Latinos In The Industry

What is the path from completion of your film to the marketplace? Many filmmakers have lost sight.

Join us at THE NEW NOW for "Distribution Mapquest: Driving Instructions for Today's Independents"

With traditional distribution routes fracturing all around us, many of today's filmmakers are faced with a dizzying array of film festivals, sales options, split rights, hybrid theatricals, grassroots/viral engagements, overlapping windows, and digital platforms.

NALIP believes that today's filmmakers need to retrace the distribution map that best suits their film. This panel will bring you Erick Opeka of New Video; Sheri Candler; Nolan Gallagher of Gravitas; and Stephanie Sharis of SnagFilms, industry professionals and DIY gurus led by The Film Collaborative's Orly Ravid to examine each step along the contemporary distribution landscape, ultimately empowering you to steer your film confidently along a customized, market-driven course of action to reach your ultimate goal: their audience. We will go through case studies that demonstrate a distribution strategy that balances old world rights licensing with new world DIY direct-to-audience distribution.

Don't miss it! Register today at

INDUSTRY INSIGHTS: Crowdfunding Takes Off

Representatives from Present Pictures, IndieGoGo, and Chicken & Egg Pictures will all be on the crowdfunding panel at THE NEW NOW. Don't miss the panel on Saturday, April 16 in Newport Beach, CA!

By Peter Broderick

Crowdfunding has taken off. The most successful film projects are now raising hundreds of thousands of dollars, when not that long ago they were raising tens of thousands. The top three films in the Kickstarter Hall of Fame are BLUE LIKE JAZZ ($345,992), THE PRICE ($161,774), and I AM I ($111,965).

Unlike BLUE LIKE JAZZ and THE PRICE which are both based on material written by authors with large and loyal followings, I AM I is an excellent example of how to build support for an original script. After seeing my presentations on crowdfunding, writer-director Jocelyn Towne and her producers Cora Olson and Jen Dubin from Present Pictures (GOOD DICK) convinced an investor to match up to $100,000 in donations. They built a solid website, calibrated their reward levels, planned the stages of their campaign, and created a great video. Done in one long carefully choreographed take, viewer's found this humorous video irresistible.

They began their 38-day effort on Kickstarter through their personal networks. Jocelyn spent the month before the campaign drafting individual emails to everyone she knew and saved them for launch day. On Twitter, 40,000 people were following her actor/husband Simon Helberg (featured in the hit TV show, THE BIG BANG THEORY) and 10,000 were following Jason Ritter, another popular I AM I cast member. The team also made good use of Facebook. Jocelyn worked tirelessly on the campaign, writing personal thank you notes to almost every donor.


Deadline Approaching: Pitch Tr3s - NYC

The deadline is approaching for the Pitch Tr3s event in New York City! The application deadline is Thursday, March 10.

Tr3s wants to hear great new ideas so that they can continue to portray the US-Hispanic and Latino experience in a positive way, and the commonality between the diverse Latino cultures in the US. For this Pitch Tr3s event, they will meet 10-12 pitch teams in each city: New York City meetings will be March 17-18.

Click here to download application for Pitch Tr3s!
Questions? Call NALIP at 310.395.8880 or write

Wherever you live, you can apply to participate in Pitch Tr3s at The New Now national conference in Newport Beach.

The network is open to new projects that focus on positive Latino young adult experiences. What topics? What matters to us now! Our struggles & accomplishments. Family Life. Love stories. Culture clash. Education. Immigration. Bullying. And, of course, music! Everything that they produce, in any format, must have a great music component.

  Enrique Murciano Among Latest Pilot Cast Additions
(Deadline Hollywood) - "Without a Trace" alum Enrique Murciano is back at the network with a co-starring role opposite Minnie Driver in the hourlong pilot Hail Mary. FULL STORY

Telemundo's 'La Reina Del Sur' Telenovela Has Strong Launch
(The Hollywood Reporter) - Telemundo’s latest telenovela, La Reina del Sur (Queen of the South), launched Monday with record numbers for the network. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Broadcast Product Specialist (NYC)
Quantel is uniquely positioned to drive from their market leadership position and achieve dramatic growth in the Broadcast and Post Stereoscopic production markets and is looking to fill the position of a Broadcast Product specialist reporting directly to the Director of Creative Services. FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Have you ever wonder how to break into the multi-billion dollar commercial industry? And how to reach the Latino market with your cultural knowledge?

Emmy award-winning director, producer and writer Sergio Guerrero will have an intense overview on how to create short form content for advertising and the commercial development process at The New Now. He moderates "Latino Commercials Workshop: how to create impact & break in," which will look at the way multi-platforms are used to break into this multi-billion dollar industry.

This panel will help you to understand all aspects of the work flow used in advertising, from the client, to the creative process of an ad agency, to a director's treatment and the commercial production process. An actual client with a real product will bring their creative team. Don't miss this case study of the process used to develop what is needed to join the commercial production process. Register today!

And remember, you can still apply for a travel scholarship but hurry because deadline is tomorrow Friday, March 4, 2011! visit: or call the NALIP office at 310-395-8880

Lily Neumeyer
NALIP Mentor joins A&E as VP Alternative

By Nellie Andreeva, Deadline Hollywood

A&E Network has named [NALIP Mentor] Lily Neumeyer VP of Nonfiction & Alternative Programming. She will oversee the development and production of A&E's nonfiction, alternative and reality series, reporting to SVP Robert Sharenow. Neumeyer joins A&E from MTV Networks where she was involved in both the US and Hispanic markets and most recently played a key role in launching MTVTres, a channel aimed at Latino youth in the United States. Earlier she was director of development at MTV News and Docs where she created and produced My Super Sweet 16 and the documentary series Juvies.

Come meet her at The New Now!

John J. Valadez
NALIP member's doc reaches 1.4 million on PBS

The Longoria Affair - produced and directed by NALIP member and LPA mentor John J. Valadez - received a primetime national broadcast on the PBS series Independent Lens. The normal viewership for Independent Lens is 1 million viewers, but the viewership for The Longoria Affair was 1,444,000!

The filmmakers have organized numerous upcoming screenings in many states. Visit the film's website for details.


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.