Chair, Board of Directors Letter

From NALIP Board Chair María Agui Carter                                       January 4, 2012

I am deeply proud to be part of the NALIP tradition of service to our community.  It is a privilege to work with my talented and committed colleagues on the board of directors in guiding NALIP to a new decade of stability and growth and to support our staff in the critical work they do. As we leave the big spending (and big borrowing) 2000’s and enter the fiscally responsible 2010’s, we must work leaner and smarter; we must take advantage of a changing media landscape; and we must insure that our programming and advocacy utilize our resources and respond to our needs in the best possible ways.

The strength of any organization comes from questioning and challenging ourselves to make sure we are monitoring the pulse of our community’s needs and evaluating the efficacy and success of our work.  It is in this spirit that we have spent a year exploring what NALIP is today, where we’ve been successful, where we can imagine doing better, and how we might respond to the seismic shifts in the conception, creation, and distribution of media today. We are working for inclusion of new voices, strategies, and partners as we hammer out a Strategic Planning initiative that will take effect in the second half of 2012.  We have been reaching out to many of you already, but I welcome you to check in with me if you have additional thoughts to share about what would work for you.  NALIP is all of us.

In this new year, NALIP has been reorganized under new leadership, and our operations are undergoing strategic tweaks to help us work smarter and better. We want to harness the power of our collective strength and imagination and insure that NALIP continues to make a quantifiable difference in diversifying the dreams and realities of this nation through our Latino media voices. This is truly key to our community’s participation in American democracy. I stand by NALIP’s vision:  Latinos everywhere you see media.

Warm Regards,                                                                                                                                                                                                                                                                                                    

María Agui Carter
Chairman, NALIP