Audience Development Specialist- The Interactive Engagement Group (IEG)

The Interactive Engagement Group is looking for an Audience Development Specialist in New York that will lead development and execution of creative, measurable and efficient campaigns across digital, social and broadcast channels.

The Interactive Engagement Group builds award-winning, media-rich websites and social media campaigns that connect audiences with some of the most trusted media brands in the world. Here are a few examples of our recent work:

With growing portfolio of programs and partners, the Audience Development Specialist drives consumer engagement with our Websites, podcasts, mobile applications and email products, continually analyzing metrics to maximize response and ROI. Specific responsibilities include:

  • Develop an audience growth and acquisition strategy across digital platforms
  • Implement traffic-building content distribution and partnerships
  • Manage ad platforms such as Google AdWords, Facebook, Twitter Ads and digital display retargeting campaigns
  • Use analytics tools to measure the effectiveness of audience growth strategies and identify user trends; make recommendations on segmentation, profiling and engagement
  • Work closely with Social Media team to ensure content distribution is effective and streamlined
  • Determine and set KPIs for success and then measure and reiterate

Qualified candidates will have in-depth knowledge of common web, mobile and social marketing platforms, strong writing skills and a love of public media. Significant experience with Google Analytics and social media measurement tools, including tag management, goal setting and conversion tracking and experience building digital audiences and working with marketing/data to define and reach audiences will be necessary.

Perks

Benefits for this position include medical, dental, vision, paid time off, and tuition reimbursement. Our offices are located at World Wide Plaza in the Theater District, with dozens of restaurants in the immediate area.

About IEG

The Interactive Engagement Group (IEG) at WNET is a team of over 25 content producers, social media managers, designers, and developers who provide ongoing Web and mobile app development for WNET’s station sites, local productions, PBS national programs, and external clients. We make our online content interactive, fast, and available 24/7/365, and enjoy surmounting difficult technical challenges to increase user engagement with compelling content. Required SkillsExperience building digital audiences; In-depth knowledge of common web, mobile and social marketing platforms; Strong writing skills; Significant experience with Google Analytics and social media measurement tools, including tag management, goal setting and conversion tracking.

Required Skills

  • Experience building digital audiences
  • In-depth knowledge of common web, mobile and social marketing platforms
  • Strong writing skills
  • Significant experience with Google Analytics and social media measurement tools, including tag management, goal setting and conversion tracking

Position ID: 982046

 

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