'Filly Brown' Opens Big at Independent Box Office

By Todd Cunningham, The Wrap, and Deadline Hollywood

Filly Brown, which features the late Mexican-American singer Jenni Rivera in a supporting role, debuted with a strong $1.3 million at the specialty box office this weekend.

The Pantelion/Indomina release averaged $7,250 in the 188 theaters in which it opened, the highest per screen average of any Pantelion release to date. The film landed #1 at 20 locations where it outgrossed the weekendÂ’s number one film in the overall box office, Oblivion. Pantelion is a joint-venture by Lionsgate and Televisa focused on the U.S. Latino film market.

The film, written by Youssef Delara who co-directs with Michael D. Olmos, follows a promising hip-hop rhymer from Los Angeles (Gina Rodriguez) who finds herself in a gray area when a record producer offers her a compromising shot at stardom.

Lou Diamond Phillips co-stars, along with Edward James Olmos and Rivera (photo above), in the only movie she appeared in prior to her death in plane crash last December.

Audiences, which broke down 71 percent female and 41 percent under 25, gave it an "A-" CinemaScore.