Latinos In The Industry

NHMC's Alex Nogales Recognized With Local Heroes Award

In their ongoing commitment to reflect the diversity of the communities they serve, KCET and Union Bank honor local heroes for their dedication and commitment to enrich the lives of others. KCET is now celebrating Local Heroes for Hispanic Heritage Month, and on Oct. 7 will recognize NALIP Lifetime Advocacy Award winner Alex Nogales at a special event at KCET. For more information or to attend, please visit

Local Hero: Alex Nogales

Alex Nogales, President and CEO of the National Hispanic Media Coalition (NHMC), was born and raised in the border town of Calexico, California to a family of migrant farm workers. Mr. Nogales spent the majority of his youth traveling the length of California, picking whatever crop was in season, and often experiencing frustration with the mistreatment of the Latino immigrant community. His life experience prepared and emboldened him for a future in civil rights and media advocacy. Mr. Nogales earned a degree in Film and Television from UCLA before beginning his career as a writer for Bicultural Children's Television, the entity that produced the Emmy-winning children's program, "Villa Alegre." He produced educational films for the Federal Department of Transportation and eventually became a full-time producer at KCBS Television in Los Angeles. During his thirteen-year tenure at KCBS, Mr. Nogales was heavily involved with public affairs programming, children's shows, and entertainment specials. His strengths in writing, production, and management earned him three Emmy Awards for such shows as "At Issue," "Troubleshooter," and "Kid Quiz". Mr. Nogales also received over thirty other commendations for excellence in television production.

In 1988, he became a senior producer, overseeing the work of non-news producers at the station. Alex left television in 1989 and became a successful businessman, engaged in marketing, advertising, and public relations. Elected President of the NHMC in the late nineties, Alex began to ardently advocate for the Latino community. Under Nogales' leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC), advocating for greater diversity in local news reporters and anchor jobs for Latino Americans. As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was instrumental in the signing of Memoranda of Understanding with NBC, ABC, CBS and Fox in the year 2000.

Mr. Nogales also led the NLMC fight to force the A.C. Nielsen Research Company to address the shortfalls in limited Latino employment opportunities in English-language television, as well as the lack of Latino-themed programming. He highlighted the fact that Latinos were undercounted in both English and Spanish language television viewing by Nielsen, and urged the rating company to refine their research practices. Fox Television, Nogales' ally in the fight, recently signed an agreement with Nielsen whereby Nielsen committed fifty million dollars for improved training of its field representatives in regards to coaching Nielsen households on correctly using their measuring equipment.

Currently, Nogales is evaluating the diversity performance of the four major television networks, pushing for diversity initiatives, and focusing on the necessity of net neutrality. At the same time, Alex continues to do what he enjoys the most: he opens doors for Latino professionals and fosters their success in all areas of media and entertainment.

KCET's education and community outreach division has been recognized by PBS affiliates nationwide as a model of public television's commitment to community engagement. From preschool programs through adult education, KCET provides people of all ages with stimulating and engaging learning opportunities through diverse and innovative television programming, print and online resources, professional development, family education and a variety of multilingual community services.

In 1998, as part of KCET's ongoing commitment to diversity, the station created annual Hero of the Year Awards in celebration of national commemorative heritage months. This initiative recognizes local heroes -- activists, educators, community leaders and visionaries -- the ones doing the critical work that many times goes unrecognized. The project includes a reception and an awards program to salute the accomplishments and services of men and women who are making a significant impact in Southern California communities. These exemplary individuals are introduced to viewers through the production and broadcast of short video profiles. Over the past decade, KCET has had the opportunity to showcase the remarkable stories of over one-hundred and thirty local heroes.

"Get Your ACT Together" SAG Diversity Career Fair and Expo 2010 - for SAG Members

"Get Your ACT Together" SAG Diversity Career Fair and Expo 2010 is a one-of-a-kind opportunity for actors and entertainment industry professionals to network and learn from each other under one roof, held on Saturday, October 16, 2010. Sponsored by SAG National Ethnic Employment Opportunities Committee (EEOC), in conjunction with SAG National Spanish Language Media Task Force and SAG President's National Task Force for American Indians, this day-long career fair and expo features an exhibition hall of industry vendors as well as multiple career and talent development workshops and seminars presented by SAG Affirmative Action & Diversity, Back Stage, Casting Society of America, iActor, SAG New Media and more!

"Get Your ACT Together" SAG Diversity Career Fair and Expo 2010 is specifically designed for underemployed and underrepresented performers of color. By bringing together experts covering all facets of the business, this day-long program will provide members as well as service and support organizations the opportunity to expand their network of professional skills, tools and resources to shape a lasting career in the entertainment industry.

Only current paid-up SAG members will be admitted and parents/guardians of young performers under 18 years-old. PLEASE BRING YOUR SAG MEMBERSHIP CARD FOR ENTRANCE (paid-thru October 31, 2010).

Click here for tentative schedule and more information.

  Edward James Olmos Celebrates Hispanic Heritage Month with Warner Bros.
(MovieWeb) - Edward James Olmos recently took part in a conference call where he had plenty to say about Hispanic Heritage Month, which started September 15, Hispanics in the film industry, the new movie Machete and much more. FULL STORY

Jackson, Tyler, Lopez Confirmed As 'Idol' Judges
(Broadcasting & Cable) - The new American Idol judges are Jennifer Lopez, Steven Tyler and Randy Jackson. Idol host Ryan Seacrest announced the new panel Wednesday during a media event at The Forum, home of the Los Angeles auditions for the show. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Associate Producer at DisneyToon Studios
DisneyToon Studios is seeking an Associate Producer who is responsible for the day-to-day management of the production, working closely with the Producer to ensure that the overall production stays on schedule and within the approved budget. FULL JOB DESCRIPTION

Director of Photography for Feature
Looking to hire a Director of Photography for low budget feature entitled "The Crypto": Paranormal Activity meets [REC]. FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Richard Ray Perez & Molly O'Brien
Sundance work-in-progress screening of Cesar's Last Fast in LA

On Wednesday, October 6, 2010, at 7PM, the Sundance Institute Documentary Film Program and filmmakers Richard Ray Perez (a NALIP member) and Molly O'Brien are presenting a FREE work-in-progress screening of their film, Cesar's Last Fast (an LMM project and HBO/NALIP Doc Award finalist) at the Hammer Museum in Los Angeles. Cesar's Last Fast focuses on the private sacrifice behind Cesar E. Chavez's struggle for the humane treatment of farm workers, and the impact Chavez's inspirational legacy has on new generation activists, organizers and community leaders. The film includes never before seen footage and offers a unique and very personal view of Cesar Chavez's faith and his activism, and has the support of the Chavez family.

Edward James Olmos, the Academy Award nominated actor, will host a conversation with Cesar Chavez's son, Paul Chavez, the filmmakers, and other special guests. For additional information please click here.

Work-in-Progress Screening
October 6, 2010 7:00PM
Hammer Museum
10899 Wilshire Blvd at Westwood
Los Angeles, CA 90024
Phone: 310.443.7000
Free: First come first served
Parking under the museum for $3 after 6:00 p.m.

Miguel Mas
NALIPster's film wins Best Drama at BIFF

NALIP member Miguel Mas' movie Love Equation won the award for best drama movie at the Broadway International Film Festival, 2010. Director Miguel Mas and leading actor Cesar Giraldo, were also presented with a certificate of appreciation for being ambassadors of cultural affairs in the city of Los Angeles, by Pro Tempore President Jan Perry.

Love Equation celebrated its world premiere on July 31st. with an exquisite audience followed by a Q&A coordinated by actress Marian Zapico. Actors Cesar Giraldo, Tanya Soler and Luis Arrieta were highly acclaimed by their performances and the film's music was composed by Emilio Kauderer, (The Secret in Their Eyes). Director Mas also received a tribute from Jose Cafiero, Deputy Consul-General for Argentina.

A lavish reception was followed by live music played by Odette Diaz, Marcus Nand, Jose Promis and Jaime Viejo. Their music was part of the film's amazing soundtrack, and a private exhibit by world-renowned artist Fabian Perez, whose paintings were part of the film as well.

Mas & More Entertainment's commitment with art is to continue expanding its horizons and bringing stories with a human touch to the hearts of our beloved audiences.

Max Vasquez
NALIPster wins Mark Isham & Sage Francis Remix Contest

Latino composer and music producer Max Vasquez is a recent winner of the Mark Isham & Sage Francis Remix Contest for his imaginative arrangement of Mark Isham's (A River Runs Through It) and Sage Francis' "Waterline." Listen to the remix here, and watch Mark and Sage discussing Max's work here.

Max can be heard on a new release by Mexican/Lebanese artist Amanda Abizaid, "This Life." Other works by Mr. Vasquez have been included in "My Name Is Earl," "Judging Amy," film October 22, a new CD, "Cycle Of Life" and many bumps and commercials.


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