," they need "conductores" as well. Targeting gamers? Don't forget "videojugadores" because they will be essential for success.

And while it might seem obvious, it still needs to be stressed that the key to building a relationship with the vast majority of Hispanics is communicating in Spanish. More than three-quarters of Hispanics choose to speak Spanish at home, including those born in the U.S. Bilingual Hispanics notably prefer Spanish-language media across TV, radio and interactive for novelas, entertainment, music, news from country of origin and sports programming. This is content they simply cannot find in English.



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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.