Bela Bajaria to Lead Netflix’s International Non-English TV Originals
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Netflix has tapped its current vice president of content Bela Bajaria to lead the streaming platform’s international non-English TV originals.
Bajaria, who has been with the company since 2016, said that it is an “amazing opportunity to bring stories from different cultures and in different languages to audiences all around the world. Netflix is just scratching the surface on what’s possible and I could not be more excited to get started.”
“Bela Bajaria is an incredible creative talent — bringing global hits like ‘You,’ ‘Nailed It’ and ‘Queer Eye’ to Netflix,” said Netflix’s chief content officer Ted Sarandos in a statement. “She is the perfect person to build on our international efforts, helping to bring the world’s stories to the world whatever the language.”
The move comes as Netflix is plunging more dollars into content abroad, eyeing paid subscriber growth internationally. According to Netflix, eighty percent of its net added subscribers over the last few quarters were international.
Bajaria was a part of the "Executive Decisions: A Conversation with Leading Women" panel at the 2016 NALIP Diverse Women in Media Forum.
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