Cesar's Last Fast: A case study of the Film's rough road to Sundance

Producing this independent feature documentary about Cesar Chavez took longer than the 5-year grape boycott that forced growers to sign labor contracts with Chavez’s labor organization in 1970. Watch Richard Ray Perez, producer/director of Cesar’s Last Fast as he details the challenges and obstacles that impeded the project; reveals successful strategies used to overcome them; and provides insight on the lesson learned on the 7-year journey from promise to inertia, to the world premiere in the U.S. Feature Documentary Competition at the 2014 Sundance Film Festival.

Speaker: Richard Ray-Perez
Moderator: Christine Davila (Ambulante California)

Stay tuned for more 2014 NALIP Media Summit video highlights!