Latinos In The Industry

Transmedia Storytelling: What do you need to know from the artists working cross platforms today?

Top content creators working in transmedia storytelling, and bringing multiple platforms to play in the expansion of their traditional media projects will join us on Saturday, April 16. Catch the discussion -- Transmedia Entertainment: The Next New Thing at THE NEW NOW!

90 Miles director and multi-media teacher Juan Carlos Zaldivar will bring Paco de Onis, fresh from his win Grand Prix at the Paris IHRFF, to discuss his transmedia outreach project on Granito. Raymond Telles has maps, games and interactive surveys that accompany The Storm that Swept Mexico, his new 2-hour PBS documentary on the 1910 Mexican Revolution. And Gone Gitmo artist Nonny de la Peña artist will share the latest on her new virtual world designs.

Check out the latest strategies and platforms for your content and ideas. For more information on attending, please visit

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Twitter: @NALIP_org

INDUSTRY INSIGHTS: 10 (More) Tips to Put You on the Leading Edge

By Suzanne Lyons, Co-Founder of Snowfall Films, Inc., Windchill Films, Inc. the Flash Forward Institute, and an LPA Mentor, with over 25 years experience in television and film. Talk Back on TuTube!

1) DELIBERATE THINKING: In an evocative poem, Ray Bradbury says, "I didn't know that every minute was special, precious, a gift, a miracle, an incredible thing, an impossible work, an amazing dream." Isn't that absolutely brilliant?! What it says to me is 'wake up, be conscious and enjoy the moment.' A leader is someone who realizes that beliefs are nothing more than habitual thoughts. So we get to create our reality. We get to choose the thoughts that empower us, bring us joy moment by moment. We get to design our world... every special, precious, miraculous minute!

2) BE UNSTOPPABLE: When a leader hits the wall, he/she goes through to the other side. A challenge occurs as an opportunity, not a road block. In a Flash Forward Institute Coaches Training Session years ago I asked our coaches to describe a leader. One of the characteristics they listed was "Unstoppable." "A leader," they said, "ignites a driving spirit that propels others toward excellence and levels of greatness they thought they could never achieve."

3) DON'T WASTE TIME COMPLAINING: I did a seminar once where one of the ground rules was that for the entire ten weeks, in all areas of our life, we were only allowed to complain to the person who could do something about it. That one item alone freed up tons of hours a week for me! It was an amazing aha moment that changed my life. Try it. Just for this week.


Si TV to Change Name as It Aims for Bicultural Latinos

By Brian Steinberg, AdAge

The Latino-focused English-language cable channel Si TV is changing its name on July 4 to Nuvo TV, for "new voice," in a bid to better pursue bicultural Latino audiences.

The move is the latest effort to harness the power of the nation's growing Latino population. The U.S. Census effort is expected to reveal significant growth not only among Latinos but among Latinos born in the U.S. The demographic Nuvo will aim for is very familiar with U.S. culture but also wants a little more relevance to its particular background.

"Most everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino," said Rafael Oller, the network's senior VP-marketing. "Three out of four speak English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming."

Many viewers already put Si TV in the same group as Bravo or Comedy Central, Mr. Oller added.

The bicultural trend could prove useful for Si TV, soon to be Nuvo TV. The network expects to reach 30 million households by the end of this year -- a milestone that would make it eligible to be rated by Nielsen and therefore of more interest to advertisers. The channel currently reaches approximately 25 million to 27 million households, Mr. Oller said.

The network also came to understand that its original name didn't resound with the audience it hoped to cultivate, said CEO Michael Schwimmer.

"Si TV was confusing," Mr. Schwimmer said. "People would ask if that was 'sea' like the ocean or 'see' like you can see television. You can imagine what's it's been like dealing with that sort of confusion."

"We also did some proprietary research and realized that it also conveyed a sense of exclusivity," he added. "The bicultural Latino audience is much broader than that. It's second-generation, fourth-generation Latino. They don't see themselves watching a television network that has a Spanish-language name."

Deadline Extended: Reel Rasquache Art & Film Festival

The 2011 Reel Rasquache Art & Film Festival (RRAFF) has extended its final film submission deadline to March 28, 2011. The festival will take place at the Regency Academy 6 Cinemas in Pasadena, California from May 13-15, 2011 and will be presented in association with Latin Heat Entertainment.

RRAFF proudly announces 2011 Sponsorships from The Walt Disney Company and MTA/Metro. With Metro Rail ticket or Metro Pass at the box office, Festival patrons will receive half-off all program admission fees.

Accepting shorts, documentaries, full length features, animated films and web series.
Extended Late Deadline: March 28, 2011
Shorts $25; Features $30
Submission forms can be downloaded at:

  Hispanic Nets Head to Upfronts
(Multichannel News) - Hispanic TV networks have set their 2011 upfront plans, which this year include a mix of press-only presentations, full-blown parties and personalized client meetings in key Hispanic markets. FULL STORY

'Queen' Reigns at Telemundo
(Variety) - NBCU's Telemundo has scored a hit with its new telenovela, "La reina del sur" (Queen of the South), an adaptation of the bestseller by Spanish journo-novelist Arturo Perez-Reverte. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

From the Editor

In the Spotlight in Tuesday's Latinos In The Industry newsletter, composer Richard Martinez's credits should have read: documentary and theatre composer whose recent scored work includes Passionate Politics: The Life and Work of Charlotte Bunch, The Longoria Affair, Antonio Pantoja Presente!, The Last Conquistador and the film The Miracle of Spanish Harlem. Richard assisted in production with composer Elliot Goldenthal for the films The Tempest, Across the Universe, and Frida.

Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Latino Writers Lab Deadline is March 25

The application deadline is approaching for NALIP's 2011 Latino Writers Lab program! Presented by HBO, this professional development intensive offers top-level skills development as well as specific, one-on-one mentoring for your work-in-progress.

Click here to download the Latino Writers Lab application (save it to your computer before filling it out). Deadline to apply is March 25!

Cast attending sneak screening of América, a film by Sonia Fritz and Frances Lausell at THE NEW NOW!

NALIP's THE NEW NOW national conference will host the stellar cast of América after its sneak-preview screening on Friday, April 15 at The Island Hotel in Newport Beach, CA. Don't miss the chance to see the film, and join the case study conversation with writer/director Sonia Fritz, producer Frances Lausell and key cast members Lymari Nadal (Ladrones y Mentirosos, American Gangster); Yancey Arias (Live Free or Die Hard, "Kingpin," Hotel California), Yareli Arizmendi (A Day Without a Mexican, Like Water For Chocolate) and Edward James Olmos (Selena, Stand and Deliver). The evening will be moderated by iDalis de Leon (MTV's "Spring Break," "Extra Weekend Edition," and "Access Hollywood" Grammy specials).

This screening is presented by SAG, as part of their "Dare to be Diverse" series. And it's just for attendees of THE NEW NOW conference.

For more on registration visit:

Roberto Gudiño
NALIPster selected for 2011 Film Independent Documentary Lab

NALIP member Roberto Gudiño (LPA 2008) has been selected as one of the 14 filmmakers for Film Independent's inaugural Documentary Lab for his film Above the Fold.

Sponsored by Latino Public Broadcasting, the Documentary Lab is an intensive seven-week program, with a main focus of assisting documentary filmmakers on their works-in-progress and providing creative feedback.

Above the Fold is a one-hour documentary about a group of young Latino journalists who responded to negative portrayals of Latinos in the Los Angeles Times by writing their own stories. They were vindicated in 1984 when they became the first Latino group to win the Pulitzer Prize. For more information on the film go to Above the Fold on Facebook.

Claudia Acosta
NALIPster starring in play Don Cristóbal: Billy-Club Man

NALIP member Claudia Acosta is starring in the play Don Cristóbal: Billy-Club Man, March 31 - April 10 at the The Flamboyn Theatre in New York City. Click here for more information.

Synopsis: For centuries, the puppet Don Cristóbal has charmed audiences with his drunken, lusty, billy-club wielding antics. But does he secretly struggle with his role as the Billy-Club Man and long for love and escape? Through experimental puppetry, clowning and live music, Don Cristóbal, Billy-Club Man explores the violent appetites of Cristbal's on-stage persona and follows him off-stage to reveal his poetic possibilities.


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.