Latinos In The Industry

INDUSTRY INSIGHTS: 10 More Tips for Crowd-Funding Newbies

By Jennifer Fox for Future of Film

After 22 years of work, filmmaker Jennifer Fox found that she had a completed film with no way to pay the bills and fund the distribution. With no hope left, she reluctantly turned to Kickstarter to ask for help. Future of Film wanted to tell more of her inspiring story, which came with some very useful and inspirational advice. Below are 10 things she learned during and after her successful campaign (read her first 10 tips here).

11. Kickstarter Is Not For Sissies
No one can prepare you for the amount of work a Kickstarter campaign involves. Don't start your campaign until you make the time, mental space and have enough pressure on yourself (meaning financial need) to do so. No one fundraises because they have nothing else to do.

It is the same advice I give to young documentary filmmakers when they ask me if should they make their new film. I always say, "If you can walk away from an idea, do so immediately, because making films is too hard. Only make the film that you can't walk away from."

12. Not Every Film Is A Kickstarter
One of the first questions a journalist asked me at the end of our campaign was: Is every film right for Kickstarter? The answer is absolutely not. But evaluating what will be successful on Kickstarter is probably very different from the way most broadcasters or distributors evaluate a potential film.

Kickstarter definitely works best when a clear-targeted audience can be identified for the project, classically called "niche audiences." These audiences are perfect for web-based projects because ostensibly you can identify and reach out to every person with similar interest around the world. Niche audiences tend to be very devoted to their subject and therefore passionate about wanting to see a film about their issue, subject, pastime, or obsession.


New Report On Hispanic Moviegoing Habits

From Deadline Hollywood

A new multicultural marketing report looking at filmgoing by the Hispanic consumer finds that 75% go to the movie theater once a month, and 25% see movies three times a month. Both stats are more often than all other polled ethnic demographics (and in line with a recent Nielsen study that found Latinos represent 28% of today's frequent moviegoers).

Hispanics are reliant on their mobile when planning a trip to the movies, with 72% saying that they use their cell phones to make movie plans; of these, 65% use their mobile devices to find showtimes and locations, 39% use it to view trailers, 35% use it to discover movies, 28% use it to get reviews, and 14% use it to buy tickets. The report also found they're influenced by mobile advertisements, too. One out of four interviewed said they look to search and mobile banner ads when deciding what film to see.

After viewing a film, 55% of Hispanics said they discuss their opinion of the movie on social networks. And the best time to catch the Hispanic mobile consumer is within four hours of the movie starting. Full report is here.

Deadline Approaching: NLMC Television Writers Program

The submission period is closing soon for the National Latino Media Council's 2011 Television Writers Program, which is open for those writers who can write at least one half-hour comedy or one-hour dramatic television script in English within a five-week period of time. The program will take place in Burbank, CA from October 8, 2011 to November 11, 2011. Each selected participant is expected to complete at least one script by the end of the five-week session, which will then be read by network executives. Those writers whose scripts show promise will be interviewed and mentored by the network executives with the objective of placing them on a show. A stipend of $250 per week will be given to each participant. Flight, housing, and meals will be provided.

Application packages must be postmarked by August 19, 2011. Writing samples must be in English and television scripts are preferred.

To download program application and release forms, please visit

  Startup Aims to Grow Hispanic Online Syndication Business
(Multichannel News) - Media entrepreneur David Chitel and his longtime business partner, actor-comedian John Leguizamo, early last month launched NGL Media, an entertainment-distribution company that seeks to produce, aggregate and distribute video content through different media platforms, including tablets, smartphones, social media, video-on-demand and Internet-protocol TV. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Production Company Seeks College Interns
Our internship program is designed to provide interested students with hands-on experience in the entertainment industry. FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Lucy Rodriguez
NALIPster's short wins Imagen Award

NALIP member Lucy Rodriguez's short film The Big Deal won the Imagen Award in the Best Theatrical Short or Student Film Category. Based on a short story from the book How to Be a Chicana Role Model by Michele Serros, the film stars Onahoua Rodriguez as Michele, Catalina Maynard as Aunt Alma, Carlo Alban as Auggie and Daniel Zacapa as Bennie. In the film, Michele brings home her agnostic, vegan boyfriend to meet her Catholic, meat eating family.

Paul Lima
NALIPster's reality project a semi-finalist in A&E competition

NALIP member Paul Lima's (LPA 2008) reality project "Surviving The Burn" is a semi-finalist in the inaugural A&E Unscripted Development Pipeline, a part of the 2011 New York Television Festival. The project will be reviewed by the network for a chance to win a $10,000 prize and the opportunity to participate in the creation of a network pilot based on the concept.

In addition to pitching his show directly to A&E executives, Paul has also been given the opportunity to pitch his documentary My Father's People to executives from Sundance Channel, ABC, Hallmark Channel, and international distributor Seven One Entertainment.

Marco Santiago Jr.
NALIPster's film playing at two upcoming festivals

The short film Xtraction by NALIP member Marco Santiago Jr. (LPA 2007 & 2008, LWL 2006 & 2007) has upcoming screenings at two festivals:

Sat., Aug. 20 @ 1:00pm
Info here

NewFilmmakers LA
Fri., Aug. 26 @ 8:00pm
Info here

Synopsis: Set in Afghanistan , the Mexican Border and the world of black market Organ trafficking, "Xtraction" is a dramatic and elevated action-thriller that follows Ronnie, a hardened ex-military contractor who emotionally reconnects with her daughter as she attempts to rescue her from the hands of Rene, a corrupt U.S. Consulate in Mexico.


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