NHMC Latino MediaCon & Expo, July 20-21 in Pasadena

The National Hispanic Media Coalition (NHMC) announces the 2012 Latino MediaCon & Expo taking place July 20-21 at the Pasadena Convention Center at 300 E. Green Street in Pasadena, just a few miles outside of Los Angeles, California. Worldwide pioneer and entertainment industry leader Haim Saban, Univision Chairman and CEO of Saban Capital Group, will be the keynote speaker at the luncheon on July 20. 

MediaCon will convene media advocates and influencers, industry executives and celebrity talent to network, discuss trends and gain insight on emerging issues. Timely panel discussions, notable keynote speakers and best practices in programming are some of the conference highlights.  

"We consistently strive to improve the image of Latinos in the media and society," said Alex Nogales, National Hispanic Media Coalition President & CEO. "As our signature event, Latino MediaCon will provide us with a unique platform to feature the industry's leading innovators and extraordinary Latino talent."   

Discussing new ways to succeed in an evolving media industry will be distinguished leaders including Maria Elena Salinas, Univision's Emmy-Award-winning journalist; Elizabeth Avellan, Co-Owner and Vice President of Troublemaker Studios and President of EYA Productions, Patricia Riggen, directed her first feature film "La Misma Luna" and was nominated for a Directors Guild of America award for the Disney musical Lemonade Mouth; Rick Sanchez, journalist and news anchor for over 25 years; Susan Gonzales, Head of Community Engagement for Facebook; Ivan de Paz, President and CEO of DePaz Management; Kimberly Myers, Director of Diversity for the Writers Guild of America, West; Maria Timpani, Senior Business Representative at SAG-AFTRA New Media; and Jesus Salvador Trevino, writer and director whose television directing credits include "The Unit," "Law & Order," "Criminal Intent," "ER," and "Bones." 
Latino MediaCon panels will cover hot industry topics such as: 
* The New General Market: Power of the Latino Entertainment Consumer
* Decidimos: Will Latinos Decide the Presidential Election? 
* Latinos in Social Media: Technology Leaders in the Digital World   
* Case Study in Successful TV Programming 
* Latinas Entertainment Institute
* Access Hollywood: Cracking the Code to Success in Tinseltown 
* Case Study in Successful Cable TV Programming
* The A to Z of the Hollywood Guilds: Impacting and Influencing Your Industry Career 
* MediaCon Celebrity Spotlight Series 
* Filmmaker Creative Series 
* Cable TV's Wild West of Programming 

The two-day conference is uniquely designed as both a Latino media industry event as well as a Latino entertainment consumer showcase. The Entertainment Expo, which takes place on July 21 from 11:00 a.m. to 5:00 p.m., is free and open to the public. There will be 60 entertainment and media booths highlighting media properties, launches, upcoming programming and diversity initiatives. Scheduled attractions include musical performances on two stages, celebrity meet and greets and autograph sessions with talent such as Eduardo Yanez, Mexican soap opera star; Cierra Ramirez, the newest cast member of the ABC Family's hit "Secret Life of the American Teenager"; Art Laboe, syndicated radio personality; and Big Boy, the effervescent radio host of Power 106.

Register today! Early Bird Rates end Friday, June 8, 2012. For more information, visit www.LatinoMediaCon.com or call (626) 792-6462. The Latino MediaCon & Expo event is produced by the NHMC and LatinPointe.