NHMC Latino MediaCon & Expo Announces Exciting Line-up of Panels

The National Hispanic Media Coalition's 2012 Latino MediaCon & Expo is taking place July 20-21 at the Pasadena Convention Center located at 300 E. Green Street in Pasadena, just a few miles outside of Los Angeles, California.  

MediaCon will convene industry executives, celebrity talent, media advocates and influencers to network, discuss trends and gain insight on emerging issues. Compelling panel discussions, notable keynote speakers and best practices in programming are some of the major conference highlights.  

Latino MediaCon kicks off with the Opening Plenary entitled "The New General Market: Power of the Latino Entertainment Consumer" moderated by journalist and news anchor Rick Sanchez. This timely  panel discussion will have speakers such as Monica Gil, Senior Vice President of Government and Public Affairs for Nielsen and Julia Jenks, Senior Director of Global Strategy for the Motion Picture Association of America, offering a blueprint for reaching the Latino audience, a lucrative demographic over indexing in the media world from movie attendance to mobile usage and television consumption. 

The morning sessions include topics such as "Decidimos: Will Latinos Decide the Presidential Election?" Univision's Emmy Award-winning journalist Maria Elena Salinas will be joined by Matt Barreto, principal of Latino Decisions, Arturo Vargas, Executive Director of the National Association of Latino Elected and Appointed Officials and Monica Lozano, publisher and CEO of La Opinion, the largest Spanish-language publication in the United States, to discuss the impact Latinos will have on Election Day. 

Industry leaders including the President and CEO of VOXXI Emilio Sanchez will continue to captivate attendees with a dialogue on digital engagement in 2012 during the panel "Latinos in Social Media: Technology Leaders in the Digital World." 

Excellence in media and commitment to the Latino community is what NHMC will recognize during its 10th Annual Local Impact Awards Luncheon. Emmy Award-winning journalist Laura Diaz and  Los Angeles DJ Big Boy of Power 106 will serve as Masters of Ceremonies as Thomas A. Saenz, President and General Counsel of the Mexican American Legal Defense and Educational Fund and Marielena Hincapie, Executive Director of the National Immigration Law Center are acknowledged for their outstanding work on behalf of Latinos. KVEA-TV anchor Ana Patricia Candiani will also be honored for excellence in broadcasting. The Impact Awards Luncheon will be followed by a conversation with worldwide pioneer and entertainment industry leader Haim Saban, Univision Chairman and CEO of Saban Capital Group.

"Case Studies in Successful TV Programming" will lead the afternoon sessions with discussions on the strategies hit shows have used to connect with Latino audiences. Accomplished Latina women including Ligiah Villalobos, writer and executive producer of the independent feature film "La Misma Luna," Elizabeth Avellan, producer of the successful Spy Kids sequels and films such as "Predators" and "Machete," and Patricia Riggen, currently working on a project with Shirley Maclaine and Michael Caine and known for her directing credit in "La Misma Luna," which broke weekend box office records for a Spanish language film in the United States, will gather for the "Latinas Entertainment Institute." They will share their experiences with the next generation of Latinas in Hollywood. 

Whether you want to be in front or behind the camera, talent agencies are a critical pipeline. Top agency heads such as Ivan de Paz, President and CEO of DePaz Management, will gather for the panel "Access Hollywood: Cracking the Code to Success in Tinseltown" to talk about how they identify and nurture talent. 
For more information on the impressive group of speakers and panels scheduled for Latino MediaCon & Expo or to register, visit www.LatinoMediaCon.com or call (626) 792-6462.