Latinos In The Industry
 
June 8, 2010 ANNOUNCEMENTS    NEWS    JOBS & OPPORTUNITIES
 
 
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Special Message from NALIP Executive Director

Yesterday, NALIP was invited to testify before the House Judiciary Committee on the proposed merger between Comcast and NBC Universal. I invite you to read my testimony, below. This is an historic event in the entertainment industry, and one that impacts the NALIP community and other content creators much more than any other sector. It has come to our attention that the National Council of La Raza, of which NALIP is an affiliate - the only official affiliate of NCLR involved in media production, in fact - has been negotiating a special deal in support of the Comcast merger.

We want NCLR to call for a hearing on OUR behalf - to investigate what is truly in the best interest of the Latino/a producers, writers, directors and creative crew, production and funding companies that will be impacted, directly, by this merger. This is not to oppose or support: this is to be certain that any agreement with the "Latino" community is one that helps the professional constituency that makes and disseminates creative content.

Please email NCLR President Janet Murguía today, at JMurguia@nclr.org, and ask her to hold a hearing that investigates the best 'deal' for the Latino media maker before she agrees to support the Comcast merger, on our behalf. Time is of the essence. She needs to hear from hundreds - thousands of us. I invite you to read, and support, the letter NALIP has sent to her as well.

Thank you
Kathryn F. Galan
Executive Director
NALIP


NALIP's Letter to NCLR President Janet Murguía

4 June 2010

Janet Murguía
President
National Council of La Raza
Raul Yzaguirre Building
1126 16th Street, N.W.
Washington, DC 20036

Dear Janet:

It has come to my attention that you and other organizations are in negotiations with Comcast regarding their upcoming acquisition of NBC-Universal, for commitments that are being requested, collectively, for the Latino community. As the only national Latino media organization, and as NCLR's only media affiliate, I am surprised and concerned that you have not consulted with NALIP and my board about the aspects of this agreement that impact the professional Latino media community. The Comcast-NBC-Universal merger is, first and foremost, about the media and entertainment industries. NALIP is the organization that has, for 11 years, represented Latinos in this profession.

I ask that you agree to a conference call with me and my Executive Board immediately, and prior to finalizing any agreement along these lines. Before NCLR considers matters that concern the health of the Latino community, you engage with our health and human services affiliates. Prior to taking positions on immigration policy, you consult with the affiliates addressing these issues on the ground and in the field. A media advocacy action should give NALIP the same consideration, and be certain to accommodate the specific needs of the population it will most directly affect.

At minimum, I would hope that any such agreement include the following commitments:

1. Staffing in the creative decision making positions (VP and above) of Universal, NBC, Comcast, and their affiliate business units such as the SyFy Network, AETN, Bravo, MSNBC, Lifetime, in the influential departments of program acquisitions, development, production, publicity and marketing, to include 20% Latinos through either promotion or recruitment. NALIP can provide the facts about the current employment at these entities today. In supporting their efforts to concentrate more power, and to diminish competitive opportunity, NCLR should gain their commitment to corporate executive diversity. Members of our community should be in the room, at the table, helping to make the creative and business decisions of this new organization as a way of making it fair and representative of their viewership and consumers.

2. Creative content commitments to writers, show runners, executive producers, directors, and producers, production companies, deficit finance companies, and third-party distributors in all areas of the new entity's production endeavors should go to 20% Latino professionals. In this regard, both the film and television sides of the current companies are sorely lacking, whether in reality or comedy, series or feature development and production, long-form, news, and cable content. Our professional community finds it increasingly difficult to tell stories by and about Latinos, to create roles seen by millions that reflect our place in the population, and to have the same acculturating influence as members of other racial and cultural minorities. Again, the current metrics on creative content as regards Latinos in front of and behind the camera are available as a benchmark.

3. Substantial, guaranteed financial Investment in the next generation of Latino media executives and content creators, through professional development organizations, management-track recruited internship contracts, and scholarships designated to develop the talent and employees who can take a leadership position in the new corporation. NALIP has provided training, access, and opportunities for over a decade, and had the support of many of Comcast's and Universal's competitors. However, they have contributed little to nothing for the development of Latino writers, directors, and producers of films, television, non-fiction/news, and new media -- talent that they need and that they employ from other sectors. A dedication to our programs and others that provide concrete development and programs should be ensured before our community support is lent to this merger.

4. 15-20% Latino representation in the new Board of Directors, with a specific mind to including Latinos with media and broadcast experience as a voice for diversity at the highest level.

Janet, I am available at any time to speak about this, and to organize a meeting with my Executive Board. We are very concerned that these issues be attended to in any current and future negotiations. I understand that time is of the essence, and hope that you appreciate the urgency of including the voices - and affiliates -- most directly connected to your negotiations prior to signing any memorandum of understanding on this matter. Please call me on my personal line. My email is NalipED@msn.com. I await your response.

Most sincerely,
Kathryn F. Galan
Executive Director

Cc: Congresswoman Nydia M. Velázquez, Chair, Congressional Hispanic Caucus
Rep. Charles A. Gonzalez, 1st Vice Chair
Rep. Rubén Hinojosa, 2nd Vice Chair
Rep. John T. Salazar, Whip
Patricia Villarreal, Executive Director
Rep. Joe Baca
Rep. Xavier Becerra
Rep. Dennis Cardoza
Rep. Jim Costa
Rep. Henry Cuellar
Rep. Raúl M. Grijalva
Rep. Luis V. Gutierrez
Rep. Ben Ray Luján
Senator Robert Menendez
Rep. Grace F. Napolitano
Rep. Solomon P. Ortiz
Rep. Ed Pastor
Rep. Pedro Pierluisi
Rep. Silvestre Reyes
Rep. Ciro Rodriguez
Rep. Lucille Roybal-Allard
Rep. Gregorio Sablan
Rep. Linda Sánchez
Rep. Jose Serrano
Rep. Albio Sires
Ana Valdez, Executive Director, HACR
Thomas A. Saenz, President and General Counsel, MALDEF
Iván Román, Executive Director, NAHJ
Alma Morales Riojas, President & CEO, MANA
Arturo Vargas, Executive Director, NALEO
Javier Palomarez, President, USHCC
Elizabeth S. Peña, Executive Director, CHI
Brent A. Wilkes, National Executive Director, LULAC
Lillian Hernandez-Lopez, President, Hispanic Federation
Jessica Gonzalez, Vice President, NHMC
Ignacio Salazar, President, SER
Guarione Diaz, President, CNC
John Guerra, Chief Executive Officer, NAA


NALIP's Testimony to the House Judiciary Committee

7 June 2010

TO: House Committee on the Judiciary
RE: The Proposed Combination of Comcast and NBC-Universal
FROM: Kathryn F. Galan, Executive Director NALIP

Thank you, Chairman Conyers, Representative Waters and other members of the House Judiciary Committee. I appreciate your time and attention to this significant proposal: the greater concentration of power, influence, and outreach into a single media entity that would result from the merger of Comcast, and NBC-Universal.

I am the Executive Director of the National Association of Latino Independent Producers, a national arts non-profit organization that represents the community of Latino media professionals. For ten years, NALIP has worked to promote the advancement, development and funding of Latino/Latina film and media arts in all genres.

Our constituency is quite broad: it includes the Latino and Latina producers, directors, writers, and crew that create media content. Our community of professionals work in film, in public and commercial television, and in new media. They make feature films, television series, and documentaries, they fill executive positions in media companies, and they advocate for more representation of Latinos everywhere you see media.

A further conglomeration of power in the media industry concerns my constituency on two fronts. The first concern arises from history: when the decision-making and economic power of our business is more concentrated, the decrease in competition directly impacts content creators. It has led to fewer opportunities for Latino production companies, distributors, media entrepreneurs, station and channel owners, and suppliers, as well as content producers and media artists.

The past 15 years have been marked by a series of acquisitions, mergers, and partnerships that have greatly decreased the number of independent 'buyers' or 'employers' for creative content. This has also centralized the nexuses of opinion and information, putting greater power in the hands of few.

The second concern, however, arises not from history, but from the reality of the present. I am here today primarily to provide you with the information that is most troubling to the Latino media community: the lack of representation of Latinos across the broad spectrum of the media landscape. I would like to bring these facts to your attention because we believe, at NALIP and throughout our constituency, that change will only come around these issues of diversity and representation in film, on television, and at the decision-making levels of a media corporation like the proposed Comcast-Universal-NBC, if specific, concrete, generous, even aggressive commitments are made to hire and promote Latinos and other executives of color, to develop and produce the material of Latino producers, writers and directors, and to invest in the next generation of minority managers and artists so that we can't sit here, five or 10 years from now, providing this committee with the same disturbing statistics.

I do not need to remind the committee of the impact and influence of media. We look to creative content to educate and entertain, to acculturate and to serve as our ambassador to the world. The media industry is a very lucrative one that employs a significant workforce, and one that generates considerable profits not just in the year when product is produced, but as digital assets for many many years in the future. A benchmark of a rich and thriving democracy is diverse and representative media.

The 2009 Hispanic Heritage month report from the U.S. Census Bureau cites that Latinos represent 15% of the national population. However, when considered in terms of age demographics, Latinos represent 24% of all Americans under the age of 30, with a median age of 27.7 - the most sought-after and valuable demographic to advertisers, as well as the most avid movie-goers. So today, nearly one out of every four Americans is a Latino in the most desirable age demographic for media companies. Yet the status of Latinos in the entertainment industry lags far behind that of other ethnic minority groups such as African-Americans, women, Asian-Americans, gay/lesbians and other protected classes.

At this time, there is only one Latino senior executive - that is to say, President, Senior Vice President, VP, Director or Manager - in any of the major or mini-major theatrical motion picture companies like Universal or Universal Focus, in the departments of development or production, marketing, publicity or acquisitions. There is stronger representation in the television industry, including CBS president Nina Tassler and newly appointed NBC VP of Drama Development Lourdes Diaz, but the programming of Latino-themed or Latino-created films and television is scant.

In the past decade, all four major broadcast networks have made important strides in increasing diversity. More actors of color are on-air, particularly as ensemble players. Progress has been slower in areas that arguably could have the greatest impact: writing and producing. White males have always dominated the entertainment industry and that continues to be largely the case. The Director's Guild's report, and other analyses of independent production estimate that only 2-3% of directors in film and television are Latino; only 3-5% of writers and 5-7% of roles and characters are Latino. NALIP has advocated for more images by and about Latinos for 11 years, and gathered metrics along with the guilds, unions, and other advocacy organizations. There are small relative improvements, but the Writers Guild of America, for example, notes in their 2009 Hollywood Writers Report that minority writing and earning percentages have been "frozen" since 1999.

Entertainment Weekly summarized that the only minority "lead" in a new show on a major network for the 2008-09 TV season was Cleveland Brown, an African-American animated character voiced by a white person. We read these things and think, A little funny - a little sad. But facts like this have consequences.

A few months ago, the Los Angeles Times wrote, "If trophies were handed out for "promoting diversity in nationally televised award programs, CBS' telecast of the Primetime Emmy Awards would not stand much of a chance to win. On a night dedicated to spotlighting the television industry's best and brightest, it was difficult to see many people of color onstage during the three-hour ceremony."

"Few minorities were represented as nominees in [the 2009] telecast. Only one individual nominee of color received an award...The lack of diversity was just as evident in the presenter ranks. Out of 39 presenters, three were minorities, all African Americans -- Chandra Wilson of "Grey's Anatomy," Tracy Morgan of NBC's "30 Rock" and LL Cool J of the new CBS program "NCIS: Los Angeles."

Last December, the National Association for the Advancement of Colored People issued a 40-page report titled "Out of Focus -- Out of Sync" that accused the networks of perpetuating a segregated view of America, and failing to diversify behind the camera as well. "Where are the [former NBC entertainment heads] Brandon Tartikoffs and the Warren Littlefields, who are looking for the next "Cosby Show" or for people of color that will appeal to all Americans?" asked NAACP Executive Director Bulluck. "If the people working at the networks now are writing and creating what they know, then we need new people in there." And NALIP would add, where are the visionaries like former Nickelodeon President Herb Scannell, who created "Dora the Explorer" and "The Brothers Garcia," and made diversity at his network a top priority for Latinos like himself.

Where progress is found, it is still small in comparison to the overwhelming white hegemony found in network television programs. For example, it is still the case that shows such as ABC's "Private Practice" and NBC's "30 Rock," which are set in cities with high Asian American populations like Los Angeles and New York, have no Asian American representation. And, it is still extremely rare to see more than one minority regular in a show.

The hit show "Ugly Betty" can be singled out for its positive portrayal of Latino families and working women; like many series, however, it has run its commercial course and the number of Latinos projected to appear in next season's network lineup has dropped precipitously, as a consequence. Fox Broadcasting cast 21 Latino actors in the drama "Prison Break"; shows like "Dexter" and "American Family" add to the visibility of Latino roles and performers, but often don't also employ minority writers, directors and producers. 2009 Emmy honors went to the Disney Channel program "The Wizards of Waverly Place," both the original movie and the series -- these productions arose from the talents of Latino producer Peter Murrieta, but very few other shows has Latino leadership, either last year or next. And in 2009, although NBC maintained its previous ten roles for Latino actors in scripted shows, the network did not feature any Latino actors in its reality TV programming which is taking up more and more hours on cable and broadcast schedules.

Lower income consumers of media over index as viewers of public and free broadcast media. A portion of our Latino community is directly impacted by this statistic. Unfortunately, in recent years, fewer hours by producer/directors of color have made it to broadcast. There have also been fewer resources available in the sectors that support non-fiction programming, which include documentaries that reflect the communities and concerns of the Latino population, and this had made it more difficult for independent Latino and Native producers to develop and deliver new work. According to a 2009 report on women and minorities by the Corporation for Public Broadcasting (where the vast majority of U.S. documentaries receive funding and broadcast), under 19% of their programs feature minorities, any minorities, down from 25% ten years ago, and less than 7% of minority programming is seen in prime time.

Public television, where diversity filmmaker support was once a priority, no longer represents itself as having sufficient diversity initiatives. After a 15-year period of professional development support to Latino and other minority media makers (1978 - mid-1990's), a decline in both public and commercial diversity initiatives for documentary and non-fiction media makers in this past decade has eroded the ability for the content creators to find mentors, training, project development support, funding, and broadcast/distribution.

Further compounding the problem, to an increasing extent contemporary non-fiction filmmaking is pursued by graduates of degree-granting film programs (a population among whom people of color are also clearly under-represented) and by artists with the resources to withstand the financial instability in our field of media arts. Latino filmmakers are not developed in the academy, so are in greater need of intensive professional mentoring or skills development. Artist development programs like Sundance that have been supported by major media companies like Universal, along with the independent showcases like Independent Lens and A-level film festivals do not invite, nurture, mentor or advance many, if any, Latino/a filmmakers or programs.

Latino filmmakers with promising non-fiction projects also do not receive a commensurate share of documentary funding - not at ITVS or the Sundance Documentary Fund, etc., -- so our filmmakers need real assistance to become competitive in the funding market. Because it is so difficult to gather the skills and resources for first and second documentary projects, Latinos and Native Americans now often see their stories told by others, or not at all. In 5 years of the Independent Lens series, only 5 of the 14 "Latino-themed" programs were directed by Latinos. In 20+ years of "American Experience," our board member Bernardo Ruiz's Roberto Clemente was only the third by AND about a Latino! Representation in top festivals (Sundance, Tribeca, SWSW, etc.) and other broadcast venues like HBO and Showtime is equally slim.

The remarkable lack of Latino/a characters and stories in Ken Burns' "The War" pointed up the lack of Latino/a executives within the public television system; where there are no voices at the table, inclusion is rarely a priority. A 2009 study corroborated this fact: it found the underemployment of Latinos in the nation's public broadcasting institutions; the absence of Latino voices where decisions are made about the present and future of public broadcasting; and the dearth of programming in English or in Spanish produced by Latinos or with a Latino focus in many of the nation's major markets, including some with high concentrations of Latino residents.

Commercial ventures like the proposed Comcast-NBC-Universal entity have strong business divisions that focus on reality, non-fiction and news programming. The analysis is the same as for the future of public broadcasting: the nation's Latino population is diverse, burgeoning and youthful. Broadcasters cannot succeed in any sort of public service mission if they fail to include Latino voices and perspectives, and this will compromise their commercial prospects, as well. Latino participation is essential to the legitimacy and success of the conversations about issues and policy that broadcasters aim to foster on the local, regional and national levels.

As Comcast, NBC and Universal ask to take an even greater share of the media real estate, we ask that they play an even stronger role in the diversity efforts of the entertainment industry. The long term struggle for accurate portrayals and economic inclusion of people of color is an initiative with far-reaching social and cultural consequences. Given the significant deficiencies in the representation of racial minorities in their employment ranks including their content creators and suppliers, we ask that Comcast, NBC and Universal articulate a plan to address this problem before they receive the community's support in moving forward.

Thank you.


 
 
From the Editor
 
Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780
alexmend@aol.com


Co-Editor
NALIP
1323 Lincoln Blvd., #220
Santa Monica, CA 90401
310-395-8880
membership@nalip.info
 
 
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Download the Documents in This Email

Click here to download a PDF of NALIP's Letter to NCLR President Janet Murguia

Click here to download a PDF of NALIP's Testimony to the House Judiciary Committee


 
 
 

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