Senior Social Media Editor - WNET

An immediate opportunity is available for a Senior Social Media Editor to join our cross-functional, collaborative team.  Help us build award-winning, media-rich websites and social media campaigns that connect audiences with some of the most trusted media brands in the world. 

Location: New York

Job Title
Senior Social Media Editor
Open Position ID
957812
Location
New York,  NY 10019
Description
As the parent company of THIRTEEN and WLIW21 and operator of NJTV, WNET brings quality arts, education and public affairs programming to over 5 million viewers each week. WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, Charlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings available on air and online.

An immediate opportunity is available for a Senior Social Media Editor to join our cross-functional, collaborative team.  Help us build award-winning, media-rich websites and social media campaigns that connect audiences with some of the most trusted media brands in the world. Here are a few examples of our recent work: 

                https://www.facebook.com/thirteenwnet                https://twitter.com/PBSAmerMasters       
                http://pbsnature.tumblr.com/                                  https://www.youtube.com/firstpersonpbs

The Social Media Editor will develop, implement and promote social media campaigns in an effort to promote online, mobile app and linear TV viewership, increase viewer engagement and brand loyalty, and drive traffic to WNET station sites.  Examples include thirteen.org, wliw.org and njtvonline.org and PBS national sites like Nature (www.pbs.org/nature), American Masters (www.pbs.org/americanmasters) and Great Performances (www.pbs.org/gperf).  In addition, the Social Media Editor acts as the analytics and SEO lead within the organization. S/he is responsible for measuring and analyzing website, mobile app and social media performance, as well as suggesting SEO improvements on all of our sites.

Qualified candidates will have a BA/BS or equivalent experience and a minimum of 3 (three) years demonstrated experience managing multiple brands on a variety of social media platforms (Facebook, Twitter, YouTube, Tumblr, Instagram, etc.).  Experience with paid social media advertising and a detailed understanding of measuring results, generating analytics reports and applying web/mobile insights to inform the work of web producers, editors and production teams to increase growth on digital platforms and institute best practices is also required. Additional skills include:
 
  • Excellent verbal communication skills with ability to present ideas and information clearly.
  • Collaborative team player able to integrate with a diverse team full of opinions and ideas.
  • Strong writing and editing skills
Candidates with previous blogging/writing experience are preferred.

Perks
Benefits for this position include health, medical, dental, vision, PTO, and tuition reimbursement.  Our offices are located at World Wide Plaza in the Theater District, with dozens of restaurants in the immediate area.
 
About IEG
The Interactive Engagement Group (IEG) at WNET is a team of over 25 content producers, social media managers, designers, and developers who provide ongoing Web and mobile app development for WNET’s station sites, local productions, PBS national programs, and external clients. We make our online content interactive, fast, and available 24/7/365, and enjoy surmounting difficult technical challenges to increase user engagement with compelling content.
 
 
Required Skills
BA/BS or equivalent experience,
A minimum of 3 (three) years demonstrated experience managing multiple brands on a variety of social media platforms (Facebook, Twitter, YouTube, Tumblr, Instagram, etc.),
Experience with paid social media advertising,
Detailed understanding of measuring results, generating analytics reports and applying web/mobile insights to increase growth on digital platforms.
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