Kirk Whisler is the president of Western Publication Research, Inc., a corporation that includes Latino Print Network, WPR Publishing, and Western Publication Research. He also serves as publisher and executive editor for the Hispanic Marketing 101 newsletter and podcast, and has authored or edited over 20 books on Hispanic marketing. Previously, Kirk served as publisher of Mexico Events & Destinations Magazine, Nevada Magazine, SOMOS, and Caminos Magazine. He serves on the board of Latino Literacy Now, the National Latino Media Council, and the Verified Audit Circulationís Board of Governors. He is a founding member of the National Association of Hispanic Journalists.