With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.
Airdate on WORLD: Thursday, 11/20/14
Airdate on PBS Weekend: Saturday, 11/22/14
Online Screening and Live Chat: Monday, 11/24/14, 7pm ET/4pm PT