Emiliano Saccone Joins New Latino Digital Venture FAV! Network
END / EFE/EDDIE SAKAKI
By Kristin Brzoznowski
BUENOS AIRES/LOS ANGELES: FAV! Network, a brand-new digital entertainment company targeting the Latino market, has tapped former MundoFOX president Emiliano Saccone as its COO.
FAV! was founded by a team of private investors and CEO Alejandro Burato, with offices in Los Angeles, Buenos Aires and Central America. Among these investors is MarVista Entertainment, whose CEO, Fernando Szew, will play a strategic role in the company.
The outfit creates digital video content in English, Spanish and Portuguese through a host of owned-and-operated vertical content channels, including lifestyle, food, entertainment, kids, music, technology, gaming, fiction and more. It also aggregates multiple video content channels already existing on YouTube and other digital platforms as part of its content network. FAV! is aiming to maximize the exposure of all of the content in its network via YouTube, Facebook, Vine, Instagram, Twitter, Twitch and other digital platforms.
Saccone will be helping to guide the new venture in the role of COO. Previously, he was the president of MundoFOX in the U.S., exiting in January 2014. Saccone was formerly the president of entertainment and executive VP of content at FOX International Channels, where he worked for 13 years.
Burato commented, “We all know where Millennials spend most of their time watching video. Many of us see it at home through our children first-hand everyday. FAV! is here to capitalize on that, except it will do so without any geographic boundaries from the get-go.
“I’m excited to have Emiliano Saccone join FAV!,” Burato added. “I couldn’t wish for anyone with a better track record in producing content and reaching Latino audiences across Latin America and the U.S.”
“Throughout my career I have had the opportunity to build strong connections with audiences all over the world, and created bold solutions to make those connections an advertiser’s natural habitat,” commented Saccone. “I applied Internet’s Law of the Network Effect across many linear brands to reach unprecedented share levels, and provided opportunities for unknown talent to be heard and be seen. I’m thrilled to be able to bring all that to the table in what seems to me media’s next big chapter for years to come.”
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