Latinos In The Industry

Winners of 25th Annual Imagen Awards Announced Honoring Latinos in Entertainment

Winners of the 25th Annual Imagen Awards, honoring positive portrayals of Latinos and Latino culture in entertainment, were announced today at a star-studded luncheon ceremony held in the International Ballroom of the Beverly Hilton Hotel. The awards were handed out in front of an audience of approximately five hundred attendees representing the entertainment industry and Latino community. Among celebrities in attendance were Edward James Olmos, America Ferrera, Luis Avalos, Jon Seda, Maria Canals Barrera, Lupe Ontiveros, Oscar Nuñez, Michael DeLorenzo, Danny Pino, Nestor Carbonell, Cesar Millan and Nestor Serrano, among others. Also in attendance was U.S. Secretary of Labor and former local congresswoman, Hilda Solis.

Helen Hernandez, president of The Imagen Foundation, said: "These past 25 years have shown significant progress in the inclusion of Latinos at all levels of the entertainment industry - both in front of and behind the camera. My hope is that the next level of progress will only take a few years. However, our work is far from over given the sheer numbers of our population as well as our buying power. We owe a deep gratitude to those companies who have seen the importance and value in sponsoring the Imagen Awards and, to them we say, 'Mil gracias.'"

As part of the silver anniversary celebration, special Founder's Awards were presented to those who were responsible for the concept and eventual creation of the Imagen Awards: television pioneer Norman Lear, corporate entity The Gas Company, and non-profit The California Conference for Equality and Justice. Said Norman Lear, "Honoring the contributions of Latinos at the cultural trough we all drink from could not be more important at this time."

Added Margaux Kohut, President of The California Conference for Equality and Justice: "California Conference for Equality and Justice is deeply honored to receive this award on behalf of the former National Conference of Christians and Jews and the late Robert M. Jones, former Executive Director of NCCJ and one of the visionaries who established the Imagen Awards. The Imagen Awards have raised the social conscience of electronic media and that of the entire entertainment industry around all forms of bias and inclusion, as well as their responsibility in using their sphere of influence to portray people of all backgrounds in a positive light."

"We are proud to receive the Imagen Founder's Award. It's especially meaningful to me, our company and employees in that it acknowledges the work of a visionary leader and co-founder of Imagen, a gentleman who once served as our President and Chairman, Bob McIntyre," said Anne Shen Smith, COO of The Gas Company. "Our company is committed to a work environment where diversity is a priority and each employee can reach their full potential. That's why we're happy to partner with Imagen to help encourage and acknowledge the achievements of Latinos in our community."

Winners were selected in 18 different categories from film, television and the internet, and judged by an independent panel of entertainment industry executives and Latino community leaders. In addition to winners in the various categories, producer/director/writer Peter Bratt ("La MISSION") received this year's honorary Norman Lear Writer's Award, named for the veteran television producer and Imagen co-founder.

Following are the winners for this year's Imagen Awards in their respective categories:

Best Primetime Television Program or Movie-of-the-Week: Cold Case (CBS); Best Actor/ Television: Danny Pino, Cold Case (CBS); Best Actress/Television: America Ferrera, Ugly Betty (ABC); Best Supporting Actor/Television: Kevin Alejandro, Southland (TNT); Best Supporting Actress/Television: Maria Canals Barrera, Wizards of Waverly Place The Movie (Disney Channel); Best Children�s Programming: Handy Manny (Disney Channel); Best Documentary/Television: Which Way Home (HBO); Best National Informational Program: CNN Presents: Latino in America (CNN); Best Local Informational Program: Vista L.A. (KABC); Best On-Air Advertising: Hispanic Heritage Month � Tito Puente (MTV); Best Variety or Reality Show: Quiero Mi Boda (MTV); Best Feature Film: La MISSION (5 Stick Films); Best Actor/Feature Film: Benjamin Bratt, La MISSION (5 Stick Films); Best Actress/Feature Film: Ana de la Reguera, Backyard (Maya Entertainment); Best Supporting Actor/Feature Film: Jeremy Ray Valdez, La MISSION (5 Stick Films); Best Supporting Actress/Feature Film: Dominik Garcia-Lorido, City Island (Anchor Bay Films); Best Director/Feature Film: Kenny Ortega, This Is It (Columbia Pictures); Best Theatrical Short or Student Film: Taught To Hate (Mi Ecuador Prods.); Best Internet Program: YLSE (Livier Prods.).

Major sponsors of this year's event included Nielsen, The Walt Disney Company, Disney/ABC Television Group, NBC Universal, The Gas Company, CBS, Lear Family Foundation, Fox Television Stations, Maya Entertainment, ABC7, Paramount, Fox Deportes, Fox Television Studios, Latino Public Broadcasting, Warner Bros. and LATV Networks. Media partners were and Hispanic Lifestyle.

WESTDOC - Opening Night Film Catfish, More than 100 Speakers Confirmed

The inaugural WESTDOC was the surprise hit of 2009. Programs were sold and new opportunities were created. WESTDOC is after Labor Day when both broadcasters and producers are ready to get back to work. NALIP DISCOUNT - 15% Off Registration

Less than 4 weeks remain before the WESTDOC CONFERENCE starts in Santa Monica. We've worked hard to provide a schedule of panels and events that are unparalleled in the non-fiction and reality conference space. In addition, we are pleased to provide a 15% discount off the August rate to NALIP members!

WESTDOC's full rate starting September 1st is $895.00, but early registration for NALIP members is $722.50 through August 31st. Use discount code: NALIP2010
Registration includes breakfast and lunch Monday and Tuesday, an all-day pass to Pitchfest on Wednesday, invitation to our opening night sneak preview screening, cocktail parties, and 30+ panels and seminars dedicated to the non-fiction and reality marketplace.

To learn more about this event please go to our website:


Opening Night Film: A special preview screening of the 2010 Sundance Film Festival standout, Catfish kicks off WESTDOC Sunday night September 12th at 6:30pm. From filmmakers Ariel Schulman and Henry Joost, Catfish is a shocking product of our times, a riveting story of love, deception and grace within a labyrinth of online intrigue. Scheduled for theatrical release following WESTDOC via Rogue/Universal Pictures. WESTDOC participants will see the much buzzed about documentary first!

Speakers: We're on track to have more than 100 speakers this year! New additions include: Peter Broderick; James Ackerman, Pres. and CEO of The Documentary Channel; Ed Hersh, SVP Strategic Planning; ID, Military Channel; Laura Fleury, VP Non-Fiction & Alt Programming, A&E Network; Izzie Pick, SVP, Program & Development, BBC Worldwide; Kris Slava, Senior VP, Ovation and many more....

The Sit-Down: 30-Minute overviews of both networks and production companies outlining what they want today and more importantly what they're looking for tomorrow. Discovery Studios, ESPN Films, Discovery Channel, Animal Planet, Lonely Planet, TLC, Style, Ovation, TV Land, Spike, I.D. Investigation Discovery, GSN, ABC, SyFy Network, Military Channel, Bravo, Authentic Entertainment, Pilgrim Film & Television, Film Garden, Reveille, LMNO, 3 Ball Productions, Mark Burnett Productions, A. Smith & Co., Bunim-Murray Productions and more...

Network Intelligence: This year we are proud to announce that we've devoted a section of our delegate book detailing the most useful facts and research about the top cable channels, provided by the leader in broadcast network information - Cable U.

Call for Entries: WorldFest-Houston

The 44th Annual WorldFest-Houston has officially announced the Call for Entries.

The Early Bird Discount Deadline is November 15th, 2010, the Main Entry Deadline is December 15th, 2010.

Complete Entry Info awaits you at the WorldFest webpage.

WorldFest is the 3rd oldest International Film Festival in North America. The 44th Annual WorldFest is scheduled for April 8-17, 2011.

NALIP Discount on No Budget Film School's "Cinema Language" Class

No Budget Film School presents an all-new class, "Cinema Language," which explores the written and unwritten language of cinema. The morning session, Course 103: "Mastering Film Grammar," is an intensive and highly entertaining exploration of screen art form. Whether you're spending $100 million or $100, you're going to be pointing your camera at something. Instructor Tom Provost will explore the colors, shots, shapes, symbols, lines, shadows, and sounds that prompt specific emotions and make up the extremely visual and aural art that is the motion picture. Over 100 clips and screen shots from various movies will be used to illustrate and illuminate.

The afternoon session, Course 204: "From Script to Screen," is a unique and revealing look at how a movie goes from the words on a page to the final motion picture. Students will read the first act of the script of Provost's new feature The Presence prior to attending and then see the finished film in class. A frank and detailed discussion of the transition will follow. From Script To Screen is a rare opportunity to dig deep into the filmmaking process.

Two Courses in One Day:
Morning Session - Course 103: "Mastering Film Grammar"
Afternoon Session - Course 204: "From Script To Screen"

Sunday, August 29, 2010 * 9:00am - 6:00pm
Raleigh Studios - Chaplin Theater * Los Angeles, CA

For more information and to register, please visit:

Tom Provost is an accomplished author, screenwriter, editor, director, producer, and instructor. His new feature The Presence was recently completed and is set for release in early 2011. The inventive ghost story/modern-day gothic romance stars Academy Award-winning actress Mira Sorvino (Mighty Aphrodite), Shane West (ER), Golden Globe Nominee Justin Kirk (Weeds), and Tony Curan (Pearl Harbor, Gladiator).

NALIP members are eligible for a special discount: $25 off the regular prepaid price. And students with a valid Student ID save even more.

To get the discount:
1. Go to CINEMA LANGUAGE Event Registration/Payment page:
2. Click ENTER DISCOUNT CODE at the bottom right-hand corner of the Ticket Information section. Type NALIP and click APPLY DISCOUNT.
3. Choose the number of tickets you want to purchase PRE-PAID line. You will see your discount applied. Students with a valid Student ID can purchase tickets in the Student line.

Questions? Email:

Can't make the class? For more information on future classes and to sign up for the No Budget Newsletter, please visit:

  'Lopez Tonight' Shakes Up Producing Ranks
(B&C) - The addition of Conan O'Brien is not the only change coming to the TBS late night division, as Lopez Tonight will undergo an off-camera reshuffling for its second season, according to multiple sources. FULL STORY

U.S. Hispanics Rely on Spanish-language Media
(Variety) - Findings from a Univision-AP poll relating to Hispanics' media consumption reveal that almost all Spanish-dominant U.S. Hispanics, and almost of half of those whose dominant language is English, spend several hours a day watching or listening to Spanish-language television or radio. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Fall Interns at Sidney Kimmel Entertainment
Fall Semester Interns needed at Sidney Kimmel Entertainment, an LA-based independent production company and financier (Death at a Funeral, United 93, Breach, The Kite Runner, Adventureland, Lars and the Real Girl). FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

NALIPsters in the Los Angeles Latino International Film Festival

The 14th Los Angeles Latino International Film Festival (LALIFF) will return to the Mann Chinese 6 in Hollywood Thursday, August 19 through Wednesday, August 25. The seven-day event will highlight the best films and showcase both the auteurs and new talent in the Latin filmmaking community. A full schedule, festival passes and tickets are all available at

Several NALIP members' projects are in LALIFF including:

Tina Datsko de Sanchez - The Delirium of Simón Bolívar
LWL fellow Tina Datsko de Sanchez will launch the release of her new bilingual poetry collection The Delirium of Simón Bolívar with a performance and book signing at LALIFF. The free event is open to the public and features performance by poet Tina and Bolivian film star Carla Ortiz, music by Stan DeWitt, and short films directed by Bolivian filmmaker and LWL fellow Jose Sanchez-H.
August 22 from 3-5pm, Rennaisance Hollywood Hotel (Echo Park Room)

Published alongside Pablo Neruda and Gabriel Garcia Marquez, Ms. Datsko de Sanchez's work has won fourteen Hopwood Awards (Arthur Miller received two.). Edward James Olmos, in his "Foreword" to The Delirium of Simon Bolivar, writes: "Melding metaphor, philosophy and the music of language, the book weaves together highlights of Bolivar's life story and gives readers a unique way to imagine and experience history."

While living in Venezuela as a teenager, Tina visited Bolivar's birthplace and was appalled by the omission of this visionary leader from the history taught in U.S. schools. She went on to research Bolivar in South America and write this collection of poems, which won the Phi Kappa Phi Award at the University of Southern California. Inspired by Neruda performing in stadiums, and believing poetry can speak to people from all walks of life, Tina determined to bring spoken word to a broader audience. She accomplished this by making films of the poems, in partnership with Bolivian filmmaker Jose Sanchez-H. Two of the films aired on Sundance Channel; one of them won the Audience Award for "Best Short Film" at the Ibero-American Film Festival of Montreal.

Isabel Cueva - In the Name of Freedom
Isabel Cueva wrote, directed, produced and starred in this film, which has generated buzz and honors on the film festival circuit, winning two "Best Short" awards and a Cine Golden Eagle award. She recently received a "Best Short" nomination at the Imagen Awards 2010. LALIFF selected Cueva to be a speaker at the Director's Panel this Sunday, August 22 at 2pm at the Renaissance Hotel.
Screening: August 22 at 12pm, Rennaisance Hollywood Hotel, Drama Program #2

Cueva wrote, directed, produced and gives a tour de force performance as the lead character; a female soldier deployed in Iraq who is captured by insurgents. Though it was made on a microbudget, In the Name of Freedom realistically recreates a war situation and shows that Cueva is equally talented on a number of fronts.

As a woman and a minority, Cueva felt that the odds were slim of landing a lead role in a mainstream film as strong as one that she could write for herself. So that's what she did: She created the opportunity she sought.

"I wrote a strong female lead character for those reasons, because I wanted to challenge myself as a director and actress, and to demonstrate to casting agents, producers, and directors what Latina actresses can do," says Cueva. "I also wanted to help empower other latina actresses, young and old, by showing them what they can do."

Cueva also created a strong feminist story about an unrepresented fraction of the US military: female soldiers. "My character in the film is a brave woman equal to men on their turf: the military. And in the most macho of situations: the battlefield. I revolved the story around a female P.O.W because you don't hear or see enough about female soldiers even though they make up 15% of the military," says Cueva.

To take the audience to Iraq on a $7000 budget (for a 17 minute film), Cueva located a high desert mountain setting in the Santa Clarita mountains of Southern California that resembled the Iraqi desert. And she located both veteran and active military experts who had served in Iraq or Afghanistan.

"There were a number of things I did to achieve realism. I researched and read as much as I could about female (and male) P.O.W.'s. I interviewed several veterans and active soldiers that had completed multiple tours in Afghanistan or Iraq. A few had worked on classified missions or with Special Forces. Some of the soldiers I interviewed became involved with the film. Their help was instrumental and we couldn't have completed it without them. They provided technical guidance, camera equipment, military trucks, uniforms, gear, and some appeared in the film. They all provided physical and moral support."

The message of the film crosses ethnicity, culture, and gender: "I made this film to deliver an inspirational message of humanity, hope, brotherhood and love. We all need to be reminded of our responsibility to help each other and to love one another."

Cueva and business partner Douglas Tait are in negotiations with Distributors and are currently developing their first pilot and "My Brothers, My Enemies", a feature film partially based on the characters of "In the Name of Freedom." As part of the development process, she is working with American soldiers that have served in the Iraq war, incorporating their heroic and tragic stories.

More information please join the film's Facebook page or visit the official website.

Manny Perez - Forged
Manny Perez co-wrote, co-produced and stars in this feature film about a man trying to make amends for his sins against his own son. The film recently won Best Picture 2010 at HBO's New York International Latino Film Festival.
Screening: August 20 at 7:30pm, Grauman's Chinese Theater

Carmen Marron - Go For It!
Carmen Marron's feature film has been building lots of buzz and winning numerous awards on the festival circuit, and now it will be having its last LA festival screening. The cast will be present, and there will be a Q&A after the screening.
Screening: August 24 at 5:30pm, Mann Chinese 6 Cinemas

Alex Castillo - Bedrooms
CORRECTION: Thursday's LITI mistakenly referred to Bedrooms as a short, when it is actually a feature film. Bedrooms will be having its world premiere at LALIFF.
Screening: August 20 at 9:20pm, Mann Theater #1

Diana Romero
NALIPster's film in Expose Your Shorts

NALIP member Diana Romero's (LPA 2004) award-winning film Niña Quebrada will be screening at the Expose Your Shorts Film Showcase at Lionsgate on August 21st. The line-up starts at 3:00 pm.

If interested in seeing this film please RSVP here, seating is limited.


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.