URBAN LATINO TV ANNOUNCES “THE URBAN LATINO TV LIFESTYLE” RELEASE ON DVD   

- First in a Series of Three DVD Titles to Hit Stores This Week –

New York, NY / March 8th, 2004 - Urban Latino TV (ULTV), the successful weekly syndicated television program targeting the young, U.S. Latino market in English, announced today that the award winning, weekly culture and lifestyle series will be releasing The Urban Latino TV Lifestyle on DVD.

The title is the first in a three-title series to be released over the course of 2004. The DVD features themed segments from the syndicated television series that features the lifestyles of Urban Latinos in the United States.

The DVD features such subject matter as: Lowrider Car Culture; Urban Latino Fashion; Spanglish (the growing trend of mixing Spanish with English); Urban Latino Barbershop Culture; Urban Latino Artists and more.

“The show’s distribution has grown to an all-time high of well over 50 million homes across the U.S. via broadcast television with re-runs on digital cable network Si TV but after three seasons, we have lots of content that many viewers have never seen or they want to see again, so expansion to DVD makes sense,” states Robert Rose, President of AIM Tell-A-Vision and Executive Producer of the series. “We get daily requests from viewers from all over the country asking for specific segments from shows they saw or heard about from other viewers, so DVD is a way to satisfy our viewers’ needs while simultaneously extending the brand to an audience that may not be as familiar with us.”

The Urban Latino TV Lifestyle is distributed by Image Entertainment and can be purchased in retail chains like Fry’s Electronics, Tower Records, among others. The deal was brokered by New York-based Northstar Media with AIM Tell-A-Vision.

In addition to The Urban Latino TV Lifestyle, The Urban Latino TV Movement is due out this summer. The second in the DVD series will feature inspirational stories of successful Latinos living the American Dream. The third title The Urban Latino TV Culture is scheduled for release later in 2004 and features one-of-a-kind segments from the show highlighting true Latino culture from all over the United States.

Urban Latino TV is produced by New York-based Maximas Productions and A.I.M. Tell-A-Vision, both divisions of Artist and Idea Management, Ltd. The show targets the more than 60% of Latinos who are U.S. born and who have a median age of 18 (compared to Spanish TV’s mostly immigrant audience with a median age of 35). Other partners in the series include Urban Latino Magazine and Latin Media Ventures