Digital Media Account Manager

The Digital Media Account Manager will be responsible for managing the day-to-day digital media strategy, planning/buying activity, analysis and reporting for designated client and prospective client account(s).

 Location: New York, NY

If you enjoy working in a dynamic, fast-paced and growing environment, DCW Media is the place for you. DCW has established itself as the premier full-service media buying firm on the East coast, with headquarters in Ronkonkoma, New York. We are looking for a Digital Media Account Manager to join our expanding team.

The Digital Media Account Manager will be responsible for managing the day-to-day digital media strategy, planning/buying activity, analysis and reporting for designated client and prospective client account(s).

The ideal candidate must have a working knowledge of all media channels including but not limited to display, SEO, PPC, email, lead generation and social media. Experience with campaign management/ad serving technology a plus.

The Digital Media Account Manager will be expected to analyze data and research, think creatively and develop innovative media strategies to ensure digital campaigns reach the right target audience at the right time in the most effective and efficient way. The Digital Media Account manager will work independently and be able to collaborate with team members across digital and traditional media channels during the media planning and managing process. 

Job Responsibilities:

  • Review media brief and set planning process in motion
  • Develop media goals and strategy based on client brief and proposed media solutions
  • Evaluate new digital media, social platforms and advertising products that will better serve clients
  • Manage existing agency partnerships while identifying new and emerging media partners
  • Manage the RFP process
  • Review RFPs and filter/negotiate for most suitable proposals
  • Drive analytical reporting to measure and report on ROI of digital campaigns
  • Write and present new business proposals/media plans
  • Maintain excellent ongoing client relations
  • Analyze and assess research findings and convert to actionable media insights
  • Ensure accuracy and quality of all campaign documentation including insertion orders, creative specifications, reports, and terms, etc.
  • Propose optimization recommendations, in partnership with analytics and attribution teams, if necessary.
  • Create and maintain detailed/accurate files for each assigned client account
  • Demonstrate highly organized campaign timeline and milestone management, with strong attention to detail
  • Assist in the Quality Assurance of ads placed, reporting and client correspondence 
  • Actively participant, as needed, in sales representative meetings
  • Attend client meetings/status, and present plan components
  • Act as liaison between client, project management, and analytics, publishing/production teams.
  • Positively participate in team environment
  • Be a positive spokesperson for the agency
  • Be flexible and adaptable to the changing needs of client/department/agency 
  • Perform other related duties as required or assigned

Requirements

  • Bachelor’s degree  
  • 2 - 3 years of experience in field of online advertising
  • Strong quantitative and analytical skills
  • Experience managing day-to-day digital media strategy, planning, buying, reporting and analysis
  • Experience reviewing RFP's
  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Ability to multi-task, work successfully with teams or independently
  • Detail oriented and highly organized
  • Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces

Apply NOW!

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