Latinos In The Industry

Have you wondered about who makes those great shows on HBO LATIN AMERICA? And how you can get involved? Find out at THE NEW NOW

Lucinda Martinez-Desir, HBO, will host a conversation with Roberto Rios and Hugo Tapia from HBO Latin America. This panel will focus on original productions and acquisitions that have defined the company as they celebrate their milestone 20th anniversary in 2011.

Through its partnership with HBO Latin America, HBO continues to position itself as a leading network for the delivery of high quality content that reflects the Latino community on a robust and consistent basis. Over the years, they have delivered hits including the critically acclaimed serial killer drama "Epitafios," the crime drama from Mexico "Capadocia," the legal drama "Mandrake," the forthcoming Sao Paulo-set drama "Alice," and the Chilean action series "Profugos."

The panel will address HBO Latin America's strategy and business model around their programming platform, the current industry trends that will shape future outlook, and the thought-process behind acquiring and developing Latin-themed content. The New Now attendees will also learn what opportunities exist for filmmakers in partnership with HBO Latin America, what criteria are used in evaluating content opportunities, and how to best approach and pitch the network with projects.

Don't miss this great conversation. To register, please visit

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Call for Entries: AFI FEST

AFI FEST presented by Audi - celebrating its 25th year in 2011 - officially announced its dates and call for entries today. AFI FEST will take place November 3 through 10 in Hollywood, California at the historic Grauman's Chinese Theatre, the Mann Chinese 6 Theatres at the Hollywood & Highland Center, the Egyptian Theatre of the American Cinematheque and the Hollywood Roosevelt Hotel. The market partner of AFI FEST, the American Film Market (AFM), will be held November 2 through 9.

Submissions are now open and filmmakers are invited to submit narrative, documentary, experimental, animated and short films at or through The final submission deadline for shorts (under 30 minutes) is July 29, and the final deadline for feature length films is August 12. The Academy of Motion Picture Arts and Sciences recognizes AFI FEST as a qualifying festival for the Short Films category of the annual Academy Awards.

Among the returning AFI FEST sections is "Breakthrough," which highlights films found solely through the submissions process. As part of last year's entrants in this section, I WILL FOLLOW, the feature debut from Ava Duvernay, is currently having an expanded run in the U.S. "I WILL FOLLOW made its Los Angeles premiere to a sold-out audience, thanks to AFI FEST. We couldn't have dreamed of a more lovely way to begin our film's journey," said Duvernay, of her experience at the festival. In addition to providing audience exposure, the winning film in the "Breakthrough" section is eligible for a $5,000 cash award.

AFI FEST emerged in 1987 when the American Film Institute adopted FILMEX, Los Angeles' venerated film exposition. As a program of the AFI, the festival over the past 25 years has paid tribute to numerous influential filmmakers and artists, including Pedro Almodovar, Darren Aronofsky, Danny Boyle, Catherine Deneuve, Johnny Depp and Meryl Streep, to name a few, and has screened scores of films that have produced Oscar wins, including BLACK SWAN, THE KING'S SPEECH, MONSTER'S BALL, PRECIOUS, SLUMDOG MILLIONAIRE, TALK TO HER and WALK THE LINE.

Deadline Approaching: "The Power of Diversity" PGA Workshop

The deadline is approaching for the Producers Guild of America's producing workshop "The Power of Diversity." This workshop is designed to foster the creative development of diverse voices in Television Comedy, Drama, & Reality; Motion Pictures, Documentaries and Web series.

The program will focus on moving projects forward through seminars and master classes with top professionals in film, television, and new media supported by one-on-one mentoring with Producers Guild members. Topics include: story development, pitching, packaging, financing, marketing, and new media opportunities. Every session will be tailored to our participating producers and their projects.

Workshop call for entries is now open and closes on April 4, 2011 at 5:00 pm. Applicants will be notified by May 2nd, 2011 Workshop sessions will take place between May 11th and July 31st.

NALIP Discount for the Imagen Entertainment Industry Career Conference this Saturday, April 2

Don't miss out on the terrific workshops that will be held at the 16th Annual Entertainment Industry Career Conference this Saturday, April 2nd! From interviewing tips and tricks, to resume critiquing, to networking your way into your next job using social media, there will be something for everyone. Just added to the line-up: Fox Television Stations, CBS, KTLA-TV, and Warner Bros. as Sponsors!

For more details, including a conference schedule, or to register, visit

Click here to download a flyer about the event. NALIP members can print it out and take it to the conference to receive a $10 discount on registration!

NALIP Discount for Making Media Now 2011 (Boston)

Making Media Now 2011 - the must-attend event for broadcasters, filmmakers, new media makers, and funders - is coming to Boston on May 6th at Bentley University. The Filmmakers Collaborative's annual conference focuses on "Redefining Collaboration in a Fractured World" and features top media makers and gurus from PBS, Discovery, NBC News, WGBH, The Fledgling Fund, the Tides Foundation, Fortune 500 marketers and other media influencers. Eye-opening sessions cover fundraising, outreach and audience engagement, social media, pitching, corporate social responsibility, distribution, new media platforms and more.

Register now at
If you are a NALIP member you can use the MPC discount to receive $10 off the registration.

  Lionsgate Brewing Micro-Budget Movie Slate
(Deadline Hollywood) - Lionsgate set the first three films under a new initiative to generate films with budgets under $2 million. FULL STORY

Jencarlos Canela Gives Latin Spin To HOP
( - CineMovie conducted an interview with Telemundo soap opera actor and singer Jencarlos Canela, who did the Spanish version of "I Want Candy" song for the movie HOP. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

What's THE NEW NOW? Latino Performers Throughout the Mainstream!

On Saturday, April 16, THE NEW NOW welcomes some of the most talented Latino actors creating roles in the new mainstream. Presented by AFTRA and moderated by Jason George, "Off the Map", they join a panel to talk about how Latino/as are creating characters and stories that reflect their culture and backgrounds.

Don't miss Rosa Blasi and Jason Manuel Olazabal from "Make It Or Break It," Emilio Rivera from "The Sons of Anarchy" and Lisa Vidal from "The Event." How do their portrayals translate into what marketers call the cultural "new now?"

This is another great panel that will take place at THE NEW NOW. Remember, if you're a performer, you also want to register for NALIP's ACTORFEST STUDIO: A Special Latino Edition of BACK STAGE'S ACTORFEST. This is a Pre-Conference Event exclusive for multi-cultural actors on Thursday, April 14, 8:30am - 10am: Registration, Event: 10am - 6:30pm. FREE if you are attending the conference; just register. Only $20 if you can't stay for the weekend.

For more information please visit under Actor Events.

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Sandie Viquez Pedlow
Named Executive Director of Latino Public Broadcasting

The Board of Latino Public Broadcasting (LPB), a non-profit organization funded primarily by the Corporation for Public Broadcasting, announced today the appointment of Sandie Viquez Pedlow as LPB's new Executive Director as of July 6, 2011.

Pedlow will direct the operations of public media's largest Latino-focused content developer and funder which provides programming to public television's nearly 360 stations, multicast channels, and other media platforms. She will succeed Patricia Boero, who announced her plan to leave in January and return part time to Uruguay effective March 2011, after more than three years of successful leadership of LPB.

"I am honored and thrilled to become the next Executive Director of Latino Public Broadcasting. I look forward to working with its strong staff and the community's talented filmmakers in realizing the full potential of LPB. We will continue to grow its visibility, impact and quantity of content reflecting Latino and Latina stories within public media and education, as well as across many platforms", said Pedlow.

Edward James Olmos, Chair of the Latino Public Broadcasting Board of Directors, remarked, "Sandie is the right leader in these dynamic times for public media, especially as Latinos increase in numbers and influence in the U.S. She is a most passionate, competent, experienced leader who has great savvy and appreciation for content production, community engagement, education and innovation."

Since 2004, Pedlow has been Director Station Relations for PBS Education in Arlington, VA. She led the training of public television station staff in the promotion and marketing of PBS online and digital media products and services. Prior to her PBS work, Pedlow was Director Programming Strategies, Associate Director of Cultural, Drama and Arts Programming, and Senior Program Officer with the Corporation for Public Broadcasting in Washington, D.C for 10 years. She managed the development and funding of national public broadcasting programs which addressed social and diversity issues, history, the arts and many aspects of American culture. Pedlow was a key member of the CPB team that managed the founding of LPB.


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.