Latinos In The Industry

INDUSTRY INSIGHTS: Why Cash Flow is King in Distribution

By Stacey Parks

This week in my Business Plan Boot Camp we had a discussion about Cash Flow & Sales Cycles. Translation: once you have completed film and you take it to market and try to sell it and get distribution deals, you're almost never paid your license fee 100% up front. In fact, most of the time you're paid a small up-front deposit (30%-ish), and the balance is paid over several months or even a year. And that's assuming you get an advance in the first place...

What if you're making royalty-only (or 'backend') deals which are more common in the indie world? Then cash flow gets pushed out a year or more since you have to wait for the distributor or sales agent to first recoup their marketing expenses (that you darn well better be negotiating a cap on) and THEN they start paying you quarterly or whatever your agreement is with them.

This never ceases to surprise new producers since they just assume they make a film, they sell the film, they get cash. When in reality, if and when you sell the film, your actual revenue takes 6-18 months to start trickling back to you. This is important for a few reasons... mainly because you want to be able to communicate this to your investors effectively so they don't erroneously assume they'll be cash-flowing back their investment any time soon, and also you want to know this for your own peace of mind so you can manage your expectations of the distribution sales cycles.


Ligiah Villalobos and Kenny Ortega on Board With New NBC Series

From Latin Heat Online

An unprecedented race to put a hit Latino family series on broadcast network TV is on. The most recent announcement comes from NBC where Ligiah Villalobos (Under The Same Moon/La Misma Luna, Go Diego Go, Ascending Diego) has been hired to write the script with top choreographer/director Kenny Ortega and Steve Stark will executive produce with Todd Robinson serving as a non-writing producer. [Kenny Ortega and Ligiah Villalobos are both NALIP Outstanding Achievement Award Winners, and Villalobos is an LWL and LPA mentor.]

The as yet untitled project is in development and centers around a multi-generational Latino familly who runs a Latin dance studio in Miami. Ortega is also set to direct.

Ortega, Stark and Robinson developed the world and the characters on the show, drawing on personal stories centered around their families and their connection to dance. Universal Television is producing with studio-based Steve Stark Prods.

The other Latino family drama series announced earlier this season, also about a Latino family in Miami, is Fox's dramedy written and executive produced by Ugly Betty creator Silvio Horta and executive produced by Jennifer Lopez. Over at CBS a pick up of 8 episodes of the Untitled Rob Schneider Project has been ordered. The comedy is writted by Schneider and Lew Morton. Morton, Eric and Kim Tannenbaum (Two and a Half Men) are executive producing. The comedy is scheduled to begin airing in 2012.

Villalobos has worked as both a network and studio executive and successfully transitioned into a career as a TV and film writer/producer. She produced the 2000 Emmy Nominated film Dancing in September as well as the 2006 HBO film Walkout directed by Edward James Olmos. However, it was in 2007 that she hit gold with Under the Same Moon (La Misma Luna) the US/Mexico co-production indie film that was made for about $1.7 million and went on to gross $23.3 world wide, exhibiting in only 454 theaters at its highest distribution number.

Villalobos' goal is to write and develop projects that change the images of people of color in media. She has definitely been doing that. As to her reaction to working on the upcoming series for NBC, Ligiah said, "I am thrilled to be writing this pilot for NBC, the network that bought my very first project as a writer over 10 years ago when I decided to make the transition from entertainment executive to writer. It is great to see a network actively looking for diverse projects that reflect our society."

Paradigm-repped Ortega career is already Hollywood lore. From choreographing the original Dirty Dancing (which he is now on board to direct the remake) to directing the hit High School Musical franchise and the Michael Jackson documentary This Is It, his involvement in this project is key. He not only brought his background in dance to the story but his understanding of the Latino community as well, which will speak volumes in the storylines.

CAA-repped Stark executive produces USA's Fairly Legal. Villalobos is with ICM and Levity.

Deadline Approaching: San Diego Latino Film Festival

The Normal Entry Deadline is approaching for Media Arts Center San Diego's 19th Annual San Diego Latino Film Festival. SDLFF will take place March 8-18, 2012 at the UltraStar Cinemas Mission Valley at Hazard Center located in beautiful San Diego, California. Last year's festival was attended by an audience of 21,000 actively-engaged film lovers, filmmakers, actors, programmers, distributors, industry representatives and journalists.

Normal Entry Deadline: November 4, 2011
Late Entry Deadline: December 9, 2011

Click here for details on how to enter.

Back Stage Magazine's Actorfest LA, Nov. 5

Back Stage will partner with NBC, Telemundo, mun2, Disney Parks & Resorts to produce an open audition on November 5, 2011 during Actorfest --a one-day event for performers held at California Market Center. Basic admission is FREE.

During Actorfest attendees will be able to:
* Attend workshops hosted by casting directors, agents, managers, and instructors
* Visit the Exhibit Hall where performers can find the tools they need to advance and invest in their careers including headshot photographers, acting coaches to the stars, voice training professionals and more
* Participate in casting calls with big name networks and studios
* Take part in "Meet & Drop" sessions with popular casting directors for feedback on presentation
* Interact with peers in the networking cafe

Everyone must register to attend Actorfest. Basic Admission to Actorfest is FREE and includes the exhibit hall, open casting calls and entry to the cafe. Special pricing packages available for workshops and panels. Seating for workshops is on a first come basis. Meet & Drop sessions are FREE to attend. NALIP members receive a 20% discount on packages with discount code PARTNER20LA.

For more information on the event, location specifics and audition details, interested candidates can visit

NBC Universal Internship Preview Night in LA and NY

NBCU's Campus 2 Career team is partnering with APA@NBCUniversal (Asian Pacific Americans) to give you the chance to gain real life experience at one of the worlds leading media and entertainment companies for the Spring 2012 semester

NBCUniversal Internship Program Preview Night
West Coast: November 9th / East Coast: November 16th

Interested candidates please send your resumes to by Friday, October 28th.

We're looking for students, 18 or older, who are:
- Passionate about entertainment
- In pursuit of an Associate, Bachelor, or Graduate degree
- Eligible to receive academic credit
- Of Sophomore standing, or higher with a 3.0 GPA or above
- Authorized to participate in a U.S. internship

This is an all Affinity Group Event

  Spending In Hispanic Media Rises To $4.3 Billion
(Multichannel News) - Spending in Hispanic Media rose 14% to $4.3 billion in 2010, according to a new study by the Association of Hispanic Advertising Agencies. FULL STORY

Legal Tips Filmmakers May Not Know, But Will Wish They Had
(indieWIRE) - There's no end to the legal rigamarole that accompanies any film's distribution, so here are four items that could be overlooked on your legal checklist and absolutely should not be. FULL STORY

Jobs & Opportunities

Visit the NALIP Job Opportunities page for all the latest listings.

Casting: Horror Film (NYC)
Latin Horror and La Sayona Productions are currently casting for a short-form horror film entitled The Wailing, written by Kieren Knapp, and to be directed by Leonardo Rodriguez and produced by Edwin Pagn. FULL JOB DESCRIPTION

From the Editor
Alex Mendoza
Alex Mendoza & Associates
AMARTE Design & Digital Printing
9513 Longden Avenue
Temple City, CA 91780

1323 Lincoln Blvd., #220
Santa Monica, CA 90401

Richard Martinez
Doc scored by NALIP mentor screening at Mountainfilm in New York

The documentary From The Ground Up, scored by NALIP mentor Richard Martinez, will screen this weekend at Lincoln Center as part of Mountainfilm on Tour. A dynamic partnership between Mountainfilm in Telluride and the Film Society of Lincoln Center, Mountainfilm in New York promises a weekend of fantastic films and inspiring discussions.

Saturday, October 22 @ 3:45 pm
Lincoln Center - Film Center Amphitheater
W. 65th Street bet. Broadway & Amsterdam Ave.

On Sept. 11, 2001, 343 New York City firefighters died in the terrorist attack on the World Trade Center. Most were husbands. From the Ground Up is the story of their widows, forced to mourn their losses and attempt to make sense of the madness while the world watched. Focusing on five brave women-including Pleasantville resident Andrea Garbarini-the film shows us how they emerged from grief to make a difference in the world.

Bel Hernandez-Castillo
Latin Heat co-founder interviewed for My Latino Voice

Latin Heat co-founder Bel Hernandez-Castillo was recently interviewed by Dr. Al Carlos Hernandez for My Latino Voice (a website founded by NALIP Board Member Rosa Alonso).

AC: Who influenced you to become an actor? Is there one moment when you decided that this is what you wanted to pursue? What was the first role you ever did?

BH: Growing up in Boyle Heights I never dreamed I would have a career in the arts. I was never exposed to the arts. My aspirations were to be a secretary. In my sophomore year, they offered a Mexican folk-dancing class. I strongly identified with being Mexican at that time and I felt this was meant for me. And it was. I really connected and found a passion for dancing. It would change my life and put me on the road to my life's passions.

Folk-dancing lead to me travel to Mexico and work there as a professional dancer. Upon my return I became the assistant director of Teatro Mexicano de Dance - the Mexican Dance Theater. The group was founded by my very close friend Miguel Delgado, a boy I'd met in high school and whom I encouraged to join the folklorico group. He went on to become the assistant choreographer for many well known projects, the first being Luis Valdez's groundbreaking play Zoot Suit. When the production was recasting (because the original cast was going to Broadway) Miguel encouraged me to audition for a dancing role. I got the part of Dora, a dancer and understudy, and I actually got to do my understudy role, so that was my first acting role. We had a tremendous one year run. I got to understand the world of acting and was performing in a hit play. After that experience I decided to pursue acting and began my training.


Edgar Ybarra
NALIPster wins Rock Mountain Emmy Awards

The 2011 Rocky Mountain Emmy Awards ceremony was Saturday night and NALIP member Edgar Ybarra was among the winners. The photojournalist for KOLD News 13 won his Emmy in the Politics/Government category, news single story for "Border Patrol After Dark."


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The Latinos in the Industry e-Newsletter is a free service provided by the National Association of Latino Independent Producers (NALIP) with the generous assistance of Alex Mendoza & Associates (AMA) in an "as-is" basis for the education and information of users only. NALIP and/or AMA, their principal(s), employees, agents or representatives shall under no circumstances be liable for any loss or damage, including, but not limited to, loss of profits, goodwill or indirect or consequential loss arising out of any use of or inaccuracies in the information. All warranties expressed or implied are excluded to the fullest extent permissible by law. All comments and postings, including those by the Editor, are the responsibility of those individuals posting and no endorsement by NALIP and/or AMA should be inferred. Referral links and individual e-mail forwarding are permitted. NALIP reserves the right to withdraw or delete information or to discontinue this service at any time. All quoted, linked and/or referred information, as well as all copyrights and trademarks, are the property of their respective holders, used here under license and/or "fair-use" rules. © NALIP.