VR on the Rise as More and More Projects Are Picked Up

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It is no secret that virtual reality is on the rise and the new generation of Latino content creators is embracing this technology. NALIP featured Google Cardboard at this year’s Media Summit where attendees were able to test the hardware and we continually look for opportunities to explore the platform in our programming. Sports Illustrated (SI) is following in the success of their first VR feature, the Sports Illustrated Swimsuit VR Experience, with “Capturing Everest.”

SI acquires a virtual reality documentary series from Endemol Shine Beyond USA about four climbers summiting Mount Everest. “Capturing Everest” was shot on location over a two-month period in April and May of 2016, so reports Variety. In order to gather all the footage the production team used GoPro VR rigs including stationary, body-mounted and zipline rigs.

President of Endemol Shine Beyond USA, Bonnie Pan, said the company “wanted to find a way for this to live inside the SI brand” and therefore did not shop the series.  Endemol Shine Beyond USA is the digital division of Endemol Shine North America. Endemol Shine partnered with NALIP this year for our Annual Media Summit where co-CEO Cris Abrego delivered a signature conversation on his life and ascension to his high profile position in one of the leading companies in media.

Variety reports the series will be available on Life VR, on iOS and Android, with programing available across Google Cardboard, HTC Vive, Oculus Rift and Samsung Gear VR powered by Oculus. It will also be supported as a 360-degree video on mobile devices and desktops.

NALIP continues to work on bringing this technology to our programs and events, like this year’s Latino Lens Festival and Showcase that will feature a VR Workshop presented by Holotrope. We hope that in doing so the Latino community will be poised to lead the charge on this futuristic frontier.

Watch the trailer for “Capturing Everest” here.

 

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