Latinos In The Industry

CPB/PBS Diversity and Innovation Fund Request for Proposals: Weekly Primetime Series

This Request for Proposals, the first from the Diversity and Innovation Fund, is designed to solicit proposals to provide the NPS with a new, weekly, primetime series - content that will expand viewership and usage, reaching an adult audience on-air and online that reflects the diversity of the 40-64 year old US population. Specifically, the DI Fund seeks to:

- Diversify the NPS by attracting more racially and ethnically diverse viewers and Web visitors within the target demographic;

- Expand the current NPS audience through the increased use of content created by a diverse group of producers and through the effective use of new and emerging technologies;

- Leverage the talent and creativity of executive producers and producers from minority and underserved communities;

- Build capacity for the public media system from within those communities; and

- Encourage innovation in the planning, production and distribution of public media content.

The content should be conceived and budgeted with multiple-platform use (broadcast, VOD, Internet, mobile, DVD, etc.) in mind from the outset. As producers develop their proposals and ultimately their pilot programs, they should consider not only the traditional broadcast components but also the digital strategy which may include web presence, mobile applications, social media, inclusion in the Digital Learning Library and/or PBS Teachers, etc.

The RFP encourages proposals for a variety of popular genres, including science, history, travel, natural history and exploration. This RFP is *not* seeking children's, drama or news and public affairs content, as these subject areas are being addressed via other initiatives and/or existing properties. The RFP encourages proposals to include characteristics embodied by "The Explorer" archetype - a psychographic audience target aligned with core NPS values and validated by CPB audience research. (See detail on The Explorer archetype following the RFP.)

Sustainable costs are key to the success of any new or continuing series. We are asking applicants to submit proposals for a series of 10 episodes that can be produced for $375,000 per hour (or less) with attendant rights that allow for the efficient use of the content on all distribution platforms. The intent is to "pilot" several projects. One or more will then be selected for series production.

To better reach the target audience, each television-centered, multi-platform project budget should include an appropriate level of funding for marketing across all platforms. Similarly, to maximize impact, each project budget should include an appropriate level of funding for meaningful and measurable engagement plans. Partnerships are encouraged. Producers should consider working closely with the National Center for Media Engagement (NCME) and public radio to develop and implement engagement plans.

The cost of promotion, outreach, station relations, new media deployment (exclusive of rights) and publicity do not have to be included in the $375,000/hour target, but should be factored into the overall project budget.

Planned Outcomes:
- An expanded pool of new and diverse content creators and editorial leaders;
- Content that reaches an audience that is measurably more diverse, while reaching a broad general audience target at or above PBS's primetime average.
- Distribution of content through existing and emerging public media infrastructure;
- Innovative use of technology to support content identification and selection;
- Increased use of low-cost production models; and
- Innovative use of digital media techniques and services that enhance the ability for content to be found via search, syndication and social networks.

Tuesday, June 22, 2010 - this request for proposals issued
Monday, July 26, 2010 - PBS begins accepting proposals
Wednesday, September 15, 2010 - all proposals are to be received by PBS by 5:00 p.m. ET
Friday, October 15, 2010 - by this date, PBS in collaboration with CPB, will compile a short list of projects identified for further consideration (Proposals will be evaluated by PBS staff in consultation with CPB, and all producers will be notified as to the status of their submissions.)
Monday, October 18, 2010- Short list of projects identified for further consideration (the written proposals) will be made available online for comment from the public.
Monday, November 1 through Wednesday, November 24, 2010 - CPB and PBS will meet with short-list producers, give notes, request additional information, etc.
Monday, December 6, 2010 - PBS will alert finalists. Contracting for selected pilots begins. Pre-production/production to begin in winter 2010/2011
Pilots will be reviewed by PBS and CPB staff and online by the public, as well as through more formalized testing. Following these reviews, PBS will determine which, if any, of the pilots will be broadcast and/or move forward for full production funding.

Submission of Proposals
The DI Fund will only accept hard-copy (printed) submissions. Submissions will be accepted beginning Monday, July 26, 2010. Specify "DI Fund Submission" in the address. Please provide two (2) copies of each proposal. All submissions must include a completed Submission Summary and Release form.

Anticipated information includes:
1. Title;
2. Rationale for how the project addresses the objectives of the DI Fund and its appeal to the target audience; specific research or insights as to why this program will be successful in reaching the target audience;
3. Project description, including a description of all uses on a variety of platforms and (where appropriate) in classrooms via the PBS Digital Learning Library;
4. Key personnel and partnerships;
5. Marketing and engagement plans, including social media strategy;
6. Timeline, based on spring 2011 delivery date; and
7. Itemized budget, including rights costs for all proposed platforms.

Proposals should be directed to:
Steven Gray
Vice President, Program Development and Editorial Management
PBS - DI Fund Submission
2100 Crystal Drive
Arlington, VA 22202

Victor Nunez's Spoken Word Receiving Theatrical Release

Variance Films is proud to announce the acquisition of US theatrical rights for Spoken Word, the latest feature from director Victor Nunez, featuring acclaimed actor, Ruben Blades.

Spoken Word stars Kuno Becker (From Mexico With Love, the Goal! trilogy) as Cruz, a San Francisco spoken word artist who returns to New Mexico to care for his dying father, played by legendary actor and Grammy-award winning recording artist Ruben Blades(Assassination Tango, Once Upon a Time in Mexico). Aided by shady nightclub owner Emilio, played by Miguel Sandoval (Bottle Shock, CBS' "Medium"), Cruz quickly finds himself slipping back into the dangerous life he tried to escape. Seduced by the fast action and easy money, Cruz loses his poetic voice, his identity, and almost his life, before he finds a way to heal his relationships with his family, his community, and himself. The film was directed by Victor Nunez, who also directed the Academy Award-nominated and Golden Globe-winning drama Ulee's Gold.

Variance, in conjunction with Santa Fe-based Luminaria, will release Spoken Word in New York at Big Cinemas Manhattan on July 23rd, followed by runs in Los Angeles, Denver, Phoenix, Santa Fe, Albuquerque, Chicago, and additional cities to be added in the weeks following.

In a statement, Luminaria's William T. Conway said, "Written and developed in New Mexico to tell a universal story in a very specific place, Spoken Word has attracted an amazing team of international film artists. As we embark on our theatrical release, Luminaria is excited to welcome Dylan Marchetti and Variance Films as part of that talented team."

Call for Entries: 49th Ann Arbor Film Festival

The Ann Arbor Film Festival is now accepting submissions for its 49th season. We are seeking new independent works (films completed no later than 2009) that explore boundaries, challenge audiences, experiment with style and technique or inspire with creativity. We consider all genres, lengths, styles and formats, including 16mm, 35mm, super-8mm, video and HD video.

The 49th AAFF will provide at least $18,000 in cash awards to more than 20 filmmakers, serves as a qualifying festival for Academy Award nomimation in the short film category and provides touring opportunities for select filmmakers.

Festival Deadlines and Fees:
Early Deadline - August 16, 2010: $30 Shorts, $40 Features
Standard Deadline - October 4, 2010: $40 Shorts, $50 Features
Late Deadline - November 4, 2010: $50 Shorts, $60 Features

To see all submission details and to submit your film, please visit our website.

Envision: Addressing Global Issues Through Documentaries (NYC)

For the second year IFP is collaborating with the United Nation's Department of Public Information to present Envision - a forum uniting the filmmaking community, civil society organizations, activists, journalists, public policy makers, NGOs, and the general public in the shared goal of envisioning a better world for all and achieving impact through media. The Spotlight Focus in 2010 from the UN's Millennium Development Goals is the goal of universal education. Screenings of Jennifer Arnold's A Small Act (HBO Documentaries) and Davis Guggenheim's Waiting for Superman (Paramount Vantage) will be accompanied by discussions on challenges to achieving education globally, the impact of individual action and philanthropy, and current issues around the U.S. education crisis.

To purchase tickets and for details on the program, to be held Saturday, July 10 at the TimesCenter, go to Tickets are only $25 with the code IFPENV.

  Director Taylor Hackford Says Hollywood Ignores Latinos
( - Out of a handful of successful films about Latinos, two of them involved filmmaker Taylor Hackford. La Bamba (1987) is the highest grossing Latino film in the United States and Blood In, Blood Out (1987) starring Benjamin Bratt remains a cult favorite among urban Latinos. FULL STORY

"The Glades"Looks Promising With Standout Roles for Carlos Gomez and Kiele Sanchez
(Latin Heat Online) - Executive producer Clifton Campbell gets it right in A&E’s new dramatic series The Glades; he cast two Latinos in his new series which is set in Florida, the state with the fourth largest Latino population in the country. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Wilmer Valderrama
Signs deal with 20th Television

By Nellie Andreeva, Deadline Hollywood

Wilmer Valderrama has inked a talent holding/development deal with 20th Century Fox TV. Under the pact, That '70s Show alum Valderrama will star and executive produce a series project for the studio. The deal solidifies Valderrama's ties with 20th TV. Two years ago, he starred in the 20th TV hourlong comedy pilot for Fox The Emancipation of Ernesto, written by Emily Kapnek. Last year, Valderrama reteamed with Kapnek and 20th TV for a comedy project inspired by the work of "Dog Whisperer" Cesar Millan, with Valderrama attached to play the central character based on Millan as well as produce. That project also was set at Fox. Working with Valderrama on the two comedies led to the new deal, said 20th TV chairman Dana Walden. "He's impressed us tremendously as an actor and producer," she said. "He's got talent, great instincts about ideas and material, and terrific comedic chops."

In addition to the pact at 20th TV, Valderrama also has an exclusive multi-year overall deal at RelativityREAL. He is exclusive to Relativity for developing projects as a producer and to 20th TV for starring in a show, which he would also develop and executive produce. The actor, who voices the title character on Disney Channel's Handy Manny, recently wrapped Tom Hanks' Larry Crowne and will next be seen in The Dry Land and From Prada To Nada. He is repped by UTA and attorney Michael Gendler.

Carmen Marron
NALIPster's film wins at San Antonio, screening at NYILFF

NALIP member Carmen Marron's film Go For It!, an inspirational dance feature, has won the Audience Award at the last two festivals where it has screened: Dances With Films (in LA) and the San Antonio Film Festival.

Next the film will be screening at the New York International Latino Film Festival (NYILFF) on July 29 at 7:00pm and then on July 30 at 12:30pm, at the Visual Arts Theater (333 W. 23rd St.).

Carmen spent seven years putting Go For It! together to create positive role models for young women and urban kids. It has an almost all-Latino cast and stars Aimee Garcia from "The George Lopez Show."

To view the trailer and find out more about Go For It!, please visit the film's website and its Facebook page.


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