Latinos In The Industry

What is the most cutting edge information on Customizing Distribution? Peter Broderick is the Man who Knows.

Don't miss his session at the NALIP 2010 conference, coming up on Saturday, April 10th.

This world-renowned speaker will lead his unique workshop on how to design customized distribution strategies, harness the Internet and social media to launch your projects, reach core audiences directly, maximize revenue from multiple distribution channels, and build a fan base to support your future work. Be sure to register, if you haven't, and come hear Peter Broderick, who consults with filmmakers and media companies to develop strategies to maximize distribution, audiences, and revenues. He was previously President of Next Wave Films, which helped launch the careers of Christopher Nolan and other exceptionally talented filmmakers. Peter also established Next Wave Films' Agenda 2000, the world's first initiative devoted to financing digital features. He is a key player in the growth of the ultra-low budget feature movement and can help your project, at any stage!

All part of the great NALIP 11th conference weekend. Not registered yet? Visit to register, you only have through April 5th to register!!

INDUSTRY INSIGHTS: Kicking off the Conversation

The following is the outline of the kickoff speech Ira Deutchman, CEO, Emerging Pictures and head of Columbia University's Producing Program, gave at "The Conversation," a conference on the future of independent film at Columbia University. Click on Talk Back to discuss this article with other NALIPsters!

When Scott Kirshner put the word out that he wanted to find a place in New York to hold this event, I told him right away that I wanted to bring it to Columbia. The reasons why are a bit complicated, but I thought they might be a good starting point for the discussion that will be going on all day.

As someone who has spent his entire life working on the making and marketing of feature films I, like many of you, have devoted a lot of time thinking about what's happening in our world. On the one hand, with the cost of physical production being driven down, more people than ever identify themselves as filmmakers or aspire to be filmmakers. The tools are now in reach for almost anyone -- not just for the privileged or the lucky.

The downside of this, of course, is a glut of work -- some great and a lot, not so great -- that's cluttering up the marketplace in ways that make it more difficult than ever to stand out from the crowd.

Add to this a major disruptive force, the Internet.


Columbia U. Holds Tribute to Mario Montez

Mario Montez, a performer who was a staple in the New York underground scene of the 1960s and '70s and starred in a dozen Andy Warhol movies, is emerging from decades of obscurity to attend an all-day conference at Columbia University today, March 31.

"Superstar! A Tribute to Mario Montez" features film screenings, round-table discussions with scholars and a conversation with Montez.

"I'm overwhelmed," Montez, 75, said over the phone from his home in Orlando. "Maybe in a dream I was expecting something like this to happen."

Montez, who took his artistic name from famed 1940s Hollywood starlet Maria Montez, will also make a stage comeback as a female impersonator Sunday, April 4, at El Museo del Barrio, alongside performer Carmelita Tropicana.

"I'll be singing and maybe dancing," says Montez of his first show in New York in three decades.

The homage is long overdue, says organizer [former NALIP board chair and current board of advisors chair] Frances Negron-Muntaner, director of Columbia's Center for the Study of Ethnicity and Race. "Mario is considered one of the most gifted performers of the underground period," she says.


Call for Entries: Reel Rasquache Art & Film Festival

The 7th annual Reel Rasquache Art & Film Festival will take place on the weekend of June 4-6, 2009 at Pasadena's Academy Theatre on East Colorado Blvd. Filmmakers are invited to submit films that celebrate the rich diversity of Latino experiences in the U.S. on all topics and in all genres - animation, documentary, experimental, features, and shorts.

For the seventh consecutive year, Reel Rasquache will bring together East and West Los Angeles, communities, U.S. Latina/o independent filmmakers and artists, and the Hollywood industry. Showcasing new films, performance, art and music on the U.S. Latino experience by filmmakers and artists nation-wide.

Reel Rasquache is accepting film submissions through Friday, April 30

For further information on how to submit a film, to download the submission form, and for general Film Festival information, please visit the Reel Rasquache website at

The three-day event will feature screenings, filmmaking workshops and panel discussions, live music, receptions, art displays and networking opportunities. The Festival will also feature the prestigious Rasquache Awards that annually celebrate and honor Latina/o leaders in the entertainment industries and recognize the festival winning filmmakers in four categories: dramatic feature, dramatic short, documentary, webisode, and Audience Choice.

Please also visit and register to join the RRAFF 2010 Facebook page.

  Box Office Quarterly: Without a "Slumdog" in 2010, "Heart" & "Writer" Lead
(indieWIRE) - As Hollywood boasts of “Avatar” and “Alice and Wonderland” leading the box office to a staggering 10% first quarter increase in grosses over last year ($2.6 billion in domestic box office), the specialty world has been having a tough time in its shadow. January and February saw very few new releases take off, and moreover, relatively few 2009 holdovers bleed over into the new year. FULL STORY

C2 Falls for Dana Valentine
Newly minted C2 Entertainment, with principals (and NALIP members) Anna Cordova and Robert Faber, has launched feature development of "Dana Valentine: Brains, Beauty and Bullets," based on the femme-fatale comicbook series. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Spanish Fluent Latino Writer for Feature
We are a small indie production company looking for completed feature-length drama samples from Latino writers who are fluent in Spanish and familiar with Latino or Chicano experiences for a possible writer-for-hire opportunity. FULL JOB DESCRIPTION

Casting: Las Cuatas (The Twins) for Feature
Up-and-coming director, Aurora Guerrero, has launched a website for her debut feature film Mosquita y Mari, and on the site is an online casting call for the roles of Las Cuatas, Vicky and Vero, two feisty, fraternal twin sisters. FULL JOB DESCRIPTION

Casting: Hispanic Male, 50-70, for Internet Commercial
Casting a Hispanic male male age 50 to 70 years for an internet/viral commercial for a luxury brand tequila company. FULL JOB DESCRIPTION

From the Editor
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Johanna Bermudez-Ruiz
NALIPster directs reggae music video for Toussaint in St. Croix

NALIP member Johanna Bermudez-Ruiz recently directed a music video in St. Croix for reggae vocalist Toussaint. Johanna was featured in two newspaper articles about the shoot; one in the St. Croix Source, available online here, and the other in the Daily News, included below.

Music Video Draws on Local Crew and Landscapes
By Daniel Shea

Shooting wrapped up this week on the set of a locally produced music video fea- turing tropical scenery and an inspirational mes- sage.

The video is for the soulful single "Be You," by singer-songwriter Toussaint. The singer-song- writer is in the midst of collaborating with Laurent "Tippy" Alfred on an album to be released in June by St. Croix-based I Grade Records.

The video features local landscapes, including views from Creque Dam Farm, Good Hope School and Ham's Bluff, but some of St. Croix's contribution cannot be seen on film. Local pro- ducer Johanna Bermudez-Ruiz directed and helped fund the project, and a number of eager students from Good Hope School filled in as pro- duction assistants.

"Be You" is the first single to be released from Toussaint's first solo album and will be heard on the radio starting this week, Alfred said.

It's based on a heart-to-heart conversation between Toussaint and his 5-year-old daughter, Inari, who appears with the artist in the video.

"Be empowered by what you are, who you are," Toussaint said while holding Inari between takes on the set.

He describes his music as a call back to soul and the influence it had on him while growing up in Indiana.

"I just feel like it's taking it back to old school soul music when the music was uplifting, when it makes you want to wake up and do something," he said. "This record, in general, is a call to everyone from my heart trying to bring the roots and the soul back."

And while soul may reverberate in the lyrics and the emotion of Toussaint's voice, it is also distinctly reggae in flavor -- as if a hipper Marvin Gaye were thrown in on a reggae remix. Alfred takes credit for that choice of musical direction.

There are elements of jazz, soul and rock all clearly articulated throughout the tracks, "but it's mostly a reggae album," Alfred said. "That's pretty standard for what my record label does."

The writer-producer duo first got together in January while Toussaint was on tour on St. Croix, Alfred said.

"We went into the studio to sing one song and came out four days later with 12 songs," he said.

Toussaint, who was the lead singer of Soul Live for two years, went back to Boston where he currently lives, but the album was unfinished.

So, the singer planned a three-week trip to show his family the island -- where he said he wants to move them -- and to finish some vocals.

It was at that point that thoughts of a music video started bouncing around.

"It just happened that Toussaint was coming to town and we had a total of three weeks to put this together," said Bermudez-Ruiz, who had worked with Alfred on her documentary "Sugar Pathways."

Bermudez-Ruiz got to work on setting up all the logistics for the four-day shoot, which wrapped up Sunday at Creque Dam Farm.

It was a new experience for everyone but the director and her director of photography, Cortez McKay. It was both Toussaint's and Alfred's first experience with a music video. Most of the peo- ple working around the set were novices too; the five Good Hope students who participated had never worked on a music video.

After multiple takes using a wheelchair to roll the cameraman up and down a balcony at Creque Dam Farm as the singer paced back and forth, fol- lowing the director's commands -- and days of doing the same in fields, beaches and other spots -- the student crew seemed to agree on a main point of filmmaking: patience and repetition until everything is just right.

Pablo Proenza
NALIPster signs on to direct adaptation of "Fragmentos de Amor Furtivo"

NALIP member Pablo Proenza (LWL 2004) has signed on to direct Fragmentos de Amor Furtivo (Fragments of Secret Love) the big screen adaptation of the sensational novel by renowned Latin American author Hector Abad Faciolince. Proenza will direct Fragmentos from a draft he is set to write.

Set against the backdrop of Medellin's civil unrest, Fragmentos de Amor Furtivo tells the story of Rodrigo, a piano-tuner and former composer, who begins a love affair with Susana, a sensuous swimming instructor who each night - in a twist on the book "One Thousand and One Nights" - inflames Rodrigo with tales of her past lovers.

Proenza broke records for IFC Films last year when his supernatural thriller Dark Mirror became the best-selling title of their powerful OnDemand brand. Dark Mirror was Proenza's feature debut.

Don't miss Pablo on the panel There Will be Sangre: The Business of Latin Horror on Friday, April 9 at NALIP 2010!

"Fragmentos is an exploration of desire, with thriller elements," says Pablo. "Susana is a mystery and each story is a clue to her past, but it soon becomes clear that there's much more to her than she's letting on."

The Puerto Rico-Colombia co-production is being produced by Laura Duque of One Film Corp and Clara Maria Ochoa of CMO Productions, whose film "Sonar no cuesta nada" was Colombia's official submission for Best Foreign Film for the 2007 Academy Awards. Duque optioned the rights to Fragmentos in 2007.

Shooting is scheduled to take place in late 2010.


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